Practice EHR logo
Practice EHR

The ONE that simplifies healthcare.

Senior Brand Marketing Manager

Brand ManagerBrand ManagerFull TimeRemoteSeniorTeam 51-200Since 2014H1B No SponsorCompany SiteLinkedIn

Location

Canada

Posted

4 days ago

Salary

$125K - $135K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Senior Brand Marketing Manager

Practice EHR

• Own the brand function from the ground up • Define Practice Better's unique brand positioning voice, and identity framework • Lead messaging architecture ensuring precision and consistency • Conduct ongoing competitive brand audits • Lead content planning and strategy • Build and manage a year-round content calendar • Design and run brand programs that are measurable and scalable • Develop programs that turn customers into brand advocates • Deliver on-brand events, webinars, and joint campaigns • Build relationships with relevant journalists and platforms • Propose brand KPIs and own the measurement framework

Job Requirements

  • 6–10 years of brand and content marketing experience
  • Proven track record at a SaaS company in the $25M–$100M ARR range
  • Experience in health, wellness, or health-adjacent tech is a strong plus
  • Built brand positioning and content strategy from near-scratch
  • Ran PR and earned media without an agency

Benefits

  • Health, dental, and vision coverage from day 1
  • RRSP matching
  • Generous paid parental leave
  • Annual learning stipends
  • Unlimited vacation
  • $750 annual Health & Wellness Allowance
  • $1,000 annual Learning & Development Allowance
  • $500 annual Home Office Allowance
  • Personalized support for family-building and fertility journeys
  • Confidential, digital mental health support from licensed professionals
  • Company-wide holiday closure in December

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