Role Description We are currently seeking a highly skilled and experienced Digital Marketing Advisor to join our team. The ideal candidate will have a background in Life Sciences, Marketing, and/or Commerce, and possess strong consulting and/or agency experience. As a Digital Marketing Advisor, your role will involve providing strategic analytics-driven digital strategy consulting to our clients. This will enable them to create innovative customer experiences and enhance their digital marketing effectiveness. You will have the opportunity to lead strategy development, provide functional insights, and influence our client's digital agenda through your expertise in digital marketing, marketing operating models, and marketing strategies. Key Responsibilities - Provide strategic consulting services to clients, utilizing analytics-driven insights and expertise in digital marketing. - Collaborate with clients to understand their business goals, challenges, and target audience in order to develop effective digital marketing strategies. - Lead the development and implementation of marketing operating models, ensuring alignment with business objectives and driving operational efficiency. - Architect value and operating model architecture to influence and shape the digital agenda of our clients. - Conduct research and analysis to identify emerging trends, technologies, and best practices in digital marketing, and recommend innovative solutions to clients. - Evaluate and optimize the performance of digital marketing campaigns, leveraging data-driven insights and analytics. - Collaborate with cross-functional teams, including creative, content, and technology teams, to deliver integrated digital marketing solutions. - Provide guidance and mentorship to junior team members, sharing your expertise and best practices in digital marketing. Qualifications - Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications). - Minimum of 5-7 years of experience in digital marketing, preferably in the Life Sciences industry. - Strong expertise in digital marketing strategies, marketing operating models, and digital analytics. - Proven experience in consulting and/or agency environments, with a track record of delivering successful digital marketing projects. - In-depth knowledge of emerging trends, technologies, and best practices in digital marketing. - Proficiency in leveraging data and analytics to drive marketing decisions and measure campaign performance. - Excellent communication and presentation skills, with the ability to effectively convey complex ideas and recommendations to clients and stakeholders. - Strong analytical and problem-solving skills, with a detail-oriented approach to work. - Ability to work collaboratively in a fast-paced, dynamic environment and manage multiple projects simultaneously. - Demonstrated leadership capabilities and the ability to influence and drive change. - Note: Please include any relevant certifications or additional skills that support your qualifications for this role in your application.

• Leading and optimizing digital marketing efforts across the Peripheral Vascular Division • Overseeing digital marketing activities and strategies to expand brand awareness • Driving additional site/channel traffic and enhancing search engine visibility • Engaging site visitors in new and creative ways • Shortening the sales cycle and fostering cross-functional collaboration • Driving awareness and site traffic to stimulate interest in offerings • Leading paid media efforts for the PV Division, including social media campaigns, SEM, SEO • Developing an effective KPI strategy and using analytics for decision making • Collaborating with Marketing Communications to refine content strategies • Optimizing Stryker.com website content to improve search engine rankings • Serving as the subject matter expert for digital marketing • Assessing incoming marketing technologies and providing strategic recommendations • Managing the scheduling and posting of content across social media channels • Advocating for business needs and ensuring successful project execution

Role Description The Senior Marketing Manager, Demand Gen owns paid media strategy and execution end to end, alongside the marketing operations and measurement systems that support it. This role is responsible for running paid campaigns across multiple channels, owning the marketing tech stack, and building the reporting that ties marketing activity to pipeline and revenue. The Senior Marketing Manager will work closely with the Marketing Director, the content & social lead, and the events marketing manager. - Own paid media strategy and execution across search, social, and display — planning, launching, and optimizing campaigns without relying on an outside media agency - Build and maintain the marketing systems that keep the function running: HubSpot workflows, list hygiene, lead routing, campaign tracking, and CRM integrity - Define what marketing tracks and why — build dashboards and reporting that connect marketing activity to pipeline and revenue, and distinguish vanity metrics from real signal - Lead SEO and content production cadence, testing and iterating on demand gen tactics across channels - Own the marketing technology stack (HubSpot, GA4, Google Ads) — knowing when to add tools and when to cut them - Administer HubSpot at an admin level, not just as an end user - Maintain UTM architecture and tagging standards across all campaigns and channels - Build and deliver reporting that leadership actually uses to make decisions Qualifications - 5+ years in B2B or agency marketing with direct, hands-on ownership of paid demand gen and marketing operations - Proven ownership of paid media strategy and execution across multiple channels (search, social, display) without dependence on a media agency - HubSpot admin-level proficiency - Strong working knowledge of GA4, Google Tag Manager, SEMRush, and UTM architecture - Clear written communicator who thinks in data and moves without being asked - Track record of building reporting and dashboards that leadership actually uses Requirements - Experience at a digital agency or within the Shopify ecosystem (preferred) - Familiarity with Asana or similar project tracking tools (preferred) Benefits - Full-time position - Work from Home - Prepaid Medicine: Your health is our priority! - Life Insurance: Peace of mind for you and your loved ones! - Indefinite-Term Labor Contract: Stability and all legal benefits included!

Role Description The Digital Insights Specialist will be an integral player on the Audience Insights Team, one of three groups comprising the Performance Marketing Team at EDF. This position will help improve the effectiveness of EDF’s marketing and communications by working with various data sources to help the team understand our target audiences and the digital conversations that affect them. This position will report to the Manager, Audience Insights & Persuasion and work collaboratively with internal stakeholders across the Marketing and Communications and Development departments. Key Responsibilities - Build a solid understanding of our key target audiences through primary and secondary research. - Leverage social tools to track and monitor brand and topic conversations across major news outlets and social media channels including X, Instagram, LinkedIn, Reddit, YouTube, BlueSky and Facebook, as needed. - Lead the packaging and socialization of audience research for internal stakeholders, especially the Marketing, Membership, Communications, and Mission teams, providing clear guidance on how to apply the insights to their work. - Provide input on marketing and communications campaigns targeting key audiences. - Work closely with the Social Media Team to identify opportunities and potential areas of concern for EDF to engage in online conversations based on conversation trends and audience needs. - Collaborate with the Content Team to leverage conversation data and audience research in web content. - Make recommendations based on audience needs and digital conversations during crisis situations. - Participate in the design of research, analysis, intelligence gathering and data collection in the audience development process. - Create lists of influencers and news outlets that cover key topics related to EDF’s missions and initiatives. - Use search trend/keyword tools to surface insights, identify areas of interest, and pinpoint audience questions. - Support the identification and selection of data sources, tools, and research partners. - Set up systems for stakeholders to monitor news and online engagement. - Compile and distribute the in-team newsletter focused on performance metrics and project updates. - Participate in advancing EDF DEI goals in which people from all backgrounds and experiences feel connected, included, and empowered to address the environmental and organizational challenges in alignment with EDF values. Qualifications - Bachelor’s Degree in Research, Public Relations, Marketing, Communications or equivalent work experience. - 3+ years of relevant professional experience. - Experience using social media listening platforms like SparkToro or Meltwater. - Experience monitoring digital conversations for a large organization. - Demonstrated knowledge of key social media channels (Facebook, Instagram, TikTok, X, LinkedIn and Reddit). - Comfortable using Microsoft 365 products like Outlook and Excel; and AI tools like CoPilot. - Experience utilizing market research tools to surface insights on target audiences. - Passion for working with data and deriving insights that can inform strategy. - Ability to work independently and in an integrated team setting. - Strong communication (written and presentation) skills. - Demonstrates self-awareness, cultural competency and inclusivity, and ability to work with colleagues and stakeholders across diverse cultures and backgrounds. - Interest in and support of EDF mission and environmental advocacy. Benefits - Strong total rewards package encompassing competitive salary, robust benefits, and professional development opportunities consistent with a modern global organization. - Consideration of factors such as candidate experience, skills, training, internal team equity and local norms. - Pay ranges are country specific; the stated currency is not meant to be converted into any other currency. - Salary range: 62,000 - 67,000 USD.