• Hire, train, and manage a remote team of 5-7 Implementation Managers, Project Managers, and Content Managers. • Ensure the successful implementation of multiple client accounts, overseeing site builds, configuration, and initial training. • Ensure a smooth onboarding experience, setting customers up for long-term success. • Identify and organize training needs for the team in collaboration with Product, Engineering, and the VP of Customer Operations - CMS. • Support the team in resolving escalated implementation issues, ensuring timely and effective solutions. • Maintain and update internal resources for the Implementation team to ensure accessibility and accuracy.

• Responsible for overseeing business performance within an assigned state or group of states and ensuring the achievement of the regional business plan. • This role has direct people leadership responsibilities and drives results through coordination, influence, and collaboration with cross functional teams and distributor partners. • The role is also accountable for ensuring full adherence to VCTUSA’s established ‘Ways of Working’, including company standards, processes, and compliance expectations. • Manage state-level depletions, KPIs, and distributor targets. • Conduct monthly performance reviews with key distributor teams. • Manage monthly work-withs, market visits and key-selling activities. • Build and execute state-level road maps (i.e., programming/activity calendars). • Manage relationship with key state distributor personnel. • Monitor pricing accuracy, inventory health, and forecast inputs. • Ensure district manager(s) performance aligns with region strategy and goals. • Annual Business Planning Accountable to plan performance within assigned state(s). • Conduct weekly/monthly performance updates with state distributor leadership around active monthly programs and key initiatives. • Shipments accountable for inventory management within assigned region ensuring Days of Inventory on Hand (DOH) and DOO remain within targeted guidelines. • Depletions accountable for execution of chain/brand programs within assigned region. • Accountable for Luxury Brand Collection execution. • Budget Management Ensure all brand spending for assigned region remains within annual budget. • Responsible for submitting discretionary spending requests in accordance with policy. • Ensure state distributor banks are being targeted to highest ROI activities. • Monthly meeting with Sales Operations to review YTD budget performance. • Distributor Management Distributor relationship priorities include: Market Leads State VPs State EVP (monthly and quarterly meetings) State Business/Portfolio Managers Chain Leads. • Facilitate monthly performance review meetings and QBRs. • Coordinate surveys around key selling periods. • Conduct monthly meeting with portfolio managers to review pricing, programming and inventory. • Market Impact Present in market 60%-70% of time. Team development, business reviews and key distributor meetings. • Cultivate relationships with key account buyers and ensure execution of focus programs. • Regional/local chain development. Monthly/quarterly market audits and program compliance.

• Managing prospective franchisees throughout the sales journey—from initial enquiry through to qualification and discovery. • Engage with inbound enquiries, re-activate dormant leads, nurture qualified prospects, and confidently present franchise opportunities. • Generate own pipeline by networking within the business community, attending events, and identifying new franchise prospects. • Conduct discovery meetings and support candidates through the franchise recruitment process. • Travel with qualified candidates to visit existing franchise locations where appropriate. • Represent UFG at trade shows, franchise exhibitions, and industry events.

• Originate Loans by managing personal production pipeline (sourcing and closing loans) and managing the team pipeline of loans. • Coaching existing Regional LO’s to assist them in achieving their top potential within the Company • Recruiting LO candidates for the Region • Onboarding new LO candidates, including training in the Company’s sales culture and disciplines and coaching to assist them in achieving their top potential within the Company • Assisting the Regional with production and support strategies