• Own the brand function from the ground up • Define Practice Better's unique brand positioning voice, and identity framework • Lead messaging architecture ensuring precision and consistency • Conduct ongoing competitive brand audits • Lead content planning and strategy • Build and manage a year-round content calendar • Design and run brand programs that are measurable and scalable • Develop programs that turn customers into brand advocates • Deliver on-brand events, webinars, and joint campaigns • Build relationships with relevant journalists and platforms • Propose brand KPIs and own the measurement framework

• KnowFully Learning Group is seeking an experienced Brand Growth Manager to lead digital marketing, brand storytelling, and customer lifecycle strategies across two of our healthcare education brands: AFPA and ChiroCredit. • This high-impact role combines certification go-to-market strategy for AFPA with continuing education engagement and renewal strategy for ChiroCredit. • Working closely with the VP of Marketing, the Brand Growth Manager will develop and execute integrated marketing initiatives that drive audience growth, product adoption, customer retention, and revenue across aspiring fitness and nutrition professionals, certified AFPA alumni, and licensed chiropractors. • Own growth planning and commercial performance for AFPA and ChiroCredit. • Develop and execute quarterly and monthly marketing plans aligned with each brand's strategic objectives, including certification enrollments, CE subscription growth, and license renewals. • Translate brand positioning into channel-specific marketing strategies across customer acquisition, engagement, conversion, and retention. • Conduct market, competitive, and customer research to identify new growth opportunities within the fitness, wellness, and chiropractic education markets. • Manage omnichannel marketing campaigns across paid search, paid social, SEO, retargeting, email marketing, and other digital channels. • Lead HubSpot email marketing strategy, including audience segmentation, lifecycle campaigns, nurture sequences, and automated workflows. • Execute, monitor, and optimize PPC campaigns across Google Ads, Microsoft Advertising, and Meta platforms. • Collaborate with internal teams and agency partners to ensure timely execution of campaigns and initiatives. • Oversee marketing performance of the AFPA and ChiroCredit WordPress websites. • Develop and optimize landing pages to improve user experience, SEO rankings, and conversion performance. • Continuously evaluate and improve customer journeys for certification programs, continuing education subscriptions, and course purchases. • Partner with Product, Education, and Content teams to develop go-to-market strategies for new certifications, continuing education programs, and educational content. • Collaborate on blogs, webinars, email campaigns, promotional assets, and other content tailored to each audience. • Ensure ChiroCredit marketing materials align with CMS- and Medicare-adjacent regulatory guidance for clinical education topics. • Ensure AFPA marketing aligns with applicable accreditation standards and avoids unsupported clinical or outcome-based claims. • Partner with subject matter experts and internal stakeholders to maintain accurate, compliant, and on-brand messaging. • Manage marketing budgets and external agency/vendor relationships. • Utilize GA4, HubSpot, Looker Studio, and other reporting tools to measure campaign effectiveness and identify optimization opportunities. • Monitor industry trends, marketing technology, and customer behaviors to continually improve performance.

Role Description We are seeking a talented and driven German-speaking Team Manager to lead a team of Consumer Support Specialists supporting a multinational consumer goods company in the Laundry Homecare and Beauty Care sectors. In this role, you will be responsible for guiding your team to meet and exceed client and company objectives, while driving performance, engagement, and continuous improvement. You will coach, motivate, and develop your team, ensuring they have the tools, skills, and knowledge needed to succeed. Consumer Support Specialists handle complex cases across multiple channels using AI-supported tools and standardized procedures. You will ensure all interactions meet the highest standards of quality, compliance, and consumer experience. As a Team Manager in this project, your daily responsibilities will include: - Manage and monitor team performance, including KPIs, attendance, absenteeism, and attrition - Conduct regular performance reviews, 1:1 meetings, and coaching sessions - Drive performance improvement through feedback, development plans, and structured support - Foster a culture of engagement, collaboration, and accountability - Ensure consistent achievement of quality, productivity, and consumer satisfaction targets - Collaborate with Operations, Quality, Training, and Workforce Management teams - Monitor consumer interactions and ensure compliance with standards and procedures - Support employee development and recognition initiatives - Communicate operational or client issues to relevant stakeholders - Drive continuous improvement in consumer experience and service delivery - Ensure adherence to Global Operating Standards, compliance, and company policies - 2nd level support (including escalation case handling) - Main counterpart for communication with client Qualifications - Native or proficient German (C1/C2) – written and spoken - Fluent English (C1/C2) – written and spoken - Minimum 9 months’ experience in a BPO or contact center environment - Experience in team leadership or supervisory roles is an advantage - Must hold EU citizenship or valid work permit for Greece - Be a local candidate living in Greece (work from home role) Requirements - Strong leadership and people management skills - Excellent communication and coaching ability - Strong analytical and performance-driven mindset - Ability to work in a structured and organized way - Consumer-focused with a strong service orientation - Adaptable and comfortable working in fast-paced environments - High level of professionalism and accountability - Collaborative and positive team player - Interest in Artificial Intelligence (AI) is a plus Benefits - Very competitive wages and stability - Fully paid training - Permanent contract - Private healthcare - Continuous learning/development opportunities - Competitive career opportunities - A safe, friendly, diverse, supporting and technological company - International and multicultural environment (celebrations, initiatives to develop your skills and events to increase the team spirit) - EverBetter wellness program (Fitness room in our premises)

Role Description This is a remote position. If words are your superpower, this is your stage. As our Brand Content Strategist, you'll shape how businesses tell their stories—creating messaging that resonates, builds trust, and drives action. From defining a brand's voice to developing compelling campaigns across digital channels, you'll transform ideas into content that people remember. Every project brings a new audience, a new challenge, and another opportunity to help brands communicate with clarity, confidence, and purpose. Key Responsibilities: - Develop and maintain consistent brand messaging, voice, and tone guidelines. - Write content for websites, blogs, newsletters, email campaigns, and social media. - Create messaging frameworks and brand messaging matrices. - Collaborate with marketing, design, and client service teams to deliver integrated campaigns. - Manage multiple client projects and meet established deadlines. - Communicate project progress, risks, and recommendations proactively. - Produce high-quality, on-brand content across multiple marketing channels. - Support marketing initiatives for a diverse portfolio of clients. Qualifications - Minimum 5 years of experience in content writing or copywriting. - Experience developing brand messaging, voice, and tone. - Strong portfolio showcasing website copy, email marketing, blogs, and social media content. - Experience working across multiple brands or clients. - Proficiency with Google Workspace, Asana, Slack, and CRM platforms. - Excellent written communication, editing, and proofreading skills. - Strong project management and organizational skills. - Ability to manage multiple priorities in a collaborative environment. - Experience with the EOS Model™. Requirements - Experience creating scalable messaging frameworks for growing businesses. - Ability to understand different industries quickly and adapt writing style accordingly. - Strong collaboration skills with cross-functional marketing and creative teams. - Proactive approach to problem-solving and continuous process improvement. Benefits - Permanent Work-from-home setup. - Company-provided equipment. - Secondary Wi-Fi Modem. - 21 Leave Credits Annually - Leave benefits begin on Day 1. - 100% conversion of UNUSED leave credits. - HMO on Day 1. - 13th Month Pay. - Monthly Gift Voucher. - Milestone Tokens (Birthday/Anniversary/Christmas). - A Life Beyond the Screen #WorkLifeBalance. - Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.