Join us on our journey to be The World's #1 Protein Snack Company
Director, Sales Strategy – Execution
Location
Minnesota
Posted
2 days ago
Salary
$180K - $205K / year
Seniority
Lead
Job Description
Director, Sales Strategy – Execution
Jack Link's Protein Snacks
• Develop the annual sales strategy that integrates MAPS fundamentals – optimizing assortment, pricing, shelving, and merchandising to drive category and brand growth • Lead cross-functional commercial planning with Marketing, RGM, Category Management, Finance, and Supply Chain to align on channel strategies, pricing architecture, trade investment, and new item launch plans • Translate consumer, shopper, and category insights into customer-specific growth strategies across convenience, mass, grocery, club, eCommerce, and emerging channels • Identify white-space opportunities, distribution gaps, and innovation platforms that drive incremental growth • Establish standardized processes and toolkits for MAPS recommendations, sales playbooks, distribution priorities, pricing guidelines, and merchandising execution expectations • Oversee the development of customer-ready stories leveraging category insights to support shelf optimization, display activation, pricing recommendations, and assortment enhancements • Ensure flawless execution of distribution gains, new item launches, promotional windows, shelf resets, planograms, and seasonal merchandising opportunities • Work closely with customer teams to ensure consistent application of MAPS strategies across all retail partners • Build and manage tools and scorecards that track performance across MAPS dimensions: distribution, shelf placement, velocity, pricing competitiveness, display execution, and promotional ROI • Lead analysis of category trends, promotional lift, price elasticity, competitor activity, and retailer-specific performance to inform strategic adjustments • Partner with RGM to optimize the price-pack architecture (PPA), evaluate trade spend efficiency, and shape long-term pricing and promotional strategy • Partner with Category Management to build compelling retailer-specific category growth stories that highlight Jack Link’s leadership in assortment, pricing, merchandising, and shelving • Collaborate with Marketing and Innovation teams to ensure brand plans, campaigns, and new products translate into winning retail strategies • Work with Sales Planning and Supply Chain to manage execution readiness, service levels, and inventory availability to support customer plans • Lead and develop a high-performing Sales Strategy & Execution team, including analysts, planners, and commercial strategy managers • Build organization capability in MAPS fundamentals, data literacy, forecasting, and customer planning • Create a high-performance culture centered on accountability, collaboration, speed, and continuous improvement
Job Requirements
- Bachelor’s degree in Business, Marketing, Finance, or related field
- MBA or advanced degree preferred
- 8+ years of CPG commercial experience (Sales Strategy, Category Management, RGM, Sales Leadership, or Commercial Planning)
- Demonstrated expertise in MAPS principles – Merchandising, Assortment, Pricing, and Shelving – within major CPG retailers
- Strong analytical skills with deep experience using syndicated data (Nielsen/IRI/Circana), retailer POS systems, and pricing tools
- Proven track record of developing sales strategies and driving execution in fast-paced, growth-oriented CPG environments
- Exceptional leadership, communication, and cross-functional influence skills
- Experience in snacks, meat snacks, protein snacks, or other high-velocity, impulse-driven center-store categories preferred
- Experience working in a privately held, entrepreneurial organization preferred
Benefits
- medical, dental and vision benefits
- life and disability insurance
- 401k participation
- paid holidays
- paid time off
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