AAPC logo
AAPC

Advancing the Business of Healthcare

Director of Product Management – Education, Certification

Product ManagerProduct ManagerFull TimeRemoteLeadTeam 51-200Since 1988H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

0

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Director of Product Management – Education, Certification

AAPC

• Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences. • Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement. • Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments. • Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels. • Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences. • Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met. • Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance.

Job Requirements

  • 8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries.
  • 4+ years' experience in a product leadership or business unit leadership position.
  • Bachelor’s degree in business, marketing, education, or related field (MBA preferred).
  • Proven ability to manage the full product lifecycle.
  • Demonstrated experience developing strategies for both B2C and B2B products.
  • Strong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategy.
  • Excellent collaboration, communication, and stakeholder management skills.
  • Data-driven decision-making with strong analytical and problem-solving abilities.
  • Familiarity with learning management systems, credentialing platforms, and emerging learning technologies a plus.
  • Excellent verbal and written communication skills.

Benefits

  • Competitive salary and benefits package.
  • Flexible, remote work environment.
  • The opportunity to make a significant impact on our business and work with a fun, collaborative team.
  • Professional development and growth opportunities.

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