• Manage and optimize Google Ads accounts across Search, Shopping, Performance Max, and YouTube • Hit client revenue and spend projections (green = 90%+) • Build clean, scalable campaign structures aligned with each brand's growth stage • Run at least 3 meaningful split tests per client per quarter, targeting 15%+ improvement in tested areas • Prepare weekly performance write-ups with clear metrics, trends, and recommended next actions (coordinated with the Meta Media Buyer) • Complete monthly account audits and present optimization priorities • Develop and maintain a standardized Google account structure playbook for e-commerce • Coordinate with the Meta Media Buyer on cross-channel strategy and budget allocation

• Own a marketing strategy that directly accelerates growth — one that connects brand positioning, buyer education, and pipeline growth into a coherent, measurable system. • Give Branching Minds a clear, consistent voice in the market: a narrative that resonates with district leaders, stands apart from competitors, and holds up across every channel and audience. • Equip the whole organization to communicate consistently — keeping Sales, CS, and Product aligned on messaging and confident in how they tell the Branching Minds story. • Partner closely with Revenue Operations to build a strong marketing data and analytics foundation, track performance against revenue goals, identify what’s working, and reallocate quickly when it isn’t. • Optimize the channel mix to increase customer lifetime value and reduce acquisition costs over time — and bring a rigorous, test-and-learn mindset to any new channel investment. • Stay ahead of the market so Branching Minds leads conversations rather than reacts to them — monitoring competitive moves, policy shifts, and buyer trends that shape the MTSS landscape. • Stay deeply curious about buyer behavior — using research, data, and direct feedback from the field to build campaigns and content that actually resonate with district leaders. • Build a pipeline engine that sales can rely on — consistent, high-quality lead flow from multi-channel campaigns that reach the right buyers at the right moment. • Build a true partnership with Sales: align on lead quality standards, set shared pipeline targets, and create feedback loops that make both teams sharper over time. • Grow revenue from existing customers, not just new ones — by identifying cross-sell and expansion opportunities and building campaigns that drive them. • Equip the revenue team to win more deals: develop sales enablement content, tools, and programs that shorten sales cycles and increase conversion rates. • Ensure every touchpoint — ad, email, event, or conversation — reflects a unified brand and message that builds trust with buyers over time. • Make Branching Minds owned events experiences that strengthen community, showcases impact, and generate real pipeline. • Deepen relationships with existing partners and districts through marketing programs that add value, reinforce impact, and drive renewal. • Launch new products and features with impact: partner with Sales, CS, Finance, Product and Learning Science to craft go-to-market plans that turn genuine excitement into adoption and long-term usage. • Turn satisfied customers into a growth channel — build an advocacy program that transforms district champions into credible, visible voices for Branching Minds. • Establish Branching Minds as the undisputed authority on MTSS: develop thought leadership, research, and content that shapes how the field thinks about student support. • Build a team that delivers outsized impact — creative, data-driven marketers who are deeply motivated by the mission and grow into leaders in their own right. • Make HubSpot a genuine competitive advantage — building the architecture, workflows, and training that allow both marketing and sales to operate from clean, reliable data. • Turn the Branching Minds website into a top-performing demand channel, continuously improving conversion, content, and user experience. • Create operational clarity for the team: a prioritization process, asset pipeline, and communication cadence that keeps work moving without chaos. • Set the standard for brand across the business — ensuring Sales, Professional Services, RFPs, and every other function speak with one voice and look like one company. • Help define Branching Minds' culture and organizational design as a full contributor to the Revenue leadership team — bringing your perspective to the big decisions, not just the marketing ones.

• Design and execute a comprehensive global marketing strategy to drive deep engagement, increase product adoption, stimulate add-on sales, and protect renewals within the commercial customer base. • Build and optimize an "always-on nurture" program featuring continuous, highly targeted email cadences that educate customers and maximize platform utility. • Architect integrated quarterly campaigns that align with commercial-specific sales plays, generating high-quality demand, leads, and meetings for direct sales and channel partners. • Collaborate closely with Regional Marketing Managers (RMMs) within the partner marketing team to activate our global distributor and reseller community. • Define, build, and nurture highly engaged peer communities tailored to core commercial personas: Infrastructure, CIO/Executive, Security, and Developer. • Manage relationships with external agencies, copywriters, and internal subject matter experts (SMEs) to produce top-tier campaign assets, while remaining ready to personally draft copy and execute tactics when necessary.

• Drive event strategy including targeting and execution • Manage a variety of events from large to small • Oversee booth/signage/swag design • Manage campaigns in HubSpot to track results