Title: Senior Associate Brand Manager, Content & Connections - Kotex® Location: Chicago Commercial Center Full time job requisition id 886167 Job Description: You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. Are you ready to help shape the future of one of the world’s most iconic brands? As a Senior Associate Brand Manager, Content & Connections - Kotex® you’ll be at the forefront of driving brand growth and consumer connection. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership. Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you’ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity. In this highly collaborative role, you’ll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Kotex® brand to life across every touchpoint. In this role, you will: Lead with vision in communications - Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout. - Data & Measurement Lead: Partner with Integrated Media Lead to build a data-driven culture across audience strategy, measurement, and reporting. - Shopper & Retail Marketing: Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans. - Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization. - Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution, and performance. - Display Media (OLA): Define strategy and lead execution and performance across display. - PDPs & Brand Stores: Co-lead strategy and execution with Brand Discovery team for PdP and Brand Store, ensuring best-in-class execution and performance. - Budget Management: Owner of Advertising & Consumer Promotions budget and mixer. - Pod Integration: Collaborate cross-functionally to drive more integrated national and retail media plans. - Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards. Responsible for feedback and guidance on creative assets to ensure brand consistency. About Us Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: - Bachelor’s Degree in Marketing/Business related field; MBA preferred. - 5+ years previous business experience; brand management or digital marketing preferred. - Familiarity with brand development planning, innovation, and creative ideation processes. - Experience developing digital marketing strategy and activation plans to deliver effective personalization. - Strong analytical knowledge with ability to analyze results and drive actionable insights. - Ability to influence and deliver compelling communication. - Demonstrated positive energy to effectively represent brand internally and externally. - Must be self-driven, not deadline driven. - Experience working with cross-functional groups (e.g finance, sales, operations, planning). Total Benefits Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com. Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare. To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website. And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role. #LI-Hybrid Salary Range: 140,320 – 173,360 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only. Primary Location Chicago Commercial Center Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time

Role Description The Marketing Manager, Audience Insights & Brand is responsible for ensuring Farber's marketing is informed by a deep understanding of its audiences and executed in accordance with the organization's brand standards. Reporting to the Senior Manager, Integrated Marketing, this role leads Farber's audience insights practice, translating customer, market, behavioural, competitive, and campaign learnings into actionable recommendations that improve marketing effectiveness. The role also maintains the organization's brand governance framework, ensuring marketing and communications consistently reflect Farber's brand positioning, messaging, and standards. This role owns Farber's brand governance, ensuring the consistent application of the organization's positioning, messaging, tone of voice, and visual identity across all marketing channels and customer touchpoints. Working closely with Integrated Marketing, Client Marketing, Content, Creative, CX, Analytics, and external partners, this role equips teams with the audience insights, messaging frameworks, and brand standards needed to deliver evidence-based, customer-centred marketing across the full customer lifecycle. Key Responsibilities - Own Farber's annual audience insights and marketing learning agenda, aligning research priorities to business and marketing objectives. - Design and manage qualitative and quantitative research initiatives in partnership with internal stakeholders and external research partners. - Synthesize customer research, behavioural insights, CX data, campaign performance, market trends, and competitive intelligence into actionable recommendations. - Identify emerging customer needs, motivations, barriers, decision drivers, and behavioural trends that inform marketing, brand, and customer experience strategies. - Lead and contribute to message, concept, creative, and campaign testing effectiveness. - Monitor competitor positioning, messaging, marketing activity, and audience trends to identify opportunities, threats, and areas of differentiation. - Translate research findings into clear, practical recommendations for marketing and business leaders. - Develop and maintain audience personas, segmentation frameworks, and customer journey insights to support planning and execution across Marketing. - Establish and maintain a centralized audience insights repository, ensuring research and learnings are accessible and consistently applied across the organization. - Champion evidence-based decision making by embedding audience insights into planning, campaign development, content strategy, and measurement. - Develop and maintain audience segmentation, personas, customer readiness stages, and behavioural frameworks that guide marketing decisions. - Identify key audience opportunities and recommend strategies to improve acquisition, engagement, and conversion. - Develop messaging recommendations based on audience needs, motivations, and behaviours. - Continuously refine audience frameworks based on new research, campaign learnings, and business priorities. - Implement and uphold Farber's established brand positioning, messaging framework, tone of voice, and visual identity across marketing and customer communications. - Maintain and evolve brand guidelines, messaging frameworks, governance processes, and supporting documentation. - Develop practical tools, templates, and resources that enable consistent application of the Farber brand. - Review marketing campaigns, content, and customer communications to ensure alignment with established brand standards. - Partner with Content, Creative, Integrated Marketing, and Client Marketing to ensure consistent brand execution across all customer touchpoints. - Identify opportunities to strengthen brand consistency and effectiveness based on audience insights, customer feedback, and marketing performance. - Deliver brand education, guidance, and enablement to marketing teams and other key stakeholders. - Provide guidance and support to teams developing customer-facing communications to ensure alignment with established brand standards. - Translate audience insights into actionable recommendations for campaign strategy, messaging, creative development, and customer experience. - Support Integrated Marketing in the development of insight-led campaign briefs and communications strategies. - Partner with Client Marketing, Content, Creative, and CX to ensure audience insights are reflected across customer journeys and lifecycle programs. - Provide strategic guidance on messaging priorities, audience targeting, and communication opportunities. - Champion evidence-based decision making across the marketing organization. - Translate audience insights into actionable recommendations that inform integrated marketing plans, campaign strategy, messaging, creative development, and customer experience. - Partner with the Integrated Marketing team to develop insight-led campaign briefs, communications strategies, and audience recommendations. - Collaborate with Client Marketing, Content, Creative, CX, and Analytics to ensure audience insights are embedded across marketing initiatives and customer journeys. - Provide strategic guidance on audience segmentation, messaging priorities, targeting, and communication opportunities during campaign planning and development. - Champion evidence-based decision making by integrating audience insights into marketing planning, execution, optimization, and measurement. Qualifications - 5 or more years of experience designing, managing, and applying qualitative and quantitative research to inform marketing and business decisions. - Experience supporting or managing brand governance, including the application of brand positioning, messaging frameworks, tone of voice, visual identity, and brand guidelines. - Strong understanding of audience segmentation, personas, customer journeys, behavioural science, and insight development. - Proven ability to synthesize research, customer insights, and market intelligence into clear, actionable recommendations for diverse stakeholders. - Strong facilitation, presentation, and stakeholder management skills, with the ability to influence cross-functional teams and build alignment around evidence-based recommendations. - Experience leading research initiatives involving internal stakeholders and external research partners. - Excellent analytical, critical thinking, and communication skills, with the ability to simplify complex information and present it effectively to both technical and non-technical audiences. Requirements - Position: Marketing Manager, Audience Insights & Brand - Location: Remote/Ontario - Industry: Financial Services - Department: Marketing - Employment Type: Permanent/Fulltime - Salary: $90,000-$105,000 + Bonus Benefits - Remote work model - Vacation and wellness days - Extended health and dental coverage, plus virtual doctor services - Employee Assistance Program and mental health resources - Company-matching retirement savings plan - Financial support for professional development - Annual company events - Exclusive access to perks and discounts Company Description Farber is one of Canada's oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has over 300 employees working across the country and has helped well over 200,000+ Canadians with their debt. At Farber, helping people is at the heart of everything we do-and that commitment extends to our employees, clients, and partners alike. We're dedicated to building an inclusive, diverse, and equitable workplace where everyone feels valued, respected, and supported from day one. Our culture is grounded in recognition, growth, and connection. We celebrate our people through meaningful awards and recognition programs, invest in their development through training/learning academies, education reimbursement, and foster an environment of respect that is felt across the organization. Farber encourages applications from all qualified candidates who represent the diversity of Canada. If you require any accommodations throughout the recruitment process-including alternate interview formats, accessible materials, or any other accommodations-we encourage you to contact us at careers@farbergroup.com.

Title: Brand Engagement Manager Location: Detroit, MI Department: Consulting & Advisory Job Description: SUMMARY The Brand Engagement Manager is responsible for managing daily client interactions and supporting the successful execution of client engagements. This role embodies Hart's human-first, client-centric philosophy by building strong relationships, facilitating collaboration across agency teams, and ensuring exceptional client experiences. Working closely with Brand Engagement Directors, Senior Brand Engagement Managers, Project Management, and cross-functional teams, the Brand Engagement Manager coordinates project execution, contributes to strategic account planning, monitors account performance, and helps drive client satisfaction and retention. Through proactive communication and thoughtful problem-solving, this role helps create the conditions for long-term client success and brand advocacy. RESPONSIBILITIES Serve as the primary day-to-day contact for assigned client accounts, building strong relationships through proactive communication, responsiveness, and exceptional service. Manage daily client interactions and ensure client needs, questions, and requests are addressed accurately and efficiently. Partner with Brand Engagement Directors and Senior Brand Engagement Managers to support account growth strategies and client objectives. Collaborate with Project Management and cross-functional teams to ensure project deliverables are completed on time, within scope, and aligned with client expectations. Coordinate internal teams and resources to facilitate seamless execution of client initiatives and integrated marketing programs. Contribute to the development and execution of Account Plans and Lift Action Plans by providing insights gathered through ongoing client interactions. Identify emerging client needs, opportunities, and potential risks, escalating recommendations to account leadership as appropriate. Monitor account performance and business results, identifying trends and opportunities for improvement. Manage and maintain EOS Scorecards for assigned accounts, ensuring accurate reporting and accountability against established performance metrics. Prepare account performance updates and recommendations for Brand Engagement Directors and Senior Brand Engagement Managers. Collaborate with Project Management to monitor project budgets, track financial performance, and report on account health. Contribute to the development, monitoring, and updating of client AGI forecasts by providing account activity, project, and revenue insights. Develop and support client retention and satisfaction initiatives that strengthen relationships and encourage long-term partnership growth. Participate in client meetings, strategic planning sessions, and internal agency reviews. Support issue resolution efforts by coordinating resources and facilitating communication during client challenges or escalations. Champion collaboration across agency teams and reinforce Hart's commitment to acting as one cohesive unit. QUALIFICATIONS Bachelor's degree in Marketing, Communications, Business, Advertising, Public Relations, or a related field preferred. 3+ years of experience in account management, client services, marketing, consulting, project management, or related disciplines. Experience managing client relationships and coordinating cross-functional projects. Strong understanding of integrated marketing, brand strategy, and client service principles. Familiarity with project budgeting, financial reporting, forecasting, and account performance metrics. Strong organizational and time management skills with the ability to manage multiple priorities simultaneously. Excellent written, verbal, and presentation communication skills. Strong analytical thinking and problem-solving abilities. Proficiency with Microsoft Office applications, project management platforms, and business management tools. PERSONAL SKILLS AND CHARACTER TRAITS · You enjoy the creative atmosphere and energy a modern agency provides. · You have very strong interpersonal skills and top-notch verbal and written communication skills. · You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes. · You are deeply fluent in digital, eager to learn, and want to grow rapidly in our organization. · You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds. · You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch. · You can work fast and independently with great precision and accuracy. WHAT WE OFFER An exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values: We are Champions for Others. We are Human-First. We Act as One. We incite New Growth. We invite Exploration. · A fruitful salary and benefits package. · Perks such as paid parental leave, summer flex Fridays and volunteer time off. · A hybrid work environment. · Generous amount of paid time off annually + paid holidays. · Flexible spending accounts for health and dependent care. · Health Savings Account option with employer match. · Paid short-term and long-term disability coverage. · Daily snacks, beverages, and full access to our on-site tavern and lounge. · An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose. We employ great people from an ever-widening variety of backgrounds – not just because it’s the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Meet us on @_hartinc and hartinc.com/careers to learn more. Hart is an equal opportunities employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.

• Define, develop and evolve the brand strategy, positioning and visual identity framework • Ensure brand consistency across all customer-facing touchpoints and communications • Brief, manage and collaborate with creative agencies, designers and content producers • Plan and oversee brand campaigns across digital, print and experiential channels • Monitor brand health metrics, consumer sentiment and competitor brand positioning • Lead brand guidelines documentation, training and governance across the business