Role Description This role is a hands-on senior execution position within the MENA Performance Marketing team. The primary responsibility is to support the Performance Marketing Lead in executing and optimizing paid acquisition campaigns, ensuring efficient delivery of traffic, leads, and conversions across assigned channels. The role is execution-focused and does not include team leadership or strategic ownership. Key Responsibilities - Campaign Execution (Core Responsibility) - Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms (Meta, Google Ads, and other acquisition channels) - Implement campaign changes based on instructions from Performance Marketing Lead - Ensure timely campaign launches, updates, and budget adjustments - Maintain operational stability of active campaigns - Optimization Support - Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates - Conduct basic A/B testing on creatives, audiences, and placements as directed - Provide performance feedback and observations to the team lead - Reporting & Data Handling - Prepare regular performance reports (daily / weekly/ monthly/ quarterly/ yearly) - Track key funnel metrics (clicks, leads, registrations, FTD where applicable) - Ensure accurate data entry and consistency across tracking systems (GA4, Ads Manager, CRM tools) - Highlight anomalies or performance issues to the team lead - Creative Coordination - Coordinate with design/creative teams to ensure timely delivery of ad materials - Support implementation of new creatives into live campaigns - Share basic performance feedback on creatives (what is working / not working) - Operational Channel Support - Support execution across multiple acquisition channels as assigned - Follow channel guidelines and campaign structures defined by Performance Marketing Lead - Assist in maintaining campaign documentation and naming conventions - Compliance & Process Adherence - Ensure campaigns follow internal compliance and promotional guidelines - Flag any issues or risks to the Performance Marketing Lead immediately - Follow approval processes before launching or modifying campaigns Qualifications - 3–4 years experience in performance marketing / paid ads execution in the same industry - Hands-on experience with Meta Ads Manager and/or Google Ads and/or other programmatic channels (Taboola / Criteo, etc.) - Good understanding of marketing funnels and performance metrics - Ability to execute instructions accurately and quickly - Strong attention to detail and operational discipline - Familiarity with reporting tools is a plus (GA4, Google Search Console, Salesforce) Preferred Attributes - Execution-oriented mindset - Ability to work in fast-paced environments - Strong responsiveness and reliability - Willingness to learn and follow structured processes OKR Focus (Execution Level) - Campaign execution accuracy and speed - Stability of live campaigns (error-free operations) - Basic performance improvement support (CTR, CPL, CPA) - Timely reporting delivery - Responsiveness to team lead instructions Benefits - Join an industry leader with global brand partnerships and ambitious growth plans - Be part of a dynamic, collaborative, and results-driven team - Drive meaningful impact at the intersection of finance and sport - Competitive remuneration and professional development opportunities

• Own the demand-gen → revenue engine end to end: set the strategy and grow marketing-sourced qualified pipeline • Build a repeatable, AI-native demand system that compounds, not a calendar of one-off campaigns and events • Concentrate spend where Deepgram wins: lift pipeline contribution from teams embedding voice at scale • Improve pipeline efficiency—bring cost-per-opportunity down while holding or improving lead quality • Tighten the experiment-to-learning loop: run structured experiments per quarter, each with a documented readout that changes the next bet • Partner with Sales and RevOps to lift lead → opportunity → closed-won conversion • Build and develop the team: hire, level, and grow an inclusive, high-performing revenue marketing org • Stand up attribution and reporting that gives the exec team and board a clear line of sight from spend to revenue

• Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms (Meta, Google Ads, and other acquisition channels) • Implement campaign changes based on instructions from Performance Marketing Lead • Ensure timely campaign launches, updates, and budget adjustments • Maintain operational stability of active campaigns • Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates • Conduct basic A/B testing on creatives, audiences, and placements as directed • Provide performance feedback and observations to the team lead • Prepare regular performance reports (daily / weekly/ monthly/ quarterly/ yearly) • Track key funnel metrics (clicks, leads, registrations, FTD where applicable) • Ensure accurate data entry and consistency across tracking systems (GA4, Ads Manager, CRM tools) • Highlight anomalies or performance issues to the team lead • Coordinate with design/creative teams to ensure timely delivery of ad materials • Support implementation of new creatives into live campaigns • Share basic performance feedback on creatives (what is working / not working) • Support execution across multiple acquisition channels as assigned • Follow channel guidelines and campaign structures defined by Performance Marketing Lead • Assist in maintaining campaign documentation and naming conventions • Ensure campaigns follow internal compliance and promotional guidelines • Flag any issues or risks to the Performance Marketing Lead immediately • Follow approval processes before launching or modifying campaigns

• Create Paid Social Creative End-to-End Own paid social creative from concept through final delivery. • Personally edit and ship creative across Meta, TikTok, YouTube, and emerging platforms. • Develop platform-native concepts that feel natural to the feed while serving a clear advertising objective. • Produce and Iterate Creative at Scale Turn winning concepts into multiple variations and testing opportunities. • Produce a consistent stream of fresh creative that supports campaign performance. • Balance speed, quality, and experimentation to meet the demands of modern ad platforms. • Apply Mobile-First Creative Craft Create for vertical and mobile-first experiences. • Build strong hooks that earn attention quickly. • Design for sound-off viewing with captions and clear visual storytelling. • Use pacing, structure, and calls to action intentionally to drive engagement and conversion. • Capture Content When Needed Self-produce simple content when a concept requires it. • Capture UGC-style, product, testimonial, or behind-the-scenes footage using accessible equipment. • Collaborate with creators, clients, or production partners as needed. • Learn From Performance Review creative performance and identify what is driving attention, engagement, and conversion. • Partner with the paid media team on testing plans and creative hypotheses. • Use performance insights to inform the next round of concepts and iterations.