• Help develop growth marketing strategies for our genre-based live TV and streaming packages from the ground up using customer insights, performance data, competitive intelligence, and market trends. • Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results. • Conduct competitive analysis and synthesize findings into actionable recommendations. • Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life. • Build presentations, recommendations, and strategic narratives for stakeholders and leadership. • Execute campaigns and partnerships from conception to delivery. • Monitor campaign performance and proactively recommend optimizations based on learnings. • Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule. • Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities. • Roll up your sleeves to support the team wherever needed, whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward.

• Collaborate with EMEA GTM Leadership to pinpoint Sales Enablement needs and set success metrics • Design and deliver Sales New Hire Training for EMEA to facilitate quick ramp-up to productivity • Regularly discuss emerging strategic initiatives with senior leadership and create a training schedule that incorporates regional learning needs • Partner with EMEA Sales, Customer Success, and GTM leadership to design, build, and implement continuous enablement programs for GTM roles • Work with the Global Enablement Program to create and deliver experiential learning initiatives • Create and deliver training materials specifically designed for GTM roles in partnership with technical enablement team • Develop and implement training objectives and performance benchmarks, providing regular updates to stakeholders

• Play a key role in crafting compelling messaging and strategies to drive business impact for G-P’s global employment platform. • Lead product launches and design marketing strategies that drive feature adoption and engagement. • Initiate product-led growth strategies to promote G-P’s advanced AI capabilities. • Partnering with cross-functional teams across Product Management, Marketing, and Sales to ensure alignment and collaboration.

• Support Product Marketing Initiatives: Assist in the planning and execution of product marketing efforts aimed at improving brand visibility, user acquisition, onboarding, engagement, and retention. • Drive Cross-Functional Collaboration: Partner closely with the Creative, Product, and User Acquisition teams to align and establish dynamic workflows to effectively execute on product marketing initiatives, campaigns, and tentpole moments. • Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights. • Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance. • Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions. • Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned.