Protecting the world's critical infrastructure
Director of Marketing – Demand Generation
Location
United States
Posted
1 day ago
Salary
0
Seniority
Lead
Job Description
Director of Marketing – Demand Generation
OPSWAT
• OPSWAT is hiring a Director of Marketing to own demand generation for a defined set of MetaDefender® platform solutions: Peripheral Media Protection, Data Diodes & Secure Gateways, and OT & Cyber Physical Systems. • This is a pipeline-accountable role. You’ll build and run integrated campaigns that produce qualified leads, progress opportunities through the funnel, and contribute measurable revenue attribution across both demand creation and demand capture programs. • You’ll work closely with digital, product marketing, field, and sales to keep campaigns aligned to buyer motion. • Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology. • Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced revenue targets. • Build programs that generate net-new interest from buyers who aren’t actively in-market yet. This includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline. • Build nurture tracks and retargeting sequences tied to buyer stage and solution fit. Campaigns must move prospects through the funnel, not just generate impressions. • Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment. • Work closely with Marketing Operations on reporting and attribution and use those insights to drive continuous improvement across programs. • Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision. • Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning.
Job Requirements
- 10+ years of B2B demand generation experience, ideally in cybersecurity or adjacent technology sectors
- Proven track record across both demand creation and demand capture. You’ve built pipeline from cold, not just harvested in-market intent
- Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT security environments
- Comfortable working with campaign and pipeline data to draw insights and optimize programs. You don’t need to build the dashboards, but you need to know what the numbers mean
- HubSpot and CRM fluency required; familiarity with 6sense or similar ABM platforms preferred
- Cybersecurity industry experience is a strong plus
Benefits
- Direct ownership of GTM demand programs for high-priority OPSWAT solution areas
- Full access to a modern, AI-forward tech stack and the autonomy to run experiments
- Executive visibility into pipeline performance and campaign impact
- The chance to do demand gen that matters. OPSWAT’s customers protect critical infrastructure that the world depends on
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