• Lead marketing delivery for your portfolio, ensuring activity is aligned to business priorities • Translate portfolio strategy into clear, customer-informed marketing briefs and integrated plans • Own end-to-end delivery of campaigns and go-to-market activity across channels and teams • Apply strong marketing judgement across audience, proposition, messaging, and channel selection • Drive acquisition, engagement, retention, and pipeline growth outcomes, including lifecycle and customer value activity • Track, analyse, and optimise campaign, funnel, and programme performance using data, CRM, and digital tools • Partner closely with internal teams and agency partners to provide clear guidance and recommendations to stakeholders

Role Description We are looking for a Growth Marketing Manager to drive scalable, data-driven growth across our key markets. In this role, you will build a structured approach to the full marketing funnel and connect efforts across Marketing and Sales. You will lead cross-functional initiatives and collaborate with both internal teams and external partners to turn insights into execution and measurable business impact. Your Responsibilities - Own and optimize the growth funnel - Analyze and improve the end-to-end funnel (traffic → leads → pipeline) - Identify conversion gaps and define clear actions to improve performance - Align closely with Sales to ensure impact on pipeline and revenue - Establish lead nurturing and lifecycle processes - Define and implement lead nurturing strategies across the funnel - Develop segmentation, lifecycle stages, and automation logic - Collaborate with the Digital Sales team on flows, handovers, and campaigns - Drive cross-functional growth initiatives - Initiate and lead growth projects across channels and markets - Work closely with Paid Marketing, Content, Field Marketing, and Design - Ensure alignment, prioritization, and execution across the team - Drive SEO and content growth - Develop and execute SEO and content initiatives to increase inbound demand - Collaborate on website structure, landing pages, and conversion-focused assets - Manage external partners (e.g., SEO agencies, Webflow developers) to ensure efficient execution - Use data and cross-team input to identify growth opportunities - Turn insights into clear, actionable initiatives - Bring structure and prioritization to growth topics Qualifications - Experience in growth, demand generation, or performance marketing, ideally in B2B tech - Strong understanding of lead nurturing, segmentation, and funnel management - Hands-on experience with SEO and content-driven growth (e.g., SEMrush) - Experience working with external partners (agencies, developers) - Ability to work cross-functionally and drive initiatives end-to-end - Analytical mindset with a focus on actionable insights - Strong communication skills and a structured way of working Requirements - A clearly structured and transparent growth funnel - Improved lead nurturing and conversion performance - Well-coordinated execution across teams and external partners - Measurable contribution to pipeline growth Benefits - A purpose-driven company driving Europe’s transition toward electric mobility - Passionate colleagues with a hands-on mentality - A safe and future-oriented workplace as part of the Kostal group - Flexible working hours and location - Great opportunities for career growth - Extras like gym or yoga class memberships, etc.

• Develop and execute growth marketing strategies across paid, organic, lifecycle, referral, conference, and partnership channels. • Own brand awareness and customer acquisition initiatives. • Build and optimize multi-channel campaigns to drive qualified leads and revenue growth. • Analyze campaign and funnel performance to identify trends, opportunities, and areas for optimization. • Lead A/B testing and experimentation efforts across landing pages, messaging, email flows, ads, and product experiences. • Collaborate with creative and content teams to develop compelling growth-focused campaigns and assets. • Monitor and report on KPIs, including CAC, conversion rates, pipeline contribution, ad performance, and ROI. • Research customer behavior, market trends, and competitive positioning to inform strategy. • Manage marketing automation workflows, segmentation, and reporting infrastructure. • Lead and evolve the growth marketing division by establishing priorities, processes, and performance standards. • Mentor and develop team talent through coaching, feedback, and career growth opportunities. • Foster a culture of experimentation, collaboration, accountability, and continuous learning across the team.

Role Description We're looking for a growth marketer to own the entire member funnel, from the moment a shopper first encounters Ocean all the way to active, happy member. You'll live in the funnel data, generate and test ideas relentlessly, and build the lifecycle and paid programs that move the numbers when they get stuck. This is a high-ownership, high-visibility role for someone who thinks in cohorts and conversion rates, and can go from hypothesis to live experiment without waiting for permission. You'll work closely with the founders and have outsized influence on how Ocean grows. What You'll Do - Own the full funnel. Define, instrument, and obsess over our funnel metrics at every stage: acquisition, signup, activation, engagement, and retention. You'll have a deep understanding of where members drop off and why. - Run a relentless experiment engine. Generate hypotheses, prioritize them, ship tests, read the results honestly, and compound the wins. - Build lifecycle marketing. Design and manage our SMS and email workflows end to end to complement the customer journey, e.g. free to paid conversion, onboarding, and ongoing usage. - Stand up paid acquisition. To enhance results, build and scale paid funnels when required. - Close the loop on measurement. Make sure tracking and attribution are clean enough to trust the decisions you're making on top of them. Qualifications - Direct experience driving growth in a D2C / ecommerce environment. - A track record of owning a funnel and moving the metrics with a high degree of independence. - Fluency with lifecycle tooling (email/SMS platforms) and paid acquisition (Meta and similar). - Genuinely analytical: comfortable in the data, fluent in cohorts, CAC/LTV, conversion, and retention, and able to turn analysis into action. - A builder's bias: you'd rather ship a test this week than perfect a plan for next quarter. - Scrappy and self-directed; you thrive with ownership and ambiguity in an early-stage environment. Nice to Have - Experience marketing a subscription or membership product. - Background in post-purchase, logistics, or shipping-adjacent products. - Hands-on comfort with analytics tooling (GA4, Amplitude) and light technical setup (pixels, tracking, audience syncs). - Located in NYC or Boston.