• Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms (Meta, Google Ads, and other acquisition channels) • Implement campaign changes based on instructions from Performance Marketing Lead • Ensure timely campaign launches, updates, and budget adjustments • Maintain operational stability of active campaigns • Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates • Conduct basic A/B testing on creatives, audiences, and placements as directed • Provide performance feedback and observations to the team lead • Prepare regular performance reports (daily / weekly/ monthly/ quarterly/ yearly) • Track key funnel metrics (clicks, leads, registrations, FTD where applicable) • Ensure accurate data entry and consistency across tracking systems (GA4, Ads Manager, CRM tools) • Highlight anomalies or performance issues to the team lead • Coordinate with design/creative teams to ensure timely delivery of ad materials • Support implementation of new creatives into live campaigns • Share basic performance feedback on creatives (what is working / not working) • Support execution across multiple acquisition channels as assigned • Follow channel guidelines and campaign structures defined by Performance Marketing Lead • Assist in maintaining campaign documentation and naming conventions • Ensure campaigns follow internal compliance and promotional guidelines • Flag any issues or risks to the Performance Marketing Lead immediately • Follow approval processes before launching or modifying campaigns

• Create Paid Social Creative End-to-End Own paid social creative from concept through final delivery. • Personally edit and ship creative across Meta, TikTok, YouTube, and emerging platforms. • Develop platform-native concepts that feel natural to the feed while serving a clear advertising objective. • Produce and Iterate Creative at Scale Turn winning concepts into multiple variations and testing opportunities. • Produce a consistent stream of fresh creative that supports campaign performance. • Balance speed, quality, and experimentation to meet the demands of modern ad platforms. • Apply Mobile-First Creative Craft Create for vertical and mobile-first experiences. • Build strong hooks that earn attention quickly. • Design for sound-off viewing with captions and clear visual storytelling. • Use pacing, structure, and calls to action intentionally to drive engagement and conversion. • Capture Content When Needed Self-produce simple content when a concept requires it. • Capture UGC-style, product, testimonial, or behind-the-scenes footage using accessible equipment. • Collaborate with creators, clients, or production partners as needed. • Learn From Performance Review creative performance and identify what is driving attention, engagement, and conversion. • Partner with the paid media team on testing plans and creative hypotheses. • Use performance insights to inform the next round of concepts and iterations.

• Builds campaign execution plans and coordinates cross-channel delivery for assigned initiatives. • Manages timelines, dependencies, and launch-readiness checklists to ensure on-time delivery. • Coordinates creative, content, operations, and stakeholder review cycles. • Ensures tracking readiness, including UTM setup, naming conventions, and conversion actions. • Executes paid activation within established standards, where applicable. • Partners analytics to instill a continuous improvement culture across tactics, setting benchmarks and developing playbooks for future use. • Partners with business-unit stakeholders to align campaign activity to milestones, launches, and conversion goals.

Role Description The Performance Marketing Manager, Paid Social is part of the Marketing team and reports to the User Acquisition & Mobile Growth Director. As a Performance Marketing Manager, Paid Social, you will own the execution and daily optimization of paid acquisition campaigns with a primary focus on Meta Ads to drive efficient customer acquisition and business growth. You will partner closely with Product Marketing, Analytics, Product, Creative, Data, and Compliance teams to build scalable, data-driven paid social acquisition channels that maximize return on advertising spend while supporting Binance.US's growth objectives. While Meta will be your primary area of ownership, you will also manage and optimize campaigns across TikTok, Reddit, Snapchat, and other emerging paid social platforms. Core Responsibilities - Own the strategy, execution, optimization, and scaling of Meta Ads campaigns across Facebook and Instagram. - Manage paid acquisition campaigns across TikTok, Reddit, Snapchat, and other paid social platforms to diversify and scale customer acquisition. - Proactively and swiftly fix tracking issues in collaboration with the Engineering Department. - Monitor, analyze, and optimize campaign performance against key KPIs including First Time Deposits (FTDs), CAC, CPA, ROAS, LTV and conversion rate. - Develop and execute ongoing A/B tests across audiences, creatives, placements, bidding strategies, campaign structures, and landing page experiences to continuously improve performance. - Partner closely with Creative teams to develop high-performing ad creatives and establish a structured creative testing roadmap. - Build ad-hoc dashboards (autonomously and in collaboration with the BI Department) and provide actionable reporting and insights using AppsFlyer, Google Analytics, and Tableau. - Manage paid social budgets responsibly while maximizing growth, efficiency, and return on advertising spend. - Partner with Product, Design, BI, Engineering, and Compliance teams to improve conversion funnels, attribution, and campaign measurement. - Stay current on Meta platform updates, privacy regulations, attribution methodologies, creative best practices, and emerging paid social trends. - Build strong relationships with Meta and other platform representatives. Qualifications - 5+ years of hands-on performance marketing experience, with significant ownership of paid social acquisition channels. - Experience managing six- or seven-figure monthly advertising budgets and track record of successfully scaling hypergrowth products. - Deep expertise in managing Meta Ads, with a strong track record and the ability to resolve technical (tracking) issues. - Expertise in AppsFlyer (or an equivalent MMP) and strong knowledge of mobile app marketing. Preferred Skills/Experience - Experience managing TikTok Ads, Reddit Ads, and Snapchat Ads. - Strong analytical skills with experience interpreting campaign performance data and making data-driven optimization decisions. - Experience with Google Analytics 4, Google Tag Manager, Tableau, or similar analytics and business intelligence tools. - Strong understanding of attribution models, incrementality testing, conversion tracking, SKAdNetwork, privacy frameworks, and mobile measurement. - Experience collaborating with Creative teams to develop performance-driven creative strategies and testing frameworks. - Experience working in regulated industries such as fintech, payments, crypto, or financial services is highly preferred. - Experience with Google Ads, Apple Search Ads, or other paid acquisition channels is a plus. - Meta Certified Digital Marketing Associate or Meta Media Buying Professional certifications are preferred. - Bachelor's degree in Marketing, Business, Analytics, or a related field. Salary The starting pay range for this role will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change. Benefits - Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave. - Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits. - Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires. - Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match.