The Growth Partner

• You'll write the ads for a $50M ARR AI-education business running multiple active funnels, with more launching. • This is a direct-response copywriting seat inside a performance-marketing machine where ads go live fast and results are measured in days. • Write complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTA • Produce multiple angle variations per brief for testing • Write UGC scripts for on-camera talent, formatted for easy delivery • Write static ad copy (headlines, primary text, CTAs) across formats • Iterate quickly on underperforming copy based on performance data • Collaborate with the creative strategy team so your copy executes the intended angle cleanly • Review your own output against the funnel it feeds so the copy is consistent

**The Role** You are the bridge between a customer signing and a customer succeeding. This is not a senior strategy seat. It is a hands-on, execution-focused role where you own the first 30-60-90 days of the customer journey — from kickoff through activation, early milestones, and first renewal signal. You work within an existing onboarding org, follow established playbooks, and improve them as you go. If you have a Sales background and are ready to stop closing and start delivering — this role was built for you.

• Define and refine ICPs for the client's AI consulting and AI audit offers, identifying target industries, job titles, company sizes, and pain points. • Build, segment, and guide highly targeted B2B prospect lists utilizing automated data pipelines. • Monitor and manage deliverability, domains, inbox rotation, email warmup, bounce rates, and overall domain health. • Write strong, hyper-targeted cold email copy focused on business pain points rather than generic AI messaging. • Set up, launch, and manage email sequences using advanced outbound tools. • Run continuous A/B tests on different ICPs, offers, subject lines, and email angles to maximize campaign performance. • Track reply rates, positive replies, booked calls, and campaign quality, providing clear, data-driven recommendations.

**THE WORK** This is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role. Success here is not measured by clicks or impressions. It's measured by **booked calls and qualified sales opportunities**. If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks. You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed. **HOW WE WORK** - Pipeline accountability, not vanity metrics - Transparent reporting — you explain what's working and why, with data behind every recommendation - Fast-paced, feedback-heavy environment — you take feedback without ego and give it constructively - Small senior team, direct line to operators, zero bureaucracy **WHAT YOU'LL ACTUALLY DO** - Build, launch, and manage B2B Meta ad campaigns end to end - Own targeting, budget allocation, and ongoing optimization - Draft and create direct-response static and video ad concepts - Report weekly on performance with clear, data-backed recommendations - Iterate quickly based on what the data shows — not personal preference - Collaborate with the creative and growth teams on testing roadmaps

• Act as the primary implementation partner working directly in a production codebase. • Own the building, engineering, and feature deployment of full-stack system features. • Design, implement, and submit clean Pull Requests (PRs) for review. • Build and maintain robust machine learning pipelines, covering training data preparation, fine-tuning scripts, and system evaluations. • Write complex raw PostgreSQL database schemas, queries (CTEs, window functions), and data migrations. • Develop, scale, and optimize high-throughput model inference steps and custom voice pipelines (STT/TTS). • Decompose feature briefs, propose structural technical architectures, and autonomously resolve backend production bugs.

• Deconstruct messy real-world workflows — sales ops, marketing ops, product ops, fulfillment, support — into their underlying steps. • Build agentic systems that ship value — agents, automations, internal tools, data pipelines, reporting/attribution. • Build product — stand up and rebuild complex products fast. • Own the unglamorous plumbing — the integrations, the data model, the tracking. • Reason commercially — figure out why a funnel, campaign, or product isn't working from first principles.

• Tracking & attribution — implement and maintain pixels and conversion tracking (Meta pixel + Conversions API, GA4/GTM, or equivalent); own UTM conventions; debug discrepancies between ad platforms, the CRM (Close), and payments (Whop/Stripe) end-to-end. • Reporting — build and maintain funnel and campaign dashboards; guarantee the numbers are right; investigate anomalies before anyone has to ask. • Funnel pages — build and edit landing pages, VSL pages, opt-in and booking flows in our page builders; implement forms, redirects, and A/B tests correctly (including tracking). • Automations — design and build n8n workflows connecting forms, Close CRM, Slack, Google Sheets, and our email platform; webhooks, API integrations, error handling. • Email systems — set up email sequences and triggers in the ESP; manage list hygiene, exit conditions, and deliverability basics; QA before anything goes live. • AI leverage — use AI tools (Claude, GPT, agents) aggressively to move faster on all of the above; build AI-powered steps into workflows where they add value. • Future scope — potential growth into managing marketing VAs / owning marketing technology as a function. Not required on day one; excellence at the above comes first.

• Maintain accurate accounting records. • Process and reconcile bank accounts, payment processors, and corporate card accounts. • Perform monthly balance sheet reconciliations. • Manage accounts payable and accounts receivable functions. • Assist with month-end and year-end closing processes. • Prepare journal entries and supporting schedules. • Ensure completeness and accuracy of general ledger transactions. • Prepare monthly management accounts and reporting packs. • Assist with budget preparation and variance analysis. • Support cash flow forecasting and working capital management. • Monitor key financial performance indicators. • Analyse revenue trends, margins, refund rates, and operating expenses. • Assist with profitability analysis by product, service line, and customer segment. • Reconcile revenue across payment processors & Other payment platforms • Assist with deferred revenue and revenue recognition schedules. • Monitor subscription revenue, payment plans, and recurring billing metrics. • Track customer acquisition and operational financial KPIs. • Support external accountants, auditors, and tax advisors. • Maintain finance policies and procedures. • Ensure accurate supporting documentation is retained. • Assist with UAE corporate tax and international compliance requirements. • Support KYC, AML, and banking requests. • Work within cloud accounting and reporting platforms. • Assist with finance process automation initiatives. • Support integration of accounting systems with operational software. • Help improve reporting accuracy and efficiency using AI and automation tools.

• Aggressive full-cycle recruiting, source, screen, schedule, and drive candidates through to offer and contract across multiple roles and regions at once, at speed • Proactive multi-channel outreach, you don’t wait for inbound. You run massive, proactive reach-out across LinkedIn, cold channels, and beyond, building pipeline rather than depending only on available sourcing channels • Always-ready talent pools, maintain warm, engaged pipelines of pre-qualified candidates ready to be matched the moment a need opens, so we’re never starting from zero • Warm candidate engagement, keep talent warm and relationship-managed throughout, not just transactionally processed • Offers & contracts, own offer structuring and contract coordination through to signature • Onboarding handoff, manage contractual agreements and plug new hires in for onboarding with their line managers, then hand off cleanly (people-ops scope here is intentionally limited to contracts + onboarding handoff — this is not a broad HR generalist role) • AI-native sourcing, you natively use AI and automation tools to source, enrich, and reach out at scale; this is core to how you work, not an add-on

• Edit high-volume Meta ads daily • Build multiple hook variations from existing footage • Repurpose VSLs into short-form ads • Produce UGC-style variations fast • Add captions, graphics, and visual callouts that strengthen the message • Use AI tools to produce faster without losing quality • Collaborate with copywriters — take a brief and execute it cleanly • Iterate based on performance data, not personal taste • Keep project files organised and meet daily and weekly deadlines