• Develop and execute growth marketing strategies across paid, organic, lifecycle, referral, conference, and partnership channels. • Own brand awareness and customer acquisition initiatives. • Build and optimize multi-channel campaigns to drive qualified leads and revenue growth. • Analyze campaign and funnel performance to identify trends, opportunities, and areas for optimization. • Lead A/B testing and experimentation efforts across landing pages, messaging, email flows, ads, and product experiences. • Collaborate with creative and content teams to develop compelling growth-focused campaigns and assets. • Monitor and report on KPIs, including CAC, conversion rates, pipeline contribution, ad performance, and ROI. • Research customer behavior, market trends, and competitive positioning to inform strategy. • Manage marketing automation workflows, segmentation, and reporting infrastructure. • Lead and evolve the growth marketing division by establishing priorities, processes, and performance standards. • Mentor and develop team talent through coaching, feedback, and career growth opportunities. • Foster a culture of experimentation, collaboration, accountability, and continuous learning across the team.

Role Description We're looking for a growth marketer to own the entire member funnel, from the moment a shopper first encounters Ocean all the way to active, happy member. You'll live in the funnel data, generate and test ideas relentlessly, and build the lifecycle and paid programs that move the numbers when they get stuck. This is a high-ownership, high-visibility role for someone who thinks in cohorts and conversion rates, and can go from hypothesis to live experiment without waiting for permission. You'll work closely with the founders and have outsized influence on how Ocean grows. What You'll Do - Own the full funnel. Define, instrument, and obsess over our funnel metrics at every stage: acquisition, signup, activation, engagement, and retention. You'll have a deep understanding of where members drop off and why. - Run a relentless experiment engine. Generate hypotheses, prioritize them, ship tests, read the results honestly, and compound the wins. - Build lifecycle marketing. Design and manage our SMS and email workflows end to end to complement the customer journey, e.g. free to paid conversion, onboarding, and ongoing usage. - Stand up paid acquisition. To enhance results, build and scale paid funnels when required. - Close the loop on measurement. Make sure tracking and attribution are clean enough to trust the decisions you're making on top of them. Qualifications - Direct experience driving growth in a D2C / ecommerce environment. - A track record of owning a funnel and moving the metrics with a high degree of independence. - Fluency with lifecycle tooling (email/SMS platforms) and paid acquisition (Meta and similar). - Genuinely analytical: comfortable in the data, fluent in cohorts, CAC/LTV, conversion, and retention, and able to turn analysis into action. - A builder's bias: you'd rather ship a test this week than perfect a plan for next quarter. - Scrappy and self-directed; you thrive with ownership and ambiguity in an early-stage environment. Nice to Have - Experience marketing a subscription or membership product. - Background in post-purchase, logistics, or shipping-adjacent products. - Hands-on comfort with analytics tooling (GA4, Amplitude) and light technical setup (pixels, tracking, audience syncs). - Located in NYC or Boston.

Role Description This pillar owns the demand side — partner channels and digital demand gen. You'll lead a Channel PMM and two Demand Gen managers, and you're accountable for the numbers: CAC, ROAS, pipeline contribution. The IVP framework only matters if it drives acquisition. Your job is to make sure it does, across every channel we operate in. What you'll own: - Channel strategy — Own the channel mix across partner and digital — setting investment priorities, performance targets, and GTM playbooks per channel. - Team leadership — Manage and develop a Channel PMM and two Demand Gen managers. Translate IVP messaging into channel-native execution. - Performance ownership — Own CAC and ROAS targets across the pillar. Report progress in business reviews with confidence and clarity. - Partner enablement — Ensure partner channels have the tools, messaging, and incentives to sell the integrated value prop effectively. Qualifications - Growth marketing background — Deep in performance and/or partner channels. Knows what levers actually move CAC at scale. - Commercial fluency — Speaks in ROAS, LTV, payback period. Owns the number, doesn't borrow it. - Team builder — Has hired and developed channel and demand gen talent. Raises the floor, not just the ceiling. - Multi-brand experience — Managed channel strategy across multiple products or brands simultaneously. Knows how to prioritize. Requirements - The base salary range for this position is: $171,600- $283,200* - Actual salaries will vary based on several factors including but not limited to location, experience, and performance. - The range listed is just one component of the total compensation package for employees. - Other rewards may include annual bonus, short- and long-term incentives, and program-specific awards. - The position may be eligible to participate in the benefits program which includes, but are not limited to, medical, vision, dental, 401K, and flexible spending accounts. Benefits - Medical - Vision - Dental - 401K - Flexible spending accounts

• Translate strategic growth initiatives, priorities, and sales plays into executive-facing summaries, GTM Program briefs, and field ready enablement materials. • Support development of roadmaps for growth programs, campaigns, and initiatives. • Package and communicate campaign goals, ICP insights, producer guidance, and key messaging. • Build, maintain , and scale enablement playbooks, sales play & campaign summaries, and toolkits – including sales outreach templates (in both SF/Dynamics), call scripts, LinkedIn templates. • Internal enablement communications – including campaign summaries, meeting decks, producer communications. • Strategic partnership enablement materials for producers tied to associations, sponsorships, and growth initiatives. • Update enablement resources based on field feedback, adoption insights, and evolving GTM priorities. • Support broader marketing execution, enablement alignment, and field readiness. • Serve as a regional sales enablement/sales operations partner supporting local execution and adoption needs. • Develop and maintain workback schedules for growth programs, campaigns, and strategic partnership initiatives. • Track project status, dependencies, and key milestones & identify and escalate risks, roadblocks, and execution gaps.