A Path for Every Learner
VP, Marketing
Location
United States
Posted
2 days ago
Salary
$190K - $210K / year
Seniority
Lead
Job Description
VP, Marketing
Branching Minds
• Own a marketing strategy that directly accelerates growth — one that connects brand positioning, buyer education, and pipeline growth into a coherent, measurable system. • Give Branching Minds a clear, consistent voice in the market: a narrative that resonates with district leaders, stands apart from competitors, and holds up across every channel and audience. • Equip the whole organization to communicate consistently — keeping Sales, CS, and Product aligned on messaging and confident in how they tell the Branching Minds story. • Partner closely with Revenue Operations to build a strong marketing data and analytics foundation, track performance against revenue goals, identify what’s working, and reallocate quickly when it isn’t. • Optimize the channel mix to increase customer lifetime value and reduce acquisition costs over time — and bring a rigorous, test-and-learn mindset to any new channel investment. • Stay ahead of the market so Branching Minds leads conversations rather than reacts to them — monitoring competitive moves, policy shifts, and buyer trends that shape the MTSS landscape. • Stay deeply curious about buyer behavior — using research, data, and direct feedback from the field to build campaigns and content that actually resonate with district leaders. • Build a pipeline engine that sales can rely on — consistent, high-quality lead flow from multi-channel campaigns that reach the right buyers at the right moment. • Build a true partnership with Sales: align on lead quality standards, set shared pipeline targets, and create feedback loops that make both teams sharper over time. • Grow revenue from existing customers, not just new ones — by identifying cross-sell and expansion opportunities and building campaigns that drive them. • Equip the revenue team to win more deals: develop sales enablement content, tools, and programs that shorten sales cycles and increase conversion rates. • Ensure every touchpoint — ad, email, event, or conversation — reflects a unified brand and message that builds trust with buyers over time. • Make Branching Minds owned events experiences that strengthen community, showcases impact, and generate real pipeline. • Deepen relationships with existing partners and districts through marketing programs that add value, reinforce impact, and drive renewal. • Launch new products and features with impact: partner with Sales, CS, Finance, Product and Learning Science to craft go-to-market plans that turn genuine excitement into adoption and long-term usage. • Turn satisfied customers into a growth channel — build an advocacy program that transforms district champions into credible, visible voices for Branching Minds. • Establish Branching Minds as the undisputed authority on MTSS: develop thought leadership, research, and content that shapes how the field thinks about student support. • Build a team that delivers outsized impact — creative, data-driven marketers who are deeply motivated by the mission and grow into leaders in their own right. • Make HubSpot a genuine competitive advantage — building the architecture, workflows, and training that allow both marketing and sales to operate from clean, reliable data. • Turn the Branching Minds website into a top-performing demand channel, continuously improving conversion, content, and user experience. • Create operational clarity for the team: a prioritization process, asset pipeline, and communication cadence that keeps work moving without chaos. • Set the standard for brand across the business — ensuring Sales, Professional Services, RFPs, and every other function speak with one voice and look like one company. • Help define Branching Minds' culture and organizational design as a full contributor to the Revenue leadership team — bringing your perspective to the big decisions, not just the marketing ones.
Job Requirements
- Deep personal alignment with Branching Minds' mission — you care about what happens to the students on the other side of this work, and it shows in how you operate.
- A track record of building demand generation programs that move the revenue needle — you can point to pipeline, conversion, and growth numbers you own.
- A storyteller who can make complex education technology feel urgent and human — especially to district leaders, principals, and educators.
- Genuinely collaborative and solution-oriented — you thrive in a lean, fast-moving environment where resourcefulness and shared credit are competitive advantages.
- Strategic range: you’re as comfortable setting the three-year vision as you are pulling up a HubSpot dashboard or editing copy.
- A leader who builds people up and expects a lot: you coach for growth, delegate with trust, drive strong accountability, and create teams that outlast your direct involvement.
- Deep fluency in marketing automation (HubSpot preferred) and a genuinely data-driven approach to campaign optimization.
- Expertise in using key marketing channels (e.g., paid search, event marketing, SEO) to accelerate pipeline
- Creative thinker who is forward-leaning with AI and who is constantly looking for new tools that can help to maximize impact and efficiency
- 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role; EdTech or SaaS background strongly preferred.
Benefits
- Fully remote!
- The annual base salary range for this role is $190,000–$210,000, depending on experience, expertise, skills, and geographic location.
- This role is also eligible for an annual bonus of up to 20% of base salary.
- Check out our Benefits & Perks
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