Role Description This role is a senior, paid growth marketing role responsible for owning the full funnel performance strategy and execution across a diverse portfolio of clients spanning eCommerce (D2C) and lead generation (B2B). You will be the strategic owner of paid media across accounts, with strong working fluency in paid search, paid social, and email so you can drive cohesive, cross-channel growth. You’ll move fluidly between revenue, ROAS, CPL, lead quality, and offline conversions. You’ll report to the Head of Paid Media and likely manage 1~2 junior paid media specialists. You will also partner closely with marketing operations and growth analytics. - Own paid search strategy and execution across Google Ads, Microsoft Ads, and other emerging search platforms for a portfolio of eCommerce and lead-generation accounts. - Optimize toward the right objective for each client: revenue, ROAS, and CPA for eCommerce; CPL, lead-stage progression, lead quality, and offline conversions for lead generation. - Provide paid social support and partner with the Paid Social Specialist—maintain enough hands-on fluency in Meta and LinkedIn to guide strategy, pressure-test plans, and QA execution. - Own all client deliverables on your accounts: reporting, recommendations, roadmaps, QBRs, and strategic narratives. - Lead client relationships—run calls, deliver insights, manage scope and KPI targets, and act as a trusted advisor to senior marketing leaders. - Safeguard conversion tracking integrity in partnership with the Conversion Tracking / CRO lead (GTM, GA4, server-side tracking, CAPI, offline conversion imports from HubSpot/Salesforce). - Own channel analytics on your accounts—surface insights, size opportunities, and translate data into clear recommendations; partner with the Analytics lead on dashboards and growth opportunities. - Develop and run testing programs across audiences, messaging, creative, and landing pages. - Mentor and manage the junior paid media team members, growing them from execution into more strategic contribution. - Identify new growth opportunities, platforms, and approaches for clients. - QA campaigns and tracking prior to launch—targeting, budgets, creative, links, and measurement. Qualifications - 5–7+ years of hands-on paid search experience (Google Ads and Microsoft Ads required), with a proven track record of scaling conversion-focused campaigns. - Demonstrated experience across both eCommerce (revenue, ROAS, CPA) and lead generation (CPL, lead stage, offline conversions)—you can speak fluently to both goal sets and the measurement nuances of each. - Working proficiency in paid social (Meta required)—enough to direct strategy, QA campaigns, and partner effectively with a paid social specialist. - Strong conversion tracking background: GTM, GA4, Looker Studio, offline conversion imports (HubSpot/Salesforce), and platform pixels; comfortable diagnosing tracking issues. - 2+ years in a client-facing capacity (or in-house stakeholder) comfortable owning communication, strategy, and presenting to senior marketing leaders, including CMOs. - Extremely data-driven: comfortable analyzing large data sets in Excel/Sheets to identify drop-off, opportunity-size projects, and stack-rank by impact. - Fluency in growth frameworks; full-funnel/AARRR, growth loops, LTV:CAC, unit economics, incrementality, and structured experiment prioritization (e.g., ICE framework) with the judgment to apply the right one to each client’s stage, model, and goals. - Excellent written and verbal communication with strong attention to detail. Requirements - Experience managing direct reports (1–3+). - Technical conversion tracking depth: server-side GTM, Enhanced Conversions, CAPI. - ABM experience for B2B lead generation. - Comfort incorporating AI-assisted workflows into campaign management and analysis. - Familiarity with Linear, Notion, Google Drive, Slack, and Google Meet. - Experience launching campaigns on new or niche channels. - Prior startup or agency experience—comfortable with a fast pace and wearing multiple hats. Benefits - Health/Vision/Dental insurance - 3 weeks paid vacation - Equity / Stock Options Location - Remote/WFH or join us in our Brooklyn office Salary $100–130k, depending on experience and other relevant qualifications

• Demand Generation Strategy: Develop and execute a robust demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions. • Account-Based Marketing (ABM): Leverage ABM techniques to target high-value accounts, collaborating closely with sales and marketing teams to create personalized campaigns tailored to each account. • Multi-Channel Campaigns: Plan and execute multi-channel demand generation campaigns, including email marketing, digital advertising, social media, webinars, events, and content marketing, to generate high-quality leads and nurture existing leads through the sales funnel. • Data-Driven Approach: Utilize data and analytics to measure campaign effectiveness, identify opportunities for optimization, and provide actionable insights to stakeholders. • Sales Collaboration: Work closely with the sales team to align demand generation activities with sales objectives, ensuring seamless integration between marketing and sales efforts. • Global Campaign Strategy and Content Development: Collaborate with the product marketing, content and creative teams to develop compelling, audience-specific content and messaging that resonates with target audiences. • Budget Management: Manage the demand generation budget effectively, ensuring maximum ROI from marketing investments. • Market Research: Stay informed about industry trends, market conditions, and customer insights to adapt demand generation strategies accordingly.

• Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests. • Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes. • Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc. • Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets. • Coordinate with cross-functional teams to develop impactful strategies/campaigns.

Role Description We are looking for a hands-on Performance Marketing Specialist with strong execution skills and a solid understanding of paid media. The ideal candidate is a native Romanian speaker, fluent in English, and confident in managing campaigns across multiple platforms while also maintaining direct communication with clients. This is a full-time role for someone who is both operationally strong and commercially aware, with the ability to launch, optimize, report on, and improve performance campaigns. Key Responsibilities - Plan, launch, manage, and optimize paid media campaigns across Google Ads and Social Media platforms (Meta, LinkedIn, TikTok, or others as needed) - Handle the day-to-day execution of campaigns, including setup, monitoring, budget pacing, and performance optimization - Develop audience targeting strategies, campaign structures, ad testing plans, and performance improvement recommendations - Track key KPIs such as leads, conversions, CPA, ROAS, CTR, and overall campaign efficiency - Prepare clear and insightful reports with actionable recommendations for clients and internal teams - Communicate directly with clients in a professional and proactive way - Collaborate with creative, strategy, and analytics teams to improve campaign outcomes - Support ongoing performance analysis and identify growth opportunities across accounts Qualifications - Native Romanian speaker - Strong professional command of English (written and spoken) - Proven hands-on experience in performance marketing and campaign execution - Solid experience with Google Ads and paid social platforms - Ability to manage multiple campaigns and priorities in a structured way - Good understanding of reporting, analytics, and performance interpretation - Confidence in client communication and account handling - Strong attention to detail and problem-solving mindset - Performance-oriented attitude with a focus on measurable results Nice to Have - Experience with Google Analytics, Tag Manager, Looker Studio, or similar reporting tools - Familiarity with conversion tracking and campaign measurement - Agency experience or experience working with multiple clients/accounts Benefits - Full-time opportunity in a growing and ambitious company - A collaborative and high-performance environment - Exposure to exciting local and international projects - Real ownership and involvement in campaign strategy and execution - Opportunities for professional development and growth Join Cloudevo If you are passionate about performance marketing, enjoy hands-on campaign management, and want to be part of a fast-moving team, we would love to hear from you.