• Own marketing automation administration end-to-end: Keep our marketing automation platform (HubSpot) healthy, reliable, and process-ready. Translate campaign and program requirements into well-documented solutions, build and validate workflows, maintain marketing reports and dashboards, and proactively tackle technical debt so the entire marketing org can operate with confidence. • Drive data integrity and hygiene: Monitor and maintain data accuracy across the marketing stack by performing list uploads, deduplication, enrichment, and cleansing, normalizing inconsistent domain and company data, and backfilling historical records — so Marketing can build accurate lists for targeting and segmentation and every lead is captured, enriched, and attributed to the correct first-touch channel. • Manage lead flow and HubSpot–Salesforce sync: Monitor and triage the handoff of accounts and contacts from HubSpot to Salesforce, resolving sync errors, duplicate records, and ownership gaps so records never get stuck upstream and reach Sales in a timely manner. Maintain sync exclusion logic, force record syncs when needed, and ensure data parity across both systems. • Execute and coordinate campaigns: Manage campaign setup and processing end-to-end HubSpot workflows, Salesforce campaigns and member statuses, list segmentation, and downstream verification of scoring, attribution, and notifications. Collaborate with marketing and events stakeholders to collect requirements, improve the campaign intake process, and ensure seamless, timely deployment. • Be the first point of contact for marketing operations issues: Own front-line triage for all marketing technology and data issues, investigate root causes, and escalate systemic patterns with clear context. Build and maintain audit dashboards to catch issues proactively, document core marketing processes, and continuously identify automation opportunities to eliminate repetitive manual work.

• Help develop growth marketing strategies for our genre-based live TV and streaming packages from the ground up using customer insights, performance data, competitive intelligence, and market trends. • Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results. • Conduct competitive analysis and synthesize findings into actionable recommendations. • Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life. • Build presentations, recommendations, and strategic narratives for stakeholders and leadership. • Execute campaigns and partnerships from conception to delivery. • Monitor campaign performance and proactively recommend optimizations based on learnings. • Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule. • Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities. • Roll up your sleeves to support the team wherever needed, whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward.

• Collaborate with EMEA GTM Leadership to pinpoint Sales Enablement needs and set success metrics • Design and deliver Sales New Hire Training for EMEA to facilitate quick ramp-up to productivity • Regularly discuss emerging strategic initiatives with senior leadership and create a training schedule that incorporates regional learning needs • Partner with EMEA Sales, Customer Success, and GTM leadership to design, build, and implement continuous enablement programs for GTM roles • Work with the Global Enablement Program to create and deliver experiential learning initiatives • Create and deliver training materials specifically designed for GTM roles in partnership with technical enablement team • Develop and implement training objectives and performance benchmarks, providing regular updates to stakeholders

• Play a key role in crafting compelling messaging and strategies to drive business impact for G-P’s global employment platform. • Lead product launches and design marketing strategies that drive feature adoption and engagement. • Initiate product-led growth strategies to promote G-P’s advanced AI capabilities. • Partnering with cross-functional teams across Product Management, Marketing, and Sales to ensure alignment and collaboration.