Helping DTC brands achieve Transformational Growth
Group Director, Paid Social Media
Location
United States
Posted
20 hours ago
Salary
0
Seniority
Lead
Job Description
Group Director, Paid Social Media
Rain the Growth Agency
• Serve as Rains senior subject matter expert on the evolving paid social landscape • Develop paid social strategies rooted in client business objectives not just platform tactics • Define the role paid social plays within integrated omnichannel media plans • Lead, mentor, and inspire a team of paid social specialists • Contribute to Rains thought leadership, new business efforts, and paid social product development • Build trusted relationships with senior marketing leaders and client stakeholders • Lead executive-level presentations with clarity and credibility • Actively be in the work and execute campaigns to diagnose, guide, and improve performance • Set and uphold best-in-class activation standards across the paid social team • Champion creative as one of the most important levers in paid social performance • Partner closely with creative, production, and strategy teams to develop social-first ideas
Job Requirements
- Bachelors degree in advertising, marketing or related field or equivalent combination of education and experience
- 8-10 years of experience, with a healthy mix of hands-on know how and managerial acumen
- Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate paid social media
- Intimate knowledge of and relationships with all social media platforms such as Meta, TikTok, YouTube, Reddit, X, Snap, etc
- Proficiency in measurement, trafficking, reporting, and the development of campaign performance insights through evaluating data.
- Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
- A collaborative spirit and an active interest in mentoring and managing team members
- A strong interest in ad tech, digital trends and innovation
- Strong project management skills and high attention to detail.
Benefits
- Medical, Dental, and Vision insurance
- Quarterly profit-sharing program
- 401(K) plan with employer match (and immediate eligibility)
- 4-6 weeks PTO
- 12 paid holidays
- 12-18 weeks fully-paid Family and Medical Leave
- Monthly Work-From-Home allowance
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