• Build a deep, continuously refreshed understanding of our patients and members across Medicaid and Medicare — who they are, what they need, and what moves them to enroll, engage, and stay. • Own audience segmentation and voice-of-patient research, both qualitative and quantitative, and synthesize it into clear, actionable insight the whole company can use. • Track the competitive and category landscape and translate it into how we position and differentiate. • Own Pair Team’s patient-facing positioning and value propositions across service lines, and the message architecture that paid media, brand, the care team, and our AI care advocate all draw from as a single source of truth. • Craft messaging that resonates with real people — clear, human, and tested — and the narratives that make Pair Team easy to choose and easy to trust. • Develop messaging and packaging for new audiences, programs, and markets as we expand. • Own and elevate the patient journey end to end — welcome kits, onboarding, after-visit communications, and re-engagement — so more patients activate and stay engaged. • Design lifecycle and member-communication programs across channels, partnering with Care and Operations to make every touchpoint feel personal and supportive. • Treat activation and retention as products to be improved, not one-off campaigns to be run. • Serve as the two-way bridge between product and patient: translate Flora (our AI care advocate), Arc, and patient-facing experiences into clear patient language and assets. • Carry patient insight, objections, and friction back into the product roadmap so we build what patients actually need. • Lead go-to-market for new patient-facing features and service-line launches, end to end. • Partner with Performance Marketing and Brand & Creative to lift conversion across the funnel — landing pages, intake flows, creative, social proof, and bilingual experiences. • Run message and creative testing with statistical discipline, and define how product marketing’s impact is measured across conversion, activation, retention, and message performance. • Build the feedback loops that turn results into sharper messaging, better experiences, and clearer roadmap signal.

• OPSWAT is hiring a Director of Marketing to own demand generation for a defined set of MetaDefender® platform solutions: Peripheral Media Protection, Data Diodes & Secure Gateways, and OT & Cyber Physical Systems. • This is a pipeline-accountable role. You’ll build and run integrated campaigns that produce qualified leads, progress opportunities through the funnel, and contribute measurable revenue attribution across both demand creation and demand capture programs. • You’ll work closely with digital, product marketing, field, and sales to keep campaigns aligned to buyer motion. • Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology. • Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced revenue targets. • Build programs that generate net-new interest from buyers who aren’t actively in-market yet. This includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline. • Build nurture tracks and retargeting sequences tied to buyer stage and solution fit. Campaigns must move prospects through the funnel, not just generate impressions. • Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment. • Work closely with Marketing Operations on reporting and attribution and use those insights to drive continuous improvement across programs. • Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision. • Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning.

• Manage and mentor the marketing team responsible for MCPG’s middle-grade and graphic novel lists • Lead marketing strategy for these categories • Conceive, develop, and execute select key marketing campaigns • Collaborate closely with cross-functional teams • Work closely with the sales team to provide support • Communicate detailed campaign updates to executive leadership • Present campaigns and team strategies formally in key meetings • Oversee and manage category marketing budgets

• Build, mentor, and manage a growing Technical PMM team • Define the structure, workflows, and rituals for the PMM function • Serve as the senior voice of the market internally • Develop crisp, differentiated messaging for cybersecurity products • Localize messaging effectively across buyer personas • Work with Product Management to drive end-to-end execution of product and feature launches • Build and maintain battlecards, demo narratives, sales decks, and playbooks • Collaborate closely with Sales and Solution Engineering to gather field feedback • Write or oversee high-impact blogs, whitepapers, solution briefs, and webinars • Collaborate on and help evolve Vega's GTM strategy • Drive competitive intelligence efforts