• Own the demand-gen → revenue engine end to end: set the strategy and grow marketing-sourced qualified pipeline • Build a repeatable, AI-native demand system that compounds, not a calendar of one-off campaigns and events • Concentrate spend where Deepgram wins: lift pipeline contribution from teams embedding voice at scale • Improve pipeline efficiency—bring cost-per-opportunity down while holding or improving lead quality • Tighten the experiment-to-learning loop: run structured experiments per quarter, each with a documented readout that changes the next bet • Partner with Sales and RevOps to lift lead → opportunity → closed-won conversion • Build and develop the team: hire, level, and grow an inclusive, high-performing revenue marketing org • Stand up attribution and reporting that gives the exec team and board a clear line of sight from spend to revenue

• Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms (Meta, Google Ads, and other acquisition channels) • Implement campaign changes based on instructions from Performance Marketing Lead • Ensure timely campaign launches, updates, and budget adjustments • Maintain operational stability of active campaigns • Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates • Conduct basic A/B testing on creatives, audiences, and placements as directed • Provide performance feedback and observations to the team lead • Prepare regular performance reports (daily / weekly/ monthly/ quarterly/ yearly) • Track key funnel metrics (clicks, leads, registrations, FTD where applicable) • Ensure accurate data entry and consistency across tracking systems (GA4, Ads Manager, CRM tools) • Highlight anomalies or performance issues to the team lead • Coordinate with design/creative teams to ensure timely delivery of ad materials • Support implementation of new creatives into live campaigns • Share basic performance feedback on creatives (what is working / not working) • Support execution across multiple acquisition channels as assigned • Follow channel guidelines and campaign structures defined by Performance Marketing Lead • Assist in maintaining campaign documentation and naming conventions • Ensure campaigns follow internal compliance and promotional guidelines • Flag any issues or risks to the Performance Marketing Lead immediately • Follow approval processes before launching or modifying campaigns

• Create Paid Social Creative End-to-End Own paid social creative from concept through final delivery. • Personally edit and ship creative across Meta, TikTok, YouTube, and emerging platforms. • Develop platform-native concepts that feel natural to the feed while serving a clear advertising objective. • Produce and Iterate Creative at Scale Turn winning concepts into multiple variations and testing opportunities. • Produce a consistent stream of fresh creative that supports campaign performance. • Balance speed, quality, and experimentation to meet the demands of modern ad platforms. • Apply Mobile-First Creative Craft Create for vertical and mobile-first experiences. • Build strong hooks that earn attention quickly. • Design for sound-off viewing with captions and clear visual storytelling. • Use pacing, structure, and calls to action intentionally to drive engagement and conversion. • Capture Content When Needed Self-produce simple content when a concept requires it. • Capture UGC-style, product, testimonial, or behind-the-scenes footage using accessible equipment. • Collaborate with creators, clients, or production partners as needed. • Learn From Performance Review creative performance and identify what is driving attention, engagement, and conversion. • Partner with the paid media team on testing plans and creative hypotheses. • Use performance insights to inform the next round of concepts and iterations.

• Builds campaign execution plans and coordinates cross-channel delivery for assigned initiatives. • Manages timelines, dependencies, and launch-readiness checklists to ensure on-time delivery. • Coordinates creative, content, operations, and stakeholder review cycles. • Ensures tracking readiness, including UTM setup, naming conventions, and conversion actions. • Executes paid activation within established standards, where applicable. • Partners analytics to instill a continuous improvement culture across tactics, setting benchmarks and developing playbooks for future use. • Partners with business-unit stakeholders to align campaign activity to milestones, launches, and conversion goals.