• Own and manage SARAL's content strategy and editorial calendar. • Collaborate with writers, SEO consultants, and internal stakeholders to publish high-quality content. • Build and execute AEO (Answer Engine Optimization) initiatives. • Identify, negotiate, and manage strategic partnerships. • Drive co-marketing campaigns, webinars, podcast sponsorships, and newsletter collaborations. • Optimize website conversion through continuous CRO experiments. • Improve lead qualification workflows, scoring, and funnel efficiency. • Launch, measure, and iterate growth experiments across multiple acquisition channels. • Track growth metrics, identify opportunities, and recommend improvements. • Own projects from idea to execution while being accountable for business outcomes.

• Define and lead Nuuvem’s growth strategy, with direct responsibility for CAC, LTV, payback and ROI. • Lead and develop the Growth team, set priorities and ensure the team is not merely reactive. • Build, test and validate unconventional acquisition channels, creating organic growth mechanisms and viral loops. • Own the strategy for acquiring new users, mastering paid media and organic traffic. • Manage the marketing budget autonomously, prioritizing investments across channels based on return and efficiency. • Apply innovation and Artificial Intelligence in day-to-day operations, continuously seeking new methods and tools to optimize campaigns. • Foster an aggressive experimentation culture, evaluating hypotheses to optimize conversion across the gamer journey. • Ensure growth initiatives are aligned with marketing, product and business objectives.

• Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the Business & Government universe. • Support Blackboard’s visibility in AI-generated research environments (GEO). • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization.

• Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the EMEA & APAC universe — account-based thinking is core to this role, not optional. • Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching. • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team. • Own Blackboard’s presence at third-party conferences in EMEA & APAC, including BETT, EDUTech Asia, and other EMEA & APAC sector events. • Manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies. • Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated. • Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution. • Coordinate logistics and agency relationships for event execution; manage event budgets and vendor contracts. • Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course-correct when programs underperform. • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them. • Leverage intent data and buying signals from the Marketing Intelligence team to prioritize campaign audiences and personalize outreach. • Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel. • Flag expansion signals — customer engagement patterns, advocacy activity, product usage — to the Customer Growth & Advocacy team so post-sale programs can act on them. • Brief and collaborate with Content and Brand teams to develop campaign assets: landing pages, nurture emails, one-pagers, and digital ads. • Coordinate with Marketing Ops to ensure proper list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce. • Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams. • Develop field-specific assets — event booth briefs, executive event guides, post-event nurture sequences — that connect field presence to campaign pipeline. • Own campaign performance reporting: pipeline contribution, MQL-to-SQL ratios, closed won rates, cost per opportunity, and event ROI. • Continuously test and optimize campaign elements — messaging, creative, CTAs, audience segments — to improve performance. • Present campaign results and recommendations at weekly pipeline reviews; come with a point of view, not just a dashboard. • Influence without authority: work across Sales, CS, and Marketing to ensure campaigns are well-supported and properly credited.