Merkle Science

• Manage and maintain HubSpot, including CRM organization, contact segmentation, workflows, campaign execution, and reporting • Build and execute email marketing campaigns and lead nurturing programs • Support demand generation initiatives across webinars, events, partnerships, content marketing, and digital channels • Assist with product marketing activities, including product launches, customer communications, sales enablement materials, and messaging • Coordinate with product, marketing, sales, and events teams to execute integrated marketing campaigns • Track campaign performance and provide insights and recommendations to improve results • Support conference, webinar, and event marketing initiatives throughout the year • Help maintain marketing assets, landing pages, campaign materials, and lead generation programs

• Turn raw on-chain activity into trustworthy intelligence • Design, test, and ship clustering and attribution heuristics • Own your data end to end • Build and maintain the pipelines that take a heuristic from notebook to production • Investigate edge cases and translate findings into repeatable logic • Partner with investigations and product to define what 'correct' looks like

• Turn raw on-chain activity into trustworthy intelligence • Design, test, and ship clustering and attribution heuristics • Own your data end to end • Build and maintain the pipelines from notebook to production • Investigate edge cases and translate findings into repeatable logic • Partner with investigations and product to define benchmarks • Prototype quickly, then harden what works

• Oversee all financial operations and direct corporate financial planning and structure • Manage the preparation of financial reports, budgets, forecasts, and regulatory requirements • Ensure the accuracy and integrity of financial information and reporting • Develop and implement financial strategies to support the company's growth and profitability • Lead the budgeting process and quarterly forecasting updates • Monitor and analyze budget performance and implement corrective actions as necessary • Provide detailed financial analysis and modelling to support strategic initiatives • Ensure compliance with local, state, and federal financial regulations • Develop and maintain policies and procedures for financial governance • Partner with the executive team to develop long-term financial strategies

• Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans • Plan, execute, and track all aspects of Merkle Science’s event presence globally • Define marketing objectives and metrics for events • Conduct post-event evaluations and report progress towards goals • Ensure alignment with the overall business strategy • Manage event marketing budgets and report on budget utilization • Act as the point of contact and workstream leader for event marketing • Ensure that all logistical information for event attendees is clearly communicated • Evaluate third-party opportunities and build vendor relationships • Work alongside teams, suppliers, and other contributors to execute deliverables

• Develop and execute a comprehensive content strategy aligned with Merkle Science's business goals. • Create engaging and informative content, including blog posts, whitepapers, case studies, and other collateral, showcasing our expertise in blockchain analytics and compliance. • Collaborate with subject matter experts and stakeholders to gather insights and technical details for content creation. • Ensure consistency in messaging and branding across all content channels • Build brand messaging and guidelines • Develop and implement a strategic PR plan to enhance Merkle Science's visibility and reputation in the market • Work closely with regulatory affairs leads and PR agency to execute campaigns • Cultivate and maintain relationships with key media outlets, journalists, and industry influencers. • Draft and edit press releases, media pitches, and other PR materials to communicate key announcements and milestones. • Monitor and analyze media coverage, providing insights and recommendations for continuous improvement. • Oversee Merkle Science's social media presence, ensuring regular and engaging content across platforms. • Collaborate with the marketing team to amplify content through social media channels and enhance brand awareness. • Monitor social media trends and industry conversations to identify opportunities for engagement. • Coordinate Merkle Science's participation in industry conferences, webinars, and events to maximize brand exposure. • Develop and manage event-related content and collateral • Work closely with internal teams to ensure a seamless and impactful presence at events.

• Define and own the Investigations product roadmap, aligning it with market needs, company objectives, and customer feedback. • Conduct market research and competitive analysis to inform product development and differentiation strategies for investigations and forensic analytics. • Collaborate with engineering teams to define product requirements, prioritize features, and drive execution specific to crypto-related investigations. • Work with customer success and sales teams to understand investigation professionals' pain points, drive adoption, and improve customer satisfaction. • Define and track product KPIs, measuring success based on customer adoption, retention, and revenue impact. • Develop compelling messaging and positioning that clearly articulates the value of Merkle Science's Investigations product for law enforcement and compliance professionals. • Lead the creation of investigation-focused sales enablement materials, whitepapers, case studies, and competitive battlecards to support the go-to-market strategy. • Partner with marketing to drive demand generation through investigation-focused content, campaigns, and events. • Work closely with business development and sales teams to refine the product's value proposition and identify upsell opportunities for investigation-focused users.

• Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans. • Plan, execute, and track all aspects of Merkle Science’s event presence globally to maximize lead generation and pipeline growth. • Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals. • Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans. • Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget. • Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps. • Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience. • Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables. • Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary. • Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables – on schedule and within budget.

• Design and refine the Sales Process and create an Ideal Customer Profile for various market segments (geo, industry, size, etc.) • Mentor and build the team's capabilities by leaning on the company's playbook and implementing your own • Develop and manage key sales infrastructure, including implementing efficient processes, sales forecasting, and staff training to drive pipeline build, close rate, and support revenue growth • Demonstrate creative leadership in the sales effort to expand customer base, including existing account expansion • Define and implement repeatable sales strategies, processes and tactics that support the achievement of team and company goals • Hire, develop, train, and scale a sales organization including Sales Development Representatives and Account Executives • Monitor and manage team goals and performance and ensure the team understands how their work aligns and relates to broader business goals and strategies • Manage clear OKRs and KPIs set to measure activity, wins, revenue targets through management of individual sales pipelines

• Establishing Merkle Science as a thought leader in the US market • Working closely with the sales team to identify core value proposition • Lead strategy for US market expansion • Create sales tools and content such as case studies, videos, website copy and blog posts • Collaborate with cross-functional teams for market research • Coordinate closely with product management and engineering teams • Establish and iterate on go-to-market strategy • Manage a team of designers and marketers