• Drive user growth and reactivation through local growth initiatives and experiments; • Launch and optimise acquisition and activation campaigns based on data and business priorities; • Identify growth opportunities through A/B testing, product experiments, and continuous optimisation; • Monitor key growth metrics, analyse performance, and translate insights into actions; • Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.

Role Description The Associate, Strategy & Growth, What Works Cities will play a key role in supporting the Strategy & Growth function by managing the operational backbone of city engagement while contributing to strategic insights that inform outreach and growth decisions. This role is designed for a highly organized and analytical professional who can effectively balance execution and strategy — ensuring strong pipeline management, high-quality data tracking, and actionable research that supports regional growth. The Associate will work closely with the Associate Director and cross-functional teams to strengthen the city engagement pipeline, improve internal processes, and generate insights that help expand What Works Cities’ reach and impact. Travel expected up to 30% annually will be required to support city visits and/or external convenings. This is a full-time, exempt position, based in a home office anywhere within the U.S. or Canada. Qualifications - 3-6 years of general professional experience and a college degree (or equivalent practical work experience). - 2–4 years of relevant experience in marketing, consulting, public sector, or related fields. - Experience working with local government, a knowledge of their structures and constraints, and a commitment to driving innovation and improvements in the effectiveness of local governments. - Experience working with Canadian municipalities or within Canada’s local government ecosystem valued. - Experience with research and analysis, customer service, and relationship management. - Demonstrated track record of successful project completion and results from production even in ambiguous environments, taking initiative to solve problems, and cultivating strong, mutually beneficial partnerships. - Experience in successfully managing relationships with key internal and external stakeholders. - Experience working in the nonprofit/philanthropic sector is a plus. - Tech stack: Salesforce, Tableau, Google Suite, MS Office, Asana, Slack, WhatsApp. - A commitment to Results for America’s mission and vision. - Respect for Results for America’s organizational values, including diversity, equity, and inclusion. Requirements - Strong organizational and project management skills, with demonstrated ability to prioritize and independently manage multiple workstreams, meet deadlines, and drive work forward with accuracy and attention to detail. - Excellent written and interpersonal communication skills, with the ability to coordinate across internal and external stakeholders, support city-facing outreach, and communicate clearly and professionally in a fast-paced environment. - Analytical mindset, with the ability to interpret data, identify patterns, conduct structured research, and generate insights to support prioritization, decision-making, and continuous improvement. - Stakeholder engagement skills, with the ability to support relationship-building with cities, partners, and ecosystem actors through strong follow-through, responsiveness, and effective coordination. - CRM and operational management skills, with the ability to maintain accurate pipeline data, support tracking and reporting, and ensure consistency across outreach and engagement processes. Benefits - A competitive base salary commensurate with relevant work experience. - A benefits package that includes choice in medical plans, dental/vision coverage, paid time off, and a 403b retirement plan with employer contribution. - The salary range for this position is $72,353- $84,023. - New hires are typically brought into the organization at a salary between the minimum and the midpoint of the salary range, depending on qualifications, internal equity, and the budgeted amount for the role.

• Deeply analyzing and understanding North America’s conference and adjacent AV markets • Designing and executing conference solutions go to market strategy for the North American market • Developing business opportunities and helping growth team creating healthy core conference and adjacent AV pipeline • Creating conference solutions’ share of mind within the growth organization through effective product introductions • Monitoring growth performance in terms of pipeline, order intake and total net sales • Ensuring business targets are met while maintaining healthy pipeline for the next year • In charge of new product introduction (NPI) activities to growth team and customers

• Own and optimize growth marketing channels across paid and organic acquisition. • Plan, launch, and manage end-to-end advertising campaigns across Google Ads, LinkedIn, Meta, and other digital channels. • Develop demand generation programs targeting mid-market and enterprise organizations. • Build a measurable and repeatable pipeline of qualified leads. • Implement tracking, attribution, and reporting to ensure marketing performance is fully measurable. • Continuously test audiences, messaging, creatives, landing pages, and channels to improve campaign performance. • Partner closely with Sales to improve lead quality, conversion, and pipeline generation. • Manage campaign budgets and report on key performance metrics including CAC, CPL, ROI, and pipeline contribution.