• Demand Generation Strategy: Develop and execute a robust demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions. • Account-Based Marketing (ABM): Leverage ABM techniques to target high-value accounts, collaborating closely with sales and marketing teams to create personalized campaigns tailored to each account. • Multi-Channel Campaigns: Plan and execute multi-channel demand generation campaigns, including email marketing, digital advertising, social media, webinars, events, and content marketing, to generate high-quality leads and nurture existing leads through the sales funnel. • Data-Driven Approach: Utilize data and analytics to measure campaign effectiveness, identify opportunities for optimization, and provide actionable insights to stakeholders. • Sales Collaboration: Work closely with the sales team to align demand generation activities with sales objectives, ensuring seamless integration between marketing and sales efforts. • Global Campaign Strategy and Content Development: Collaborate with the product marketing, content and creative teams to develop compelling, audience-specific content and messaging that resonates with target audiences. • Budget Management: Manage the demand generation budget effectively, ensuring maximum ROI from marketing investments. • Market Research: Stay informed about industry trends, market conditions, and customer insights to adapt demand generation strategies accordingly.

• Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests. • Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes. • Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc. • Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets. • Coordinate with cross-functional teams to develop impactful strategies/campaigns.

Role Description We are looking for a hands-on Performance Marketing Specialist with strong execution skills and a solid understanding of paid media. The ideal candidate is a native Romanian speaker, fluent in English, and confident in managing campaigns across multiple platforms while also maintaining direct communication with clients. This is a full-time role for someone who is both operationally strong and commercially aware, with the ability to launch, optimize, report on, and improve performance campaigns. Key Responsibilities - Plan, launch, manage, and optimize paid media campaigns across Google Ads and Social Media platforms (Meta, LinkedIn, TikTok, or others as needed) - Handle the day-to-day execution of campaigns, including setup, monitoring, budget pacing, and performance optimization - Develop audience targeting strategies, campaign structures, ad testing plans, and performance improvement recommendations - Track key KPIs such as leads, conversions, CPA, ROAS, CTR, and overall campaign efficiency - Prepare clear and insightful reports with actionable recommendations for clients and internal teams - Communicate directly with clients in a professional and proactive way - Collaborate with creative, strategy, and analytics teams to improve campaign outcomes - Support ongoing performance analysis and identify growth opportunities across accounts Qualifications - Native Romanian speaker - Strong professional command of English (written and spoken) - Proven hands-on experience in performance marketing and campaign execution - Solid experience with Google Ads and paid social platforms - Ability to manage multiple campaigns and priorities in a structured way - Good understanding of reporting, analytics, and performance interpretation - Confidence in client communication and account handling - Strong attention to detail and problem-solving mindset - Performance-oriented attitude with a focus on measurable results Nice to Have - Experience with Google Analytics, Tag Manager, Looker Studio, or similar reporting tools - Familiarity with conversion tracking and campaign measurement - Agency experience or experience working with multiple clients/accounts Benefits - Full-time opportunity in a growing and ambitious company - A collaborative and high-performance environment - Exposure to exciting local and international projects - Real ownership and involvement in campaign strategy and execution - Opportunities for professional development and growth Join Cloudevo If you are passionate about performance marketing, enjoy hands-on campaign management, and want to be part of a fast-moving team, we would love to hear from you.

Role Description This role is a hands-on senior execution position within the MENA Performance Marketing team. The primary responsibility is to support the Performance Marketing Lead in executing and optimizing paid acquisition campaigns, ensuring efficient delivery of traffic, leads, and conversions across assigned channels. The role is execution-focused and does not include team leadership or strategic ownership. Key Responsibilities - Campaign Execution (Core Responsibility) - Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms (Meta, Google Ads, and other acquisition channels) - Implement campaign changes based on instructions from Performance Marketing Lead - Ensure timely campaign launches, updates, and budget adjustments - Maintain operational stability of active campaigns - Optimization Support - Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates - Conduct basic A/B testing on creatives, audiences, and placements as directed - Provide performance feedback and observations to the team lead - Reporting & Data Handling - Prepare regular performance reports (daily / weekly/ monthly/ quarterly/ yearly) - Track key funnel metrics (clicks, leads, registrations, FTD where applicable) - Ensure accurate data entry and consistency across tracking systems (GA4, Ads Manager, CRM tools) - Highlight anomalies or performance issues to the team lead - Creative Coordination - Coordinate with design/creative teams to ensure timely delivery of ad materials - Support implementation of new creatives into live campaigns - Share basic performance feedback on creatives (what is working / not working) - Operational Channel Support - Support execution across multiple acquisition channels as assigned - Follow channel guidelines and campaign structures defined by Performance Marketing Lead - Assist in maintaining campaign documentation and naming conventions - Compliance & Process Adherence - Ensure campaigns follow internal compliance and promotional guidelines - Flag any issues or risks to the Performance Marketing Lead immediately - Follow approval processes before launching or modifying campaigns Qualifications - 3–4 years experience in performance marketing / paid ads execution in the same industry - Hands-on experience with Meta Ads Manager and/or Google Ads and/or other programmatic channels (Taboola / Criteo, etc.) - Good understanding of marketing funnels and performance metrics - Ability to execute instructions accurately and quickly - Strong attention to detail and operational discipline - Familiarity with reporting tools is a plus (GA4, Google Search Console, Salesforce) Preferred Attributes - Execution-oriented mindset - Ability to work in fast-paced environments - Strong responsiveness and reliability - Willingness to learn and follow structured processes OKR Focus (Execution Level) - Campaign execution accuracy and speed - Stability of live campaigns (error-free operations) - Basic performance improvement support (CTR, CPL, CPA) - Timely reporting delivery - Responsiveness to team lead instructions Benefits - Join an industry leader with global brand partnerships and ambitious growth plans - Be part of a dynamic, collaborative, and results-driven team - Drive meaningful impact at the intersection of finance and sport - Competitive remuneration and professional development opportunities