Brick

• Produce video ad content from creative briefs across UGC, product demos, testimonials, and branded ad formats • Edit raw UGC and creator footage into scroll-stopping, conversion-focused ads built for Meta, TikTok, and YouTube • Maintain brand consistency across motion, color grading, audio, and on-screen typography for every client • Iterate quickly on internal and client revisions based on structured feedback • Hit every delivery deadline within our established SLAs — on-time delivery is non-negotiable • Help build and maintain a reusable library of UGC hooks, product demo templates, stock footage, and music assets to speed up production across the agency • Catch your own errors before QA does — spelling, audio sync, branding, cuts, and pacing

• Drive the overall email marketing strategy for clients • Build and optimize pop-up forms • Create and maintain automated flows • Plan and execute weekly email campaigns • Main client liaison for communication • Handle client-requested email revisions • Lead and manage a pod team

• Manage and optimize Meta ad accounts across assigned clients, hitting client revenue and spend projections • Develop and execute testing strategies across creative, audiences, and copy • Analyze performance data and surface actionable insights to the pod • Collaborate with the Creative Strategist on briefs and feedback loops • Build a standardized Meta account structure playbook for DTC brands • Develop a scaling framework with documented thresholds and triggers • Lead onboarding research for new clients including competitor analysis, creative audits, and platform insights • Own creative strategy across each account — translating insights into briefs, testing roadmaps, and creative hypotheses • Own daily client communication within Slack, keeping clients updated on performance, creative needs, and key developments • Confidently run bi-weekly strategy calls with clients, delivering insights with clarity and poise • Prepare clear, actionable weekly reports highlighting key performance insights and next steps • Stay ahead of Meta platform updates, media buying strategies, and eCommerce trends • Monitor ad account performance over weekends, proactively addressing significant changes in spend or delivery

• Lead and coach their pod to deliver best-in-class paid media performance • Serve as the primary client point of contact • Improve processes, performance, and delivery quality across accounts • Own pod capacity, profitability, and team development • Oversee Meta & paid social performance across pod accounts • Guide testing strategy, scaling strategy, and budget allocation • Analyze account data and performance trends

• Lead creative direction and strategy for all clients within your pod, serving as the primary creative voice on accounts • Develop and continually optimize each client's overarching creative strategy to drive brand growth and ad performance • Own creative brainstorming sessions, creative kickoffs, and the end-to-end creative brief process • Craft and present creative roadmaps to the team, including clear hypotheses, testing frameworks, and performance expectations • Analyze creative performance data from platforms including Facebook Ads Manager, TikTok, Google, and others — translating results into actionable decisions • Develop creative hypotheses and structured tests to move the needle on KPIs including CVR, CTR, ROAS, and brand awareness • Serve as the client-facing lead for all things creative: status updates, feedback requests, strategic direction, and scope discussions • Host client-facing meetings to gauge feedback, align on upcoming campaigns, and review performance against goals • Pitch new creative concepts to clients, articulating the strategic rationale and expected impact clearly • Hold clients accountable to agreed timelines and budgets; adjust or close strategies that are not meeting expectations • Provide clear, actionable feedback to designers, video editors, and content creators to ensure creative quality meets the brief • Delegate creative requests to the appropriate team members and manage project timelines from inception to delivery • Partner closely with the in-house paid media team to ensure creative strategy is fully aligned with media buying decisions • Source and negotiate with UGC creators; manage each project from shipment through to final creative delivery • Write direct response scripts and consumer-centric copy for ads across platforms • Monitor market, industry, and platform trends to inform creative strategy and stay ahead of shifts • Conduct comprehensive market research on customer demographics for each client • Contribute to the ongoing improvement of Brick's Creative Playbook • Maintain a regular flow of fresh creative to keep client ad accounts healthy and testing velocity high