Title: Digital Marketing Copywriter Communications Journalist Location: Austin, Texas, 73301, United States Salary & Package$110K + bonus + benefits Job TypePermanent Skills RequiredCopywrite, Creative Marketing, Communications Education/QualificationsDegree or MBA CategoryMarketing Job Description: About Us Advisory, Executive Search, Senior Appointments, Interim Management Consultants Job Description The client CEO has requested our talent acquisition and selection consultancy, BluZinc, to appoint a Marketing Copywriter — a sharp, emotionally intelligent storyteller who can craft high-converting copy that inspires, educates, and sells. You’ll write for one of the most influential entrepreneurial media and education brands, helping to grow its global community and digital products across newsletters, online courses, and live events. Candidates must be based in the Austin Metro area or fully committed to relocating to collaborate in person with the executive, creative, and growth teams. The Opportunity This is not a traditional corporate copywriting role. You’ll write bold, direct, and persuasive copy that resonates deeply with ambitious entrepreneurs, investors, and creators. Your words will convert readers into followers, subscribers into customers, and ideas into movements. Working directly with marketing leadership and the CEO, you’ll help scale revenue and influence through creative storytelling and data-driven performance. Key Responsibilities - Write high-performing copy across multiple channels — email, ads, landing pages, sales pages, and product launches. - Translate the company’s brand voice into compelling messaging that converts and builds trust. - Collaborate with the design, growth, and content teams to ensure creative alignment across campaigns. - Use performance data to continuously optimise conversion rates and engagement. - Research audience psychology, competitors, and market trends to refine tone, message, and offers. - Support new product and course launches through marketing collateral and campaign storytelling. - Maintain accuracy, authenticity, and creativity while balancing commercial goals. BluZinc A-Player Criteria We are only considering A-Players who: - Have 3–7+ years’ experience in direct response or performance copywriting, ideally within eLearning, digital education, or media brands. - Can demonstrate spotlight achievements, such as: - Writing campaign copy that directly drove revenue growth or high conversion rates. - Crafting landing pages, emails, or ads that achieved top 5% CTR or conversion performance. - Contributing to brand voice evolution or scaling audiences through storytelling. - Understand the psychology of persuasion and emotional resonance. - Thrive in a fast-moving, founder-led company where creativity and commercial outcomes go hand-in-hand. - Are based in Austin, TX or committed to relocating for hybrid collaboration with the creative and growth teams. Why Join - Write for one of the most engaged business and education audiences in the world. - Collaborate with a visionary leadership team shaping the future of entrepreneurial education. - See your work directly impact audience growth, community engagement, and sales results. - Competitive base salary and performance-linked incentives.

Role Description We are currently seeking a highly skilled and experienced Digital Marketing Advisor to join our team. The ideal candidate will have a background in Life Sciences, Marketing, and/or Commerce, and possess strong consulting and/or agency experience. As a Digital Marketing Advisor, your role will involve providing strategic analytics-driven digital strategy consulting to our clients. This will enable them to create innovative customer experiences and enhance their digital marketing effectiveness. You will have the opportunity to lead strategy development, provide functional insights, and influence our client's digital agenda through your expertise in digital marketing, marketing operating models, and marketing strategies. Key Responsibilities - Provide strategic consulting services to clients, utilizing analytics-driven insights and expertise in digital marketing. - Collaborate with clients to understand their business goals, challenges, and target audience in order to develop effective digital marketing strategies. - Lead the development and implementation of marketing operating models, ensuring alignment with business objectives and driving operational efficiency. - Architect value and operating model architecture to influence and shape the digital agenda of our clients. - Conduct research and analysis to identify emerging trends, technologies, and best practices in digital marketing, and recommend innovative solutions to clients. - Evaluate and optimize the performance of digital marketing campaigns, leveraging data-driven insights and analytics. - Collaborate with cross-functional teams, including creative, content, and technology teams, to deliver integrated digital marketing solutions. - Provide guidance and mentorship to junior team members, sharing your expertise and best practices in digital marketing. Qualifications - Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications). - Minimum of 5-7 years of experience in digital marketing, preferably in the Life Sciences industry. - Strong expertise in digital marketing strategies, marketing operating models, and digital analytics. - Proven experience in consulting and/or agency environments, with a track record of delivering successful digital marketing projects. - In-depth knowledge of emerging trends, technologies, and best practices in digital marketing. - Proficiency in leveraging data and analytics to drive marketing decisions and measure campaign performance. - Excellent communication and presentation skills, with the ability to effectively convey complex ideas and recommendations to clients and stakeholders. - Strong analytical and problem-solving skills, with a detail-oriented approach to work. - Ability to work collaboratively in a fast-paced, dynamic environment and manage multiple projects simultaneously. - Demonstrated leadership capabilities and the ability to influence and drive change. - Note: Please include any relevant certifications or additional skills that support your qualifications for this role in your application.

• Leading and optimizing digital marketing efforts across the Peripheral Vascular Division • Overseeing digital marketing activities and strategies to expand brand awareness • Driving additional site/channel traffic and enhancing search engine visibility • Engaging site visitors in new and creative ways • Shortening the sales cycle and fostering cross-functional collaboration • Driving awareness and site traffic to stimulate interest in offerings • Leading paid media efforts for the PV Division, including social media campaigns, SEM, SEO • Developing an effective KPI strategy and using analytics for decision making • Collaborating with Marketing Communications to refine content strategies • Optimizing Stryker.com website content to improve search engine rankings • Serving as the subject matter expert for digital marketing • Assessing incoming marketing technologies and providing strategic recommendations • Managing the scheduling and posting of content across social media channels • Advocating for business needs and ensuring successful project execution

Role Description The Senior Marketing Manager, Demand Gen owns paid media strategy and execution end to end, alongside the marketing operations and measurement systems that support it. This role is responsible for running paid campaigns across multiple channels, owning the marketing tech stack, and building the reporting that ties marketing activity to pipeline and revenue. The Senior Marketing Manager will work closely with the Marketing Director, the content & social lead, and the events marketing manager. - Own paid media strategy and execution across search, social, and display — planning, launching, and optimizing campaigns without relying on an outside media agency - Build and maintain the marketing systems that keep the function running: HubSpot workflows, list hygiene, lead routing, campaign tracking, and CRM integrity - Define what marketing tracks and why — build dashboards and reporting that connect marketing activity to pipeline and revenue, and distinguish vanity metrics from real signal - Lead SEO and content production cadence, testing and iterating on demand gen tactics across channels - Own the marketing technology stack (HubSpot, GA4, Google Ads) — knowing when to add tools and when to cut them - Administer HubSpot at an admin level, not just as an end user - Maintain UTM architecture and tagging standards across all campaigns and channels - Build and deliver reporting that leadership actually uses to make decisions Qualifications - 5+ years in B2B or agency marketing with direct, hands-on ownership of paid demand gen and marketing operations - Proven ownership of paid media strategy and execution across multiple channels (search, social, display) without dependence on a media agency - HubSpot admin-level proficiency - Strong working knowledge of GA4, Google Tag Manager, SEMRush, and UTM architecture - Clear written communicator who thinks in data and moves without being asked - Track record of building reporting and dashboards that leadership actually uses Requirements - Experience at a digital agency or within the Shopify ecosystem (preferred) - Familiarity with Asana or similar project tracking tools (preferred) Benefits - Full-time position - Work from Home - Prepaid Medicine: Your health is our priority! - Life Insurance: Peace of mind for you and your loved ones! - Indefinite-Term Labor Contract: Stability and all legal benefits included!