• You'll own the campaign engine that turns marketing activity into pipeline • Plan and execute integrated campaigns: webinars, virtual events, guides, and thought leadership • Monitor and optimize funnel conversion at every stage • Partner with domain experts to operationalize thought leadership initiatives • Build and manage campaigns in HubSpot: landing pages, forms, workflows, segmentation, and automation • Map and optimize customer journeys from awareness to opportunity • Own a centralized marketing calendar that keeps initiatives aligned • Report on engagement, conversion, influenced pipeline, and revenue, and present insights and recommendations to leadership

• Own and execute the Japan field marketing plan across the full GTM funnel: from PR and brand-building activities through to pipeline creation, acceleration, and late-stage deal support. • Design and deliver integrated marketing campaigns in partnership with the APJ Demand Creation HUB, spanning email, social, paid media, content syndication, digital advertising, and paid advertorial channels. • Lead executive engagement programs in Japan, including executive roundtables, CxO-level events, and account-based relationship marketing initiatives that reflect the trust-based nature of Japanese enterprise buying. • Develop and execute partner marketing programs in collaboration with key Japan channel and alliance partners, driving joint pipeline and co-selling opportunities. • Oversee PR and communications activities in Japan, working with regional PR resources to build Twilio's brand credibility and thought leadership in the market. • Plan and deliver a portfolio of demand generation programs including physical and digital events, webinars, outbound prospecting campaigns, account-based marketing (ABM) programs, and content-led nurture programs. • Leverage intent data and signal-based marketing tools (e.g. 6sense etc.) to prioritize target accounts, time campaigns effectively, and ensure marketing investment is focused on in-market buyers. • Work closely with the Japan SDR team to ensure strong lead handoff, campaign follow-up alignment, and ongoing feedback loops that improve lead quality and conversion rates. • Partner with Account Executives to support late-stage pipeline acceleration: including targeted account-level programs, bespoke content, and customer reference activities that support deal progression through to close. • Localise and adapt global and regional campaign assets, messaging, and content (with agency support) for the Japanese market, ensuring cultural and linguistic relevance across all touchpoints. • Use AI-powered marketing tools to enhance productivity and campaign effectiveness: including AI-assisted content creation, campaign performance analysis, audience segmentation, and personalization at scale. • Analyze campaign, program, and tactic performance using CRM and BI tools, maintaining a regular reporting and communications cadence with key stakeholders on Japan field marketing results, learnings, and optimization actions. • Prioritize market and segment needs using data, identifying what is working and what is not in current demand creation plans, and adjusting strategy and investment accordingly. • Collaborate with Marketing Operations to manage and optimize marketing automation workflows, ensure accurate data capture, and maintain lead routing integrity within Marketo and Salesforce. • Identify opportunities to improve marketing effectiveness through better targeting, improved processes, and smarter use of technology and automation. • Serve as the primary marketing business partner to the Japan sales organization: gathering field intelligence, communicating back to corporate and regional marketing, and ensuring the GTM plan reflects what the market needs. • Work cross-functionally with the APJ Demand Creation HUB, regional product marketing, and regional PR teams to ensure Japan is represented in regional and global program planning and roadmaps. • Manage third-party vendors, creative agencies, event production partners, and media partners to deliver programs on time, on budget, and on brand. • Contribute to web localization and technical marketing system input, always representing Japan customer and developer needs within the broader APJ marketing infrastructure.

• Managing and delivering one or more processes, solutions, and/or projects with a focus on quality and effective risk management. • Driving continuous process improvement and identifying innovative solutions. • Managing professional employees or supervising others to deliver complex technical initiatives. • Developing solutions to complex problems and recommending changes to policies. • Leading engagement economics and implementing resource plan and budget. • Collaborating with senior client stakeholders to assess marketing strategies and identify opportunities for improvement. • Advising clients on campaign optimization and leveraging data-driven insights. • Supporting the implementation of marketing technology platforms and tools. • Developing robust marketing data strategies and measurement frameworks. • Building and maintaining strong client relationships and leading cross-functional teams.

• Conducting real-time conversational listening and signal detection across platforms like LinkedIn, Reddit, and YouTube to track cloud, AI, and cybersecurity narratives. • Monitoring and analyzing competitor message shifts to keep Akamai ahead of market trends. • Owning executive-ready measurement storytelling, delivering monthly readouts and quarterly POVs on content that earns audience trust and consideration. • Delivering actionable, data-driven recommendations to the social team regarding editorial direction, video formats, and executive voice activation on a weekly basis.