Twilio is a Platform-as-a-Service (PaaS) company established in 2007. In support of a flexible workplace, Twilio has previously posted freelance, flexible sched
Field Marketing Manager
Location
Japan
Posted
4 days ago
Salary
0
Seniority
Lead
Job Description
Field Marketing Manager
Twilio
• Own and execute the Japan field marketing plan across the full GTM funnel: from PR and brand-building activities through to pipeline creation, acceleration, and late-stage deal support. • Design and deliver integrated marketing campaigns in partnership with the APJ Demand Creation HUB, spanning email, social, paid media, content syndication, digital advertising, and paid advertorial channels. • Lead executive engagement programs in Japan, including executive roundtables, CxO-level events, and account-based relationship marketing initiatives that reflect the trust-based nature of Japanese enterprise buying. • Develop and execute partner marketing programs in collaboration with key Japan channel and alliance partners, driving joint pipeline and co-selling opportunities. • Oversee PR and communications activities in Japan, working with regional PR resources to build Twilio's brand credibility and thought leadership in the market. • Plan and deliver a portfolio of demand generation programs including physical and digital events, webinars, outbound prospecting campaigns, account-based marketing (ABM) programs, and content-led nurture programs. • Leverage intent data and signal-based marketing tools (e.g. 6sense etc.) to prioritize target accounts, time campaigns effectively, and ensure marketing investment is focused on in-market buyers. • Work closely with the Japan SDR team to ensure strong lead handoff, campaign follow-up alignment, and ongoing feedback loops that improve lead quality and conversion rates. • Partner with Account Executives to support late-stage pipeline acceleration: including targeted account-level programs, bespoke content, and customer reference activities that support deal progression through to close. • Localise and adapt global and regional campaign assets, messaging, and content (with agency support) for the Japanese market, ensuring cultural and linguistic relevance across all touchpoints. • Use AI-powered marketing tools to enhance productivity and campaign effectiveness: including AI-assisted content creation, campaign performance analysis, audience segmentation, and personalization at scale. • Analyze campaign, program, and tactic performance using CRM and BI tools, maintaining a regular reporting and communications cadence with key stakeholders on Japan field marketing results, learnings, and optimization actions. • Prioritize market and segment needs using data, identifying what is working and what is not in current demand creation plans, and adjusting strategy and investment accordingly. • Collaborate with Marketing Operations to manage and optimize marketing automation workflows, ensure accurate data capture, and maintain lead routing integrity within Marketo and Salesforce. • Identify opportunities to improve marketing effectiveness through better targeting, improved processes, and smarter use of technology and automation. • Serve as the primary marketing business partner to the Japan sales organization: gathering field intelligence, communicating back to corporate and regional marketing, and ensuring the GTM plan reflects what the market needs. • Work cross-functionally with the APJ Demand Creation HUB, regional product marketing, and regional PR teams to ensure Japan is represented in regional and global program planning and roadmaps. • Manage third-party vendors, creative agencies, event production partners, and media partners to deliver programs on time, on budget, and on brand. • Contribute to web localization and technical marketing system input, always representing Japan customer and developer needs within the broader APJ marketing infrastructure.
Job Requirements
- At least 7-10 years of experience in B2B field marketing, demand generation, or integrated marketing communications, with a demonstrable track record of executing programs in the Japanese market.
- Proven success designing, executing, and optimising brand-to-revenue GTM programs: spanning PR and brand, demand generation, ABM, pipeline acceleration, and partner marketing.
- Strong commercial acumen with the ability to connect marketing activity directly to pipeline and revenue outcomes, and to articulate that connection clearly to sales stakeholders.
- Experience working closely with a sales organisation and/or SDR/BDR teams to align marketing activities to revenue goals and support late-stage pipeline progression.
- Experience planning and delivering in-person and virtual events in Japan, including managing agencies, venues, logistics, and post-event lead management.
- Hands-on experience with account-based marketing programs targeting enterprise or mid-market accounts.
- Proficiency with marketing automation tools (Marketo) and CRM tools (Salesforce).
- Experience with Business Intelligence tools such as Tableau or Looker for campaign performance analysis and reporting.
- Comfortable leveraging AI-powered tools to enhance marketing productivity, including AI-assisted content creation, campaign optimisation, audience targeting, and performance analysis.
- Familiarity with intent data and signal-based marketing platforms (e.g. 6sense, Bombora) to support account prioritisation and demand timing.
- Excellent relationship-building and collaboration skills, with the ability to work cross-functionally across sales, marketing, and partner organisations in a matrixed, decentralised environment.
- Business level Full professional fluency in both English and full fluency in Japanese — written and verbal.
- Deep cultural fluency in Japanese business practices, including an understanding of enterprise relationship-building dynamics and consensus-based decision-making processes.
- Willingness to travel up to 30% within Japan and occasionally across the APJ region.
Benefits
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
- Much more
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Marketing Transformation Manager
EYBuilding a #BetterWorkingWorld by providing trust through assurance and helping organizations grow, transform & operate.
• Managing and delivering one or more processes, solutions, and/or projects with a focus on quality and effective risk management. • Driving continuous process improvement and identifying innovative solutions. • Managing professional employees or supervising others to deliver complex technical initiatives. • Developing solutions to complex problems and recommending changes to policies. • Leading engagement economics and implementing resource plan and budget. • Collaborating with senior client stakeholders to assess marketing strategies and identify opportunities for improvement. • Advising clients on campaign optimization and leveraging data-driven insights. • Supporting the implementation of marketing technology platforms and tools. • Developing robust marketing data strategies and measurement frameworks. • Building and maintaining strong client relationships and leading cross-functional teams.
• Conducting real-time conversational listening and signal detection across platforms like LinkedIn, Reddit, and YouTube to track cloud, AI, and cybersecurity narratives. • Monitoring and analyzing competitor message shifts to keep Akamai ahead of market trends. • Owning executive-ready measurement storytelling, delivering monthly readouts and quarterly POVs on content that earns audience trust and consideration. • Delivering actionable, data-driven recommendations to the social team regarding editorial direction, video formats, and executive voice activation on a weekly basis.
Marketing & Proposal Coordinator Location: Woburn, Massachusetts (Greater Boston Area) Employment Type: Full-Time Work Arrangement: Hybrid (Primarily Remote with Occasional On-Site Work) Salary Range: $75,000 – $85,000 per year Job Description: Are you driven to grow, lead, and make a meaningful impact? At Apex, we’re building more than a consulting and engineering firm—we’re creating a place where your career accelerates, your contributions matter, and your potential is fully realized. We believe your growth is our growth, which is why we invest in your development at every stage of your career. Here, you’ll work on projects that shape communities, protect the environment, and create lasting impact, all while being empowered with the autonomy and flexibility to do your best work. Fueled by high quality delivery, exceptional client retention, and strategic acquisitions, Apex Companies continues to rank among the fastest-growing firms in the AEC industry, recently recognized by the Zweig Group for our industry-leading growth. Our success is grounded in strong leadership, a collaborative culture, and a shared commitment to delivering exceptional outcomes. As we continue to grow, we’re focused on building a team of high-performing professionals who are ready to lead, collaborate, and push what’s possible. At Apex, you don’t just join a company, you help shape what comes next. We are currently seeking to add a full-time Marketing & Proposal Coordinator to our team. This position is hybrid. Most of the role can be performed remotely, with occasional in-person duties. Candidates located near the Greater Boston area who can travel to Woburn, Massachusetts, as needed, will be considered. Your Responsibilities as a Marketing & Proposal Coordinator : - Work alongside our Woburn-based Marketing Manager and Sr. Marketing Coordinator in pursuit of new work, with an emphasis on projects in the northeastern United States - Assist with the retrieval and tracking of requests for proposals/qualifications and help with go/no-go discussions - Support proposal plan preparation and drive proposal kick-off discussions - Contribute to compelling firm qualifications, proposals, and presentation materials in support of Apex’s business initiatives. Includes layout, writing, and coordination - Assist with the writing, cataloging, and updating of project materials, such as profiles, team resumes, and client references - Produce hard-copy proposal documents as needed, from the Woburn, Massachusetts office - Travel to client locations to deliver proposals, on occasion - Support special events and trade shows, on occasion - Perform tasks to ensure the quality of marketing materials, such as proofreading, aesthetics, and compliance reviews. - Update the client relationship management (CRM) system and related databases - Fulfill other marketing tasks as needed What we're looking for: - Degree, certification, or equivalent experience in communications, marketing, business, English, journalism, or a related field - Minimum of 3-5 years of experience as a marketer, preferably in the architecture, engineering, and construction (AEC) industry - Proficiency in Adobe InDesign and Microsoft Office - Proposal experience required - Excellent prioritization and time management skills - Strong organizational skills, attention to detail, and the ability to multitask in a fast-paced, deadline-driven environment - Excellent writing and copy editing capabilities - Strong communications skills and the ability to adapt to different communication styles - Highly motivated, willing to be part of our Apex team and enhance our marketing efforts - Ability to travel to the Apex office in Woburn, Massachusetts, for proposal production, and to client locations for proposal delivery - Ability to travel between offices for related tasks on occasion - Valid driver's license, safe driving history and reliable transportation - Sponsorship is not available for this position now or in the future Why you'll love working for us: - Company-subsidized medical and dental. - Company-paid life, short, and long-term disability. - 401k match, tuition assistance, and more. - Cross-training and the ability to work on a variety of projects. - Performance-based bonuses or other incentives. - Working with the best and brightest in the industry. - 2,000+ employee national firm with 70+ locations across the US. Annual Expected Pay Range: $75,000 - $85,000 per year Apex Job Title: Marketing Coordinator We believe in equality for all and celebrate the diversity and differences of our employees, customers, and communities. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Apex aims to make apexcos.com accessible to all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, please contact Talent@apexcos.com or (301) 417-0200. Likewise, feel free to reach out to us if you would like to view or discuss Apex policy related to equal employment opportunity or have any related concerns. EO/AA/VEV/Disabled Employer TO ALL RECRUITMENT AGENCIES: Apex Companies does not accept unsolicited agency resumes. Please do not forward resumes for any of our job postings to our career’s sites, or to any employees of Apex Companies or affiliates. Apex Companies is not responsible for any fees related to unsolicited resumes.
PPC / SEM Specialist
Coalition TechnologiesCoalition Technologies is a metrics-driven digital agency that offers a fun, thriving work environment with flexible work options and opportunities for growth and advancement. In t
Role Description Coalition Technologies is seeking a detail-oriented and analytical Remote PPC / SEM Specialist to support paid search, Google Ads, Bing Ads, Facebook Ads, keyword research, campaign setup, campaign optimization, reporting, and performance analysis for client accounts. This role is ideal for someone with experience managing PPC campaigns, working with large data sets, and using performance metrics to improve ROI. As a PPC / SEM Specialist, you will help create, analyze, and optimize paid advertising campaigns across multiple industries. You will work closely with the Google Ads Manager, SEO team, and other stakeholders to ensure paid search strategies align with each client's brand, budget, and marketing goals. Responsibilities - Conducting keyword research and writing ad copy - Structuring campaigns and ad groups and determining the best campaign settings - Working with large Google Ads data sets in Excel - Uploading data and ad content using Google Ads Editor - Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across various industries - Optimizing Google Ads and Bing Ads campaigns to drive highly targeted traffic to client websites and online stores - Helping ensure a strong return on investment for each client's marketing budget - Consulting regularly with the Google Ads Manager, SEO team, and other stakeholders to align PPC strategies with client goals - Monitoring campaign performance using reporting tools - Analyzing campaign metrics and data to provide recommendations for improving performance - Conducting A/B testing across ads and landing pages - Reviewing traffic in Google Ads - Working on Facebook Ads campaigns - Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and paid advertising best practices - Successfully completing Google Ads Certification if not already obtained Qualifications - Minimum of 6 months of experience managing SEM or PPC campaigns - Experience with Google Ads Editor and Bing Ads Editor - Experience using Google Keyword Planner or other keyword research tools - Knowledge of account KPI selection, measurement, and reporting - Ability to work with large Google Ads data sets in Excel, including VLOOKUP and VBA - Passion for marketing, advertising, and online content development - Strong research abilities and excellent analytical skills - Excellent time management skills and ability to meet strict deadlines - Ability to adapt to a diverse and multicultural remote work environment - Passion for building and growing in a startup-style environment - Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time - Reliable remote workstation, including a fast computer, microphone, speakers, reliable internet, and reliable power Preferred Skills - One or more years of professional Google Ads experience - Google Ads Certification - Bing Ads experience - Facebook paid advertising experience - High proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp - Experience with campaign reporting, performance analysis, and ROI optimization - Experience with A/B testing for ads and landing pages Benefits - 100% remote work with a company that has supported remote team members for more than a decade - Competitive profit-sharing bonus plan, with up to 50% of company profits paid to full-time employees each month - Competitive Paid Time Off plan that supports work-life balance - Subsidized gym memberships - Medical, dental, vision, and life insurance packages for eligible US-based team members - International Health Insurance Reimbursement Program for eligible international team members - Device upgrade and learning reimbursement programs - Career development plans with clearly defined goals and rewards - Additional job-specific incentives and bonuses Compensation For candidates located in California, New York, Washington, and Colorado, the starting base pay for this position ranges from $15 to $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. For candidates outside of California, New York, Washington, and Colorado, compensation may fall outside the listed range.




