SecurityScorecard logo
SecurityScorecard

SecurityScorecard is the global leader in cybersecurity ratings.

Senior Director, Demand Generation

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 501-1,000Since 2013H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

$200K - $240K / year

Seniority

Senior

Bachelor Degree10 yrs expEnglishCyber Security

Job Description

Senior Director, Demand Generation

SecurityScorecard

• Demand Generation Strategy: Develop and execute a robust demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions. • Account-Based Marketing (ABM): Leverage ABM techniques to target high-value accounts, collaborating closely with sales and marketing teams to create personalized campaigns tailored to each account. • Multi-Channel Campaigns: Plan and execute multi-channel demand generation campaigns, including email marketing, digital advertising, social media, webinars, events, and content marketing, to generate high-quality leads and nurture existing leads through the sales funnel. • Data-Driven Approach: Utilize data and analytics to measure campaign effectiveness, identify opportunities for optimization, and provide actionable insights to stakeholders. • Sales Collaboration: Work closely with the sales team to align demand generation activities with sales objectives, ensuring seamless integration between marketing and sales efforts. • Global Campaign Strategy and Content Development: Collaborate with the product marketing, content and creative teams to develop compelling, audience-specific content and messaging that resonates with target audiences. • Budget Management: Manage the demand generation budget effectively, ensuring maximum ROI from marketing investments. • Market Research: Stay informed about industry trends, market conditions, and customer insights to adapt demand generation strategies accordingly.

Job Requirements

  • 7-10 years of experience in demand generation, including expertise in account-based marketing. Experience in a cybersecurity company is a strong plus.
  • Proven track record of developing and executing successful demand generation programs that have resulted in increased revenue and market share.
  • Deep understanding of demand generation tactics, tools, and technologies, with a focus on driving measurable results.
  • Fast-paced and agile mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing strategies.
  • Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.

Benefits

  • Specific to each country, we offer a competitive salary
  • stock options
  • Health benefits
  • unlimited PTO
  • parental leave
  • tuition reimbursements
  • much more!

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