Superside

• Lead, coach, and develop a team of Studio Operations professionals, fostering accountability, collaboration, and continuous improvement. • Own workforce planning, staffing, utilization, and capacity across multiple Business Units. • Ensure studios operate efficiently by improving processes, workflows, and operational standards. • Monitor studio health through capacity planning, workload distribution, forecasting, and performance metrics. • Act as the operational escalation point for complex staffing, delivery, and workflow challenges. • Partner with Studio Leaders, Project Managers, Account teams, and Creative teams to resolve operational issues and improve execution. • Support pre-sales solution design by translating customer requirements into scalable staffing and delivery models. • Build strong partnerships across Operations, Finance, Product, Sales, and Account teams to align operational priorities. • Use operational data to identify trends, improve performance, and inform business decisions. • Drive operational consistency across Business Units by implementing governance, best practices, and scalable ways of working.

• Lead go-to-market strategy for new products, services, and major feature launches. • Own positioning and messaging across Superspace, AI capabilities, and creative service offerings. • Develop messaging frameworks that create consistency across Marketing, Sales, Product, and Customer Success. • Build sales enablement assets including battlecards, pitch decks, objection handling, and competitive intelligence. • Partner with Product to shape launch plans, roadmap communications, and customer-facing narratives. • Conduct market, customer, and competitive research to strengthen positioning and identify growth opportunities. • Collaborate with Marketing to develop integrated campaigns rooted in strong product storytelling. • Define and evolve Superside's category narrative at the intersection of AI and creative services. • Measure the impact of product marketing initiatives through adoption, pipeline, revenue, and launch performance. • Use AI tools to improve research, content creation, and go-to-market execution.

• Create high-performing creative for paid social, digital campaigns, landing pages, and marketing initiatives. • Use AI tools to generate, refine, and scale creative concepts while maintaining strong design quality. • Build repeatable AI workflows that improve speed, consistency, and creative output. • Develop multiple creative routes and variations to test messaging, formats, and audience segments. • Translate customer insights, strategic messaging, and campaign goals into compelling visual concepts. • Design both native-style and highly crafted creative tailored to platform and audience needs. • Use performance data and creative insights to optimize campaigns and improve results. • Partner with copywriters, marketers, and creative teams to bring ideas to life. • Contribute to the evolution of Superside's visual identity across marketing touchpoints. • Share AI workflows, prompts, and best practices to help elevate team capabilities.

• Retention Programs • Constant reinforcement of value: Work with Product Marketing on the messaging and own the program design that consistently reminds customers why they chose Superside. • Renewal behavior: Build the touchpoints and content that drive account usage and create the psychological and commercial conditions for renewal. • Churn mitigation: Work with data to identify customers at risk and activate account teams and automated programs to re-engage them before the renewal conversation. • Customer Advocacy Board: Partner with ABM to operationalize a Superside CAB. And PMM and TPD to drive customer reviews and help identify opportunities for customers to participate in marketing activities. • Adoption & Utilization • Subscription utilization programs: Build the systems that move customers from passive subscribers to active users — driving toward full utilization of their plan each month. • New feature education: Every major product release that Product Marketing launches— needs a customer-facing campaign that explains the what, why, and how. • Usage-triggered journeys: Partner with the lifecycle team to design automated journeys triggered by utilization signals. • Account Team Enablement • AM & GAD toolkits: Build the playbooks and asset libraries that give Account Managers and Group Account Directors what they need to proactively manage customer health - email templates, outreach guides, objection handling - without requiring a custom campaign for every account. • Expansion enablement: Create the materials that help AMs and GADs articulate and sell new Superside offerings, cross-sell services, and grow accounts.

• Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals. • Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences. • Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys. • Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation. • Define requirements for website enhancements, CMS workflows, and platform capabilities. • Improve marketing self-service capabilities through reusable templates, components, and scalable workflows. • Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks. • Balance growth opportunities, technical investments, and engineering capacity through clear prioritization. • Monitor website performance and identify opportunities to improve speed, usability, and conversion. • Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.

• Create original illustrations across branding, campaigns, editorial content, social media, and digital experiences. • Develop character-driven narratives, visual storytelling systems, and concept-led illustration work. • Work within existing brand and illustration systems, matching established styles with consistency and accuracy. • Use Generative AI tools to accelerate concept development, visual exploration, and illustration production. • Integrate AI-generated assets into projects while maintaining strong artistic direction and brand integrity. • Experiment with emerging AI workflows and share learnings with the broader creative team. • Partner with creatives, project managers, and customers to translate briefs into polished visual outcomes. • Connect illustration decisions to broader brand, campaign, and storytelling goals. • Iterate quickly based on feedback while maintaining a high standard of craft. • Manage multiple projects while balancing independent ownership and cross-functional collaboration.

• Own product strategy and execution for Superspace, balancing customer value, business impact, and operational efficiency. • Lead a cross-functional pod of product designers, engineering leaders, and engineers to deliver high-impact outcomes. • Partner with Operations and Services teams to improve workflows and drive measurable business results. • Define how Superspace serves multiple user groups, from enterprise customers to internal creative and project teams. • Create cohesive product experiences by aligning work across multiple product teams and initiatives. • Shape AI-native workflows that combine human expertise, AI agents, and proprietary data. • Establish frameworks for prioritization, ensuring resources are focused on the highest-impact opportunities. • Prototype, validate, and iterate on product concepts in close collaboration with Design and Engineering. • Drive adoption, engagement, and efficiency through continuous product improvement. • Influence product strategy alongside senior leaders across Product, Engineering, and the executive team.

• Own full-cycle recruiting across GTM and business functions globally. • Partner with hiring managers and senior leaders on hiring plans, org design, and talent strategy. • Advise stakeholders on market insights, compensation trends, and hiring best practices. • Build scalable hiring processes that balance speed, quality, and candidate experience. • Develop proactive sourcing strategies through outreach, referrals, networking, and market mapping. • Build and maintain strong talent pipelines for current and future hiring needs. • Drive structured, data-informed hiring processes and interview practices. • Act as a trusted advisor to hiring managers throughout the hiring lifecycle. • Strengthen Superside’s employer brand and candidate experience across all touchpoints. • Operate effectively across time zones in a fast-changing, high-growth environment.

• Design user-focused digital experiences across websites, landing pages, product interfaces, emails, and mobile experiences. • Translate business goals and user needs into clear, intuitive UX and polished UI solutions. • Create wireframes, user flows, prototypes, and high-fidelity designs. • Apply and extend design systems to ensure consistency and scalability across products and campaigns. • Collaborate with strategists, creatives, developers, and project teams across multiple time zones. • Design responsive experiences optimized for accessibility, usability, and performance. • Contribute to UX audits, user journey improvements, and conversion-focused design recommendations. • Use AI tools to accelerate research, ideation, content structuring, or design workflows where relevant. • Present design decisions clearly and iterate based on feedback from internal teams and customers. • Manage multiple projects while maintaining strong attention to detail and high design quality.

• Lead the creative development of AI-assisted video content across campaigns, branded content, social, advertising, and experimental formats. • Guide multidisciplinary creative teams across concept development, visual storytelling, editing, motion, and AI-enhanced production workflows. • Combine traditional filmmaking, cinematography, editing, and post-production principles with emerging AI tools and workflows. • Generate and refine concepts using AI video, image-to-video, compositing, and editing tools while maintaining high creative standards. • Provide clear creative direction, feedback, and mentorship to creatives across multiple projects and workflows. • Collaborate directly with customers, presenting creative rationale, leading reviews, and helping shape strategic creative solutions. • Drive experimentation and innovation across AI video workflows, identifying opportunities to improve creative quality, scalability, consistency, and production efficiency. • Help define and evolve internal AI video production standards, workflows, and best practices across teams. • Contribute to team capability building through knowledge-sharing, documentation, mentorship, and creative leadership. • Balance hands-on creative execution with leadership responsibilities across multiple fast-moving projects.