• Own positioning, messaging, and value propositions for Firefly • Partner with inbound PMM teams for outbound Firefly marketing strategy • Own marketing strategy for Firefly, driving awareness and retention • Orchestrate unified launch plans and maintain channel execution • Develop post-launch optimization strategies informed by usage data • Own PMM perspective on Firefly's business performance • Influence product roadmap using customer insights and market analysis • Enable GTM and marketing teams to articulate Firefly's value • Collaborate with cross-functional teams for coherent messaging

Role Description The VP of Marketing is a senior leadership role on the Revenue Team and is responsible for driving brand awareness, demand generation, and revenue growth. Reporting to the CRO, you will own the full marketing function — from strategy and messaging to team leadership and execution. This is an opportunity to build a high-impact marketing engine at a mission-driven company with meaningful market traction. What You Will Achieve - Marketing Strategy - Own a marketing strategy that directly accelerates growth — connecting brand positioning, buyer education, and pipeline growth into a coherent, measurable system. - Give Branching Minds a clear, consistent voice in the market: a narrative that resonates with district leaders, stands apart from competitors, and holds up across every channel and audience. - Equip the whole organization to communicate consistently — keeping Sales, CS, and Product aligned on messaging and confident in how they tell the Branching Minds story. - Partner closely with Revenue Operations to build a strong marketing data and analytics foundation, track performance against revenue goals, identify what’s working, and reallocate quickly when it isn’t. - Optimize the channel mix to increase customer lifetime value and reduce acquisition costs over time — bringing a rigorous, test-and-learn mindset to any new channel investment. - Stay ahead of the market so Branching Minds leads conversations rather than reacts to them — monitoring competitive moves, policy shifts, and buyer trends that shape the MTSS landscape. - Stay deeply curious about buyer behavior — using research, data, and direct feedback from the field to build campaigns and content that resonate with district leaders. - Demand Generation - Build a pipeline engine that sales can rely on — consistent, high-quality lead flow from multi-channel campaigns that reach the right buyers at the right moment. - Build a true partnership with Sales: align on lead quality standards, set shared pipeline targets, and create feedback loops that make both teams sharper over time. - Grow revenue from existing customers, not just new ones — by identifying cross-sell and expansion opportunities and building campaigns that drive them. - Equip the revenue team to win more deals: develop sales enablement content, tools, and programs that shorten sales cycles and increase conversion rates. - Ensure every touchpoint — ad, email, event, or conversation — reflects a unified brand and message that builds trust with buyers over time. - Make Branching Minds owned events experiences that strengthen community, showcase impact, and generate real pipeline. - Partner & Customer Marketing - Deepen relationships with existing partners and districts through marketing programs that add value, reinforce impact, and drive renewal. - Launch new products and features with impact: partner with Sales, CS, Finance, Product, and Learning Science to craft go-to-market plans that turn genuine excitement into adoption and long-term usage. - Turn satisfied customers into a growth channel — build an advocacy program that transforms district champions into credible, visible voices for Branching Minds. - Establish Branching Minds as the undisputed authority on MTSS: develop thought leadership, research, and content that shapes how the field thinks about student support. - Team Leadership & Operations - Build a team that delivers outsized impact — creative, data-driven marketers who are deeply motivated by the mission and grow into leaders in their own right. - Make HubSpot a genuine competitive advantage — building the architecture, workflows, and training that allow both marketing and sales to operate from clean, reliable data. - Turn the Branching Minds website into a top-performing demand channel, continuously improving conversion, content, and user experience. - Create operational clarity for the team: a prioritization process, asset pipeline, and communication cadence that keeps work moving without chaos. - Set the standard for brand across the business — ensuring Sales, Professional Services, RFPs, and every other function speak with one voice and look like one company. - Help define Branching Minds' culture and organizational design as a full contributor to the Revenue leadership team — bringing your perspective to the big decisions, not just the marketing ones. Qualifications - Deep personal alignment with Branching Minds' mission. - A track record of building demand generation programs that move the revenue needle. - A storyteller who can make complex education technology feel urgent and human. - Genuinely collaborative and solution-oriented. - Strategic range: comfortable setting the three-year vision as well as pulling up a HubSpot dashboard or editing copy. - A leader who builds people up and expects a lot. - Deep fluency in marketing automation (HubSpot preferred) and a genuinely data-driven approach to campaign optimization. - Expertise in using key marketing channels (e.g., paid search, event marketing, SEO) to accelerate pipeline. - Creative thinker who is forward-leaning with AI. - 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role; EdTech or SaaS background strongly preferred. Benefits - Fully remote! - The annual base salary range for this role is $190,000–$210,000, depending on experience, expertise, skills, and geographic location. - This role is also eligible for an annual bonus of up to 20% of base salary. Interview Process - 45-minute Initial Interview with the Chief Revenue Officer (Hiring Manager). - Panel Interviews with 3–4 key stakeholders (approximately 3–4 hours total across multiple interviews). - 90-minute Final Interview with the Chief Revenue Officer and Executive Leadership.

• Own the strategic vision and performance metrics for both direct field pipeline and indirect partner-led business globally. • Lead the Integrated Marketing team to design and deploy highly optimized mid- and bottom-funnel acquisition campaigns that move prospects effectively through the sales pipeline. • Oversee the upstream Campaigns team to deliver compelling content frameworks and high-impact customer marketing initiatives that drive post-sale engagement, adoption, brand advocacy, and net revenue retention (NRR). • Develop and execute high-impact joint marketing programs with strategic AI and productivity ecosystem partners. • Oversee marketing strategies to and through Dropbox’s distribution networks and cloud marketplaces to support our incremental channel revenue stream. • Build, scale, and institutionalize Dropbox’s ABM framework. Define account selection, tiering, multi-channel orchestration, and tailored campaigns for high-value corporate and mid-market accounts.

• Lead lifecycle strategy and manage daily execution across lifecycle marketing channels such as email, SMS, and loyalty programs to directly impact key business objectives such as customer experience, customer acquisition, retention, and lifetime value. • Build a robust and innovative email & SMS strategy that focuses on personalized messaging, churn prevention, and lifecycle campaigns to drive demand and list growth. • Implement all aspects of the owned channel email deployment process, from pulling audiences, uploading content, QA, launch, and monitoring email deliveries. • Develop new and improve existing automated campaigns to deliver personalized content throughout the lifecycle. • Develop customer segmentation strategies to improve targeting and personalization of our campaigns. • Identify actionable business cases for high-value retention opportunities, including segmentation and targeting test strategies to engage users with a combination of content and user experience across web & app touchpoints. • Create and monitor a robust set of KPIs that allow us to analyze engagement across the customer journey. Use emerging insights to recommend and introduce new channel strategies that enable us to communicate effectively with customers, reduce churn, and retain customers. • Conduct A/B tests on marketing campaigns to determine the most effective strategies and messaging. • Proactively communicate performance on retention KPIs and goals with the business, inclusive of the executive team. • Implement strategies to grow loyalty enrollment while maintaining engagement across all cohorts. • Own the loyalty marketing calendar in partnership with brand and digital marketing for all loyalty campaigns. • Work cross-functionally, partnering with multiple teams across the business to execute our Retention efforts, including: Consumer Insights, Analytics, Product, Marketing Channel Owners, Product Marketing, Operations, Customer Experience, and more. • Identify trends, risks, and recommendations to leadership and cross-functional teams in order to adjust operational strategies in real-time and support the development of new retention initiatives. • Excel at project management to ensure projects move forward on time and with minimal friction from all stages, from pre to post launch.