Pair Team logo
Pair Team

On a mission to connect underserved communities to high quality care.

Director of Product Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$180K - $200K / year

Seniority

Lead

Bachelor Degree6 yrs expEnglish

Job Description

Director of Product Marketing

Pair Team

• Build a deep, continuously refreshed understanding of our patients and members across Medicaid and Medicare — who they are, what they need, and what moves them to enroll, engage, and stay. • Own audience segmentation and voice-of-patient research, both qualitative and quantitative, and synthesize it into clear, actionable insight the whole company can use. • Track the competitive and category landscape and translate it into how we position and differentiate. • Own Pair Team’s patient-facing positioning and value propositions across service lines, and the message architecture that paid media, brand, the care team, and our AI care advocate all draw from as a single source of truth. • Craft messaging that resonates with real people — clear, human, and tested — and the narratives that make Pair Team easy to choose and easy to trust. • Develop messaging and packaging for new audiences, programs, and markets as we expand. • Own and elevate the patient journey end to end — welcome kits, onboarding, after-visit communications, and re-engagement — so more patients activate and stay engaged. • Design lifecycle and member-communication programs across channels, partnering with Care and Operations to make every touchpoint feel personal and supportive. • Treat activation and retention as products to be improved, not one-off campaigns to be run. • Serve as the two-way bridge between product and patient: translate Flora (our AI care advocate), Arc, and patient-facing experiences into clear patient language and assets. • Carry patient insight, objections, and friction back into the product roadmap so we build what patients actually need. • Lead go-to-market for new patient-facing features and service-line launches, end to end. • Partner with Performance Marketing and Brand & Creative to lift conversion across the funnel — landing pages, intake flows, creative, social proof, and bilingual experiences. • Run message and creative testing with statistical discipline, and define how product marketing’s impact is measured across conversion, activation, retention, and message performance. • Build the feedback loops that turn results into sharper messaging, better experiences, and clearer roadmap signal.

Job Requirements

  • 6+ years in product marketing, lifecycle, or growth marketing, including direct ownership of positioning, messaging, and go-to-market for a product or service.
  • A proven track record of turning customer or audience insight into positioning and messaging that measurably moved conversion, activation, or retention.
  • Strong qualitative and quantitative research skills — audience research, segmentation, and message testing — and the ability to synthesize them into a clear narrative.
  • Excellent writing and storytelling; you can make complex things simple and write for real people, not just buyers.
  • Experience partnering closely with product and design to shape a roadmap and launch new features or experiences.
  • Comfort with data and measurement — funnel metrics, A/B testing, and cohort and retention thinking — and fluency partnering with analytics.
  • Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes.
  • A systems mindset — you improve outcomes with better research, messaging, and repeatable workflows, not just more output.
  • Deep alignment with Pair Team’s mission and a commitment to advancing equitable care for underserved communities.

Benefits

  • Competitive salary: $180,000 - $200,000
  • Equity compensation package
  • Flexible vacation policy – take the time you need to recharge
  • Comprehensive medical, dental, and vision coverage
  • 401(k)
  • 100% company-sponsored short and long-term disability and life insurance
  • Subsidized backup childcare and caregiver supports through Wellthy
  • Work entirely from the comfort of your own home
  • Monthly $100 work from home expense stipend
  • We provide the equipment needed for the role
  • Opportunity for rapid career progression with plenty of room for personal growth!

Related Categories

Related Job Pages

More Chief Marketing Officer Jobs

OPSWAT logo

Director of Marketing – Demand Generation

OPSWAT

Protecting the world's critical infrastructure

Full TimeRemoteTeam 501-1,000Since 2002H1B Sponsor

• OPSWAT is hiring a Director of Marketing to own demand generation for a defined set of MetaDefender® platform solutions: Peripheral Media Protection, Data Diodes & Secure Gateways, and OT & Cyber Physical Systems. • This is a pipeline-accountable role. You’ll build and run integrated campaigns that produce qualified leads, progress opportunities through the funnel, and contribute measurable revenue attribution across both demand creation and demand capture programs. • You’ll work closely with digital, product marketing, field, and sales to keep campaigns aligned to buyer motion. • Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology. • Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced revenue targets. • Build programs that generate net-new interest from buyers who aren’t actively in-market yet. This includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline. • Build nurture tracks and retargeting sequences tied to buyer stage and solution fit. Campaigns must move prospects through the funnel, not just generate impressions. • Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment. • Work closely with Marketing Operations on reporting and attribution and use those insights to drive continuous improvement across programs. • Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision. • Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning.

United States
Macmillan logo

Associate Director – Marketing

Macmillan

We are a leading publishing company and home to some of the world's most cherished authors and creators.

Full TimeRemoteTeam 1,001-5,000H1B No Sponsor

• Manage and mentor the marketing team responsible for MCPG’s middle-grade and graphic novel lists • Lead marketing strategy for these categories • Conceive, develop, and execute select key marketing campaigns • Collaborate closely with cross-functional teams • Work closely with the sales team to provide support • Communicate detailed campaign updates to executive leadership • Present campaigns and team strategies formally in key meetings • Oversee and manage category marketing budgets

New York
$95K - $110K / year
Full TimeRemoteTeam 51-200Since 2001

• Build, mentor, and manage a growing Technical PMM team • Define the structure, workflows, and rituals for the PMM function • Serve as the senior voice of the market internally • Develop crisp, differentiated messaging for cybersecurity products • Localize messaging effectively across buyer personas • Work with Product Management to drive end-to-end execution of product and feature launches • Build and maintain battlecards, demo narratives, sales decks, and playbooks • Collaborate closely with Sales and Solution Engineering to gather field feedback • Write or oversee high-impact blogs, whitepapers, solution briefs, and webinars • Collaborate on and help evolve Vega's GTM strategy • Drive competitive intelligence efforts

New York
Full TimeRemoteTeam 11-50Since 2000

• Own marketing strategy and execution across our multi-product portfolio • Assess and build the team: Set the standard, stand up a marketing org that performs • Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand • Grow inbound and convert more of it, and own the budget with a clear return on every channel • Unify the brand into one platform story: one company, many products, one category • Build the movement: turn our category direction into the community, content, and events the market follows

North Carolina