• Develop the annual sales strategy that integrates MAPS fundamentals – optimizing assortment, pricing, shelving, and merchandising to drive category and brand growth • Lead cross-functional commercial planning with Marketing, RGM, Category Management, Finance, and Supply Chain to align on channel strategies, pricing architecture, trade investment, and new item launch plans • Translate consumer, shopper, and category insights into customer-specific growth strategies across convenience, mass, grocery, club, eCommerce, and emerging channels • Identify white-space opportunities, distribution gaps, and innovation platforms that drive incremental growth • Establish standardized processes and toolkits for MAPS recommendations, sales playbooks, distribution priorities, pricing guidelines, and merchandising execution expectations • Oversee the development of customer-ready stories leveraging category insights to support shelf optimization, display activation, pricing recommendations, and assortment enhancements • Ensure flawless execution of distribution gains, new item launches, promotional windows, shelf resets, planograms, and seasonal merchandising opportunities • Work closely with customer teams to ensure consistent application of MAPS strategies across all retail partners • Build and manage tools and scorecards that track performance across MAPS dimensions: distribution, shelf placement, velocity, pricing competitiveness, display execution, and promotional ROI • Lead analysis of category trends, promotional lift, price elasticity, competitor activity, and retailer-specific performance to inform strategic adjustments • Partner with RGM to optimize the price-pack architecture (PPA), evaluate trade spend efficiency, and shape long-term pricing and promotional strategy • Partner with Category Management to build compelling retailer-specific category growth stories that highlight Jack Link’s leadership in assortment, pricing, merchandising, and shelving • Collaborate with Marketing and Innovation teams to ensure brand plans, campaigns, and new products translate into winning retail strategies • Work with Sales Planning and Supply Chain to manage execution readiness, service levels, and inventory availability to support customer plans • Lead and develop a high-performing Sales Strategy & Execution team, including analysts, planners, and commercial strategy managers • Build organization capability in MAPS fundamentals, data literacy, forecasting, and customer planning • Create a high-performance culture centered on accountability, collaboration, speed, and continuous improvement

• Build and Lead a High-Performing Team – Recruit, develop, and coach a world-class Digital Sales team focused on accelerating pipeline growth, customer acquisition, and market expansion. • Drive Strategic Growth – Design and execute innovative sales strategies that increase adoption, utilization, and long-term customer success across Intuitive's digital portfolio. • Deliver Commercial Excellence – Establish clear performance goals, track key metrics, and drive accountability to achieve sustained revenue growth and business success. • Align and Influence Across the Organization – Partner with field sales and corporate stakeholders to ensure strategic market alignment, effective lead prioritization, and seamless execution. • Collaborate Across Functions – Work closely with Marketing, Product Management, Clinical, and Operations teams to identify growth opportunities and optimize go-to-market initiatives. • Champion Innovation and Change – Lead training, adoption, and change management efforts for new digital products and solutions. • Advocate for Customers – Serve as a trusted voice of the customer, translating feedback into actionable insights that enhance product development and user experience. • Optimize Business Performance – Oversee territory planning, forecasting, reporting, and operational compliance to support scalable growth.

• Build and embed value engineering capability across the portfolio, including ROI modelling, business case development, and economic impact quantification • Ensure customer value is consistently articulated, evidenced, and tied to commercial outcomes • Develop practical frameworks and tools that can be adopted and sustained within PortCos • Work directly within these businesses to embed discipline, not overlay from a distance • Elevate solution consulting standards across the portfolio, including qualification, demo strategy, and deal preparation • Coach solution consulting teams on live opportunities and support strategic customer engagements • Improve consistency and quality of presales execution • Partner closely with sales and solution consulting leaders within each PortCo • Actively apply AI to improve presales productivity and effectiveness

• Customer Acquisition: Supporting client campaigns. • Campaign Representation: Working as part of a customer-facing team across event and retail-based campaigns. • Customer Engagement: Developing communication and customer service skills.