Advancing the Business of Healthcare
Director of Product Management – Education, Certification
Location
United States
Posted
4 days ago
Salary
0
Seniority
Lead
Job Description
Director of Product Management – Education, Certification
AAPC
• Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences. • Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement. • Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments. • Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels. • Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences. • Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met. • Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance.
Job Requirements
- 8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries.
- 4+ years' experience in a product leadership or business unit leadership position.
- Bachelor’s degree in business, marketing, education, or related field (MBA preferred).
- Proven ability to manage the full product lifecycle.
- Demonstrated experience developing strategies for both B2C and B2B products.
- Strong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategy.
- Excellent collaboration, communication, and stakeholder management skills.
- Data-driven decision-making with strong analytical and problem-solving abilities.
- Familiarity with learning management systems, credentialing platforms, and emerging learning technologies a plus.
- Excellent verbal and written communication skills.
Benefits
- Competitive salary and benefits package.
- Flexible, remote work environment.
- The opportunity to make a significant impact on our business and work with a fun, collaborative team.
- Professional development and growth opportunities.
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