Role Description We’re seeking a Head of Growth & Demand Generation , reporting to the CMO, to own and accelerate the company’s customer acquisition, conversion, and expansion efforts across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, demand generation campaigns, product growth, and lifecycle automation, ensuring every initiative drives measurable, efficient growth. The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine. Responsibilities - Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and anything else to drive qualified pipeline and revenue. - Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI. - Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience. - Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic. - Create demand generation campaigns that shape the market's thinking about Cresta. - Implement a robust experimentation framework for A/B testing and new channel evaluation. - Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies are aligned to audience segments and pipeline goals. - Manage agency and vendor relationships to ensure alignment and quality. - Build, mentor, and grow a high-performing team. - Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement. Qualifications - Bachelor’s degree in Computer Science, Marketing, Business, or related field; MBA or advanced degree a plus. - 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role. - Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels. - Experience working with enterprise buyer journeys and ABM motions. - Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau. - Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity. - Collaborative, growth-oriented leader with experience managing internal teams and agencies. Preferred Qualifications - Proven success leading marketing initiatives across multiple countries or regions. - Industry-specific campaign expertise. Benefits - Medical, dental, and vision plans that are designed to fit you and your family’s needs. - Flexible vacation time to promote a healthy work-life blend. - Paid parental leave to support you and your family. - Monthly Gym & Phone allowance. - Work from home office stipend to help you succeed in a remote environment. - Lunches and dinners included for in-office employees via Grubhub. - Compensation includes a Base, Bonus + Equity. - OTE Range: $280k-$330k.

• You'll write the ads for a $50M ARR AI-education business running multiple active funnels, with more launching. • This is a direct-response copywriting seat inside a performance-marketing machine where ads go live fast and results are measured in days. • Write complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTA • Produce multiple angle variations per brief for testing • Write UGC scripts for on-camera talent, formatted for easy delivery • Write static ad copy (headlines, primary text, CTAs) across formats • Iterate quickly on underperforming copy based on performance data • Collaborate with the creative strategy team so your copy executes the intended angle cleanly • Review your own output against the funnel it feeds so the copy is consistent

Role Description This role is a senior, paid growth marketing role responsible for owning the full funnel performance strategy and execution across a diverse portfolio of clients spanning eCommerce (D2C) and lead generation (B2B). You will be the strategic owner of paid media across accounts, with strong working fluency in paid search, paid social, and email so you can drive cohesive, cross-channel growth. You’ll move fluidly between revenue, ROAS, CPL, lead quality, and offline conversions. You’ll report to the Head of Paid Media and likely manage 1~2 junior paid media specialists. You will also partner closely with marketing operations and growth analytics. - Own paid search strategy and execution across Google Ads, Microsoft Ads, and other emerging search platforms for a portfolio of eCommerce and lead-generation accounts. - Optimize toward the right objective for each client: revenue, ROAS, and CPA for eCommerce; CPL, lead-stage progression, lead quality, and offline conversions for lead generation. - Provide paid social support and partner with the Paid Social Specialist—maintain enough hands-on fluency in Meta and LinkedIn to guide strategy, pressure-test plans, and QA execution. - Own all client deliverables on your accounts: reporting, recommendations, roadmaps, QBRs, and strategic narratives. - Lead client relationships—run calls, deliver insights, manage scope and KPI targets, and act as a trusted advisor to senior marketing leaders. - Safeguard conversion tracking integrity in partnership with the Conversion Tracking / CRO lead (GTM, GA4, server-side tracking, CAPI, offline conversion imports from HubSpot/Salesforce). - Own channel analytics on your accounts—surface insights, size opportunities, and translate data into clear recommendations; partner with the Analytics lead on dashboards and growth opportunities. - Develop and run testing programs across audiences, messaging, creative, and landing pages. - Mentor and manage the junior paid media team members, growing them from execution into more strategic contribution. - Identify new growth opportunities, platforms, and approaches for clients. - QA campaigns and tracking prior to launch—targeting, budgets, creative, links, and measurement. Qualifications - 5–7+ years of hands-on paid search experience (Google Ads and Microsoft Ads required), with a proven track record of scaling conversion-focused campaigns. - Demonstrated experience across both eCommerce (revenue, ROAS, CPA) and lead generation (CPL, lead stage, offline conversions)—you can speak fluently to both goal sets and the measurement nuances of each. - Working proficiency in paid social (Meta required)—enough to direct strategy, QA campaigns, and partner effectively with a paid social specialist. - Strong conversion tracking background: GTM, GA4, Looker Studio, offline conversion imports (HubSpot/Salesforce), and platform pixels; comfortable diagnosing tracking issues. - 2+ years in a client-facing capacity (or in-house stakeholder) comfortable owning communication, strategy, and presenting to senior marketing leaders, including CMOs. - Extremely data-driven: comfortable analyzing large data sets in Excel/Sheets to identify drop-off, opportunity-size projects, and stack-rank by impact. - Fluency in growth frameworks; full-funnel/AARRR, growth loops, LTV:CAC, unit economics, incrementality, and structured experiment prioritization (e.g., ICE framework) with the judgment to apply the right one to each client’s stage, model, and goals. - Excellent written and verbal communication with strong attention to detail. Requirements - Experience managing direct reports (1–3+). - Technical conversion tracking depth: server-side GTM, Enhanced Conversions, CAPI. - ABM experience for B2B lead generation. - Comfort incorporating AI-assisted workflows into campaign management and analysis. - Familiarity with Linear, Notion, Google Drive, Slack, and Google Meet. - Experience launching campaigns on new or niche channels. - Prior startup or agency experience—comfortable with a fast pace and wearing multiple hats. Benefits - Health/Vision/Dental insurance - 3 weeks paid vacation - Equity / Stock Options Location - Remote/WFH or join us in our Brooklyn office Salary $100–130k, depending on experience and other relevant qualifications

• Demand Generation Strategy: Develop and execute a robust demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions. • Account-Based Marketing (ABM): Leverage ABM techniques to target high-value accounts, collaborating closely with sales and marketing teams to create personalized campaigns tailored to each account. • Multi-Channel Campaigns: Plan and execute multi-channel demand generation campaigns, including email marketing, digital advertising, social media, webinars, events, and content marketing, to generate high-quality leads and nurture existing leads through the sales funnel. • Data-Driven Approach: Utilize data and analytics to measure campaign effectiveness, identify opportunities for optimization, and provide actionable insights to stakeholders. • Sales Collaboration: Work closely with the sales team to align demand generation activities with sales objectives, ensuring seamless integration between marketing and sales efforts. • Global Campaign Strategy and Content Development: Collaborate with the product marketing, content and creative teams to develop compelling, audience-specific content and messaging that resonates with target audiences. • Budget Management: Manage the demand generation budget effectively, ensuring maximum ROI from marketing investments. • Market Research: Stay informed about industry trends, market conditions, and customer insights to adapt demand generation strategies accordingly.