Booth and Partners Pte Ltd logo
Booth and Partners Pte Ltd

OpenLoop was co-founded by CEO, Dr. Jon Lensing, and COO, Christian Williams, with the vision to bring healing anywhere. Our telehealth support solutions are thoughtfully designed to streamline and simplify go-to-market care delivery for companies offering meaningful virtual support to patients across an expansive array of specialties, in all 50 states. We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging. We want everyone to feel empowered and supported to do their best work. We’re based out of Des Moines, Iowa, but we’ve got teammates spread across the US in many departments. Day to day, we collaborate most frequently using Slack, Notion, Linear, Figma, FullStory, and Zoom.

Senior Marketing Manager - Demand Generation

Digital MarketingDigital MarketingFull TimeRemoteLeadTeam 1,001-5,000

Location

United States

Posted

5 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Senior Marketing Manager - Demand Generation

Booth and Partners Pte Ltd

Role Description The Senior Marketing Manager, Demand Gen owns paid media strategy and execution end to end, alongside the marketing operations and measurement systems that support it. This role is responsible for running paid campaigns across multiple channels, owning the marketing tech stack, and building the reporting that ties marketing activity to pipeline and revenue. The Senior Marketing Manager will work closely with the Marketing Director, the content & social lead, and the events marketing manager. - Own paid media strategy and execution across search, social, and display — planning, launching, and optimizing campaigns without relying on an outside media agency - Build and maintain the marketing systems that keep the function running: HubSpot workflows, list hygiene, lead routing, campaign tracking, and CRM integrity - Define what marketing tracks and why — build dashboards and reporting that connect marketing activity to pipeline and revenue, and distinguish vanity metrics from real signal - Lead SEO and content production cadence, testing and iterating on demand gen tactics across channels - Own the marketing technology stack (HubSpot, GA4, Google Ads) — knowing when to add tools and when to cut them - Administer HubSpot at an admin level, not just as an end user - Maintain UTM architecture and tagging standards across all campaigns and channels - Build and deliver reporting that leadership actually uses to make decisions Qualifications - 5+ years in B2B or agency marketing with direct, hands-on ownership of paid demand gen and marketing operations - Proven ownership of paid media strategy and execution across multiple channels (search, social, display) without dependence on a media agency - HubSpot admin-level proficiency - Strong working knowledge of GA4, Google Tag Manager, SEMRush, and UTM architecture - Clear written communicator who thinks in data and moves without being asked - Track record of building reporting and dashboards that leadership actually uses Requirements - Experience at a digital agency or within the Shopify ecosystem (preferred) - Familiarity with Asana or similar project tracking tools (preferred) Benefits - Full-time position - Work from Home - Prepaid Medicine: Your health is our priority! - Life Insurance: Peace of mind for you and your loved ones! - Indefinite-Term Labor Contract: Stability and all legal benefits included!

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