• Own user acquisition targets for Ghanaian diaspora communities across the UK — online and offline — and hit them • Travel across the UK (3–5 days every 2–3 weeks) to represent LemFi at community events, expos, and partner meetings, turning presence into pipeline • Build and manage a network of community leaders, grassroots organisations, and local partners; negotiate sponsorships and co-activations that drive measurable growth • Design and execute acquisition campaigns tailored to Ghanaian communities, using data and AI-assisted insights to continuously optimise against KPIs • Serve as LemFi's internal voice of the Ghanaian user — synthesising market research, community feedback, and behavioural signals into sharp recommendations for Product and Marketing • Identify and close partnership deals with relevant businesses and organisations, ensuring every partnership has clear mutual value and tracked outcomes • Act as a trusted brand ambassador — communicating LemFi's mission clearly and persuasively across every channel and setting

• Drive user acquisition across the Nigerian, Ghanaian, East African, and Francophone African corridors in Canada — owning your targets end to end, online and offline. • Travel across Canada (3–5 days in a new city every few weeks) to represent LemFi at community events, expos, and forums — you are the face of the brand on the ground. • Build and manage a network of community leaders, grassroots organisations, and local partners; negotiate and activate sponsorships and co-marketing deals that move the needle. • Run data-informed campaign optimisation — use insights, acquisition KPIs, and AI-powered analysis to sharpen what's working and kill what isn't. • Feed the Product and Marketing teams a continuous stream of on-the-ground intelligence: what users need, what messaging lands, what competitors are doing, what's next. • Organise and lead local events, meetups, and educational sessions that build genuine trust in LemFi's mission — not just brand noise. • Serve as the internal voice of the Canadian diaspora user, advocating for community-specific needs in roadmap and positioning discussions.

• Design and execute user acquisition strategies for your assigned European market • Own community-led growth: plan and run events, meetups, and cultural activations that build genuine trust • Identify, pitch, and land partnerships with diaspora businesses, community organisations, and local influencers • Be the in-market voice of the user: conduct regular market research and surface cultural insights • Track your acquisition funnel and partnership performance with data • Represent LemFi with clarity and conviction • Travel across your market and occasionally across Europe for events

• The Growth Marketing Lead is a hands-on individual-contributor role. You’ll work directly with our founders to find and prove the acquisition channels that will scale Glacis. • Maintain a prioritized backlog of growth hypotheses. Design lean, measurable tests across outbound, content, events, partnerships, and referral mechanics. • Build signal-driven lead lists with our GTM agent and Clay, and write and iterate cold email and LinkedIn sequences aimed at supply chain, procurement, and operations leaders. • Test content-driven acquisition - LinkedIn, short-form reports, thought leadership, and AEO/SEO-oriented pieces. • Turn what you hear in outbound replies, sales calls, and customer conversations into sharper messaging. Test new positioning angles and value propositions. • Use AI tools daily to work faster and at higher volume - generating and personalizing copy, spinning up lightweight landing pages, and automating enrichment and workflows with tools like Clay and n8n. • Set up clean attribution and tracking for every experiment, and build visualizations in HubSpot and PostHog that make it immediately clear how each experiment is performing.