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Campaign Manager
Location
Maryland + 1 moreAll locations: Maryland | Virginia
Posted
4 days ago
Salary
0
Seniority
Lead
Job Description
Campaign Manager
Sonatype
• Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests. • Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes. • Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc. • Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets. • Coordinate with cross-functional teams to develop impactful strategies/campaigns.
Job Requirements
- 8-10+ years of marketing experience in demand generation role with responsibilities of reporting on performance, ideally gained in a B2B and/or tech company
- Proven ability to work with and impact decision-makers in a fast-paced, matrixed organization with effective capabilities in end-to-end, lifecycle, sales, and marketing initiatives
- Experience generating and stewarding strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, and guiding creative A/B testing, etc.
- Experience with Marketing Automation, Digital Content Marketing, Social Media, SEO
- Strong understanding of Google Analytics, Tableau, and other reporting tools.
Benefits
- Parental leave
- Diversity and inclusion working groups
- Flexible working practices
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Senior Performance Marketing Specialist
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