Syndio builds expert-backed technology that helps companies measure, achieve, and sustain workplace equity.
Strategic Partner Marketing Manager
Location
United States
Posted
3 days ago
Salary
$146K - $172K / year
Seniority
Senior
Job Description
Strategic Partner Marketing Manager
Syndio
• Serve as the primary marketing liaison to strategic partners • Own the day-to-day marketing relationship with Syndio's strategic partner portfolio • Build trusted working relationships with counterpart marketing contacts at each partner organization • Represent Syndio marketing in partner planning calls, quarterly business reviews, and co-marketing syncs • Bring executive presence to senior-stakeholder settings — comfortable representing Syndio one-on-one with senior leaders at partner organizations, without needing Syndio leadership in the room • Coordinate across multiple external stakeholders when programs involve more than one partner organization at once • Understand each partner's program structure and stage — enrollment, certification/build status, GA — and calibrate marketing claims and asset readiness accordingly, so we never market a partnership ahead of where it actually stands • For partnerships that follow a full launch motion (marketplace listing, seller enablement, launch event, periodic refresh), lead that process end to end as a bounded project • Develop and manage a co-marketing hub that gives both Syndio and partner teams a single place for joint messaging, approved assets, and campaign materials • Ensure messaging across all partner-facing materials accurately reflects Syndio's product capabilities and current positioning • Establish a lightweight review and approval process with Product Marketing as final sign-off, so partner content stays current and on-brand as our product and positioning evolve • Own the creation of co-branded assets including one-pagers, solution briefs, landing pages, and sales enablement materials • Distill complex, joint value propositions into sharp, sales-ready soundbites (1–2 sentences) that land with partner reps who don't live inside Syndio's product positioning day-to-day • Partner with the content and communications team to develop joint thought leadership, blog content, and co-authored reports • Collaborate with revenue marketing on co-branded event support, including field event activation, sponsored sessions, and joint webinars • Work with Syndio's revenue marketing team and partner ops to identify joint customer overlap and design-partner opportunities, ensuring co-sell programs are supported with the right asset stack at each funnel stage • Coordinate joint GTM plays and outbound sequences that activate partner audiences • Track co-marketing program performance and report on contribution to pipeline and influenced revenue • Stay current on messaging, positioning, and product capabilities across the broader product marketing team • Audit existing partner materials on a regular cadence to identify and resolve accuracy gaps • Provide partners with timely updates when product positioning, packaging, or messaging changes.
Job Requirements
- 5+ years of experience in B2B marketing, with at least 2 years in a partner marketing, alliances marketing, or product marketing role — ideally including experience marketing alongside enterprise ISV/platform partners (e.g. Workday, SAP) and partners operating under consulting, sub-license, or referral models (e.g. Mercer, PwC)
- Demonstrated ability to manage complex, cross-functional relationships and work across organizational boundaries
- Strong written communication skills and an instinct for clear, accurate product messaging
- Executive presence — proven comfort operating credibly with senior stakeholders (VP+) at partner organizations and internally
- A sharp eye for visual and brand detail — able to evaluate co-branded creative against brand standards, not just write copy
- Experience creating co-branded content and managing partner-facing asset libraries
- Comfort operating with autonomy in a fast-paced environment where priorities shift and structure has to be built, not inherited
- Familiarity with HubSpot or similar CRM/marketing automation platforms
- Experience in HR tech, compensation, or enterprise SaaS is a plus.
Benefits
- Competitive Compensation. For this role our salary is targeted at $146-172k per year. Final offer amounts are determined by factors such as experience and expertise.
- Syndio Equity. So you can share in Syndio’s success
- Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
- Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
- Life Insurance & Disability. Syndio covers the full premium.
- Remote within the US (East Coast preferred) #LI-Remote
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