Role Description We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine. Key Responsibilities - Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value). - Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution. - Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts. - Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives. - Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates. - Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies. - Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees. - The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly. - Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools. Qualifications - Proven experience in B2B SaaS marketing. - Strong understanding of enterprise demand generation. - Experience with marketing automation and CRM tools. Requirements - Ability to manage and lead a marketing team effectively. - Experience in designing and executing multi-channel campaigns. - Strong analytical skills to report on marketing metrics. Benefits - Flexible working hours. - Remote work opportunity. - Competitive compensation.

Role Description OS1st is looking for a Field Experience Manager to strengthen relationships with our Independent Run Specialty and Family Footwear retail partners across the United States. This is a field-based role for someone who thrives on the road, loves working directly with retailers, and is energized by helping stores grow their business and deliver exceptional customer experiences. - You’ll spend your time in stores, at community events, and at race expos—training staff, improving product presentation, and representing the OS1st brand. - You’ll also partner closely with Territory Managers to deepen existing relationships and identify new business opportunities. This role reports to the VP of Sales. Qualifications - 3–5 years in outside sales, field sales support, or account management. - Background in running, footwear, sporting goods, or specialty retail preferred. - Strong presenter and trainer—comfortable speaking to individuals and groups alike. - Organized, self-directed, and accountable without needing close supervision. - Willingness and ability to travel approximately 70% of the time. Requirements - None required for this position. Benefits - Base Salary: $67,500–$77,500 - Bonus: 5–10% annual performance bonus - Medical (79-94% paid options by MPRB), Dental, Vision, STD, LTD, AD&D, and Life - Vacation, Holiday, & Sick Pay - 401K (competitive company match) What You’ll Do - Retailer Account Support - Visit existing retail accounts on a regular cadence to build relationships and identify opportunities. - Conduct product training with store staff to drive confidence and sell-through. - Improve in-store merchandising, product presentation, and inventory assortment. - Serve as a trusted resource for store owners, buyers, and associates. - Events & Community Engagement - Represent OS1st at fun runs, local races, marathon expos, grand openings, and vendor days. - Set up displays, educate consumers, support retailers, and drive product sales on-site. - Build brand visibility and community presence in key markets. - Business Development - Identify and prospect new Independent Run Specialty and Family Footwear retailers. - Schedule and conduct introductory meetings with prospective accounts. - Generate qualified opportunities for Territory Managers and maintain a healthy pipeline. - Occasionally onboard and manage new accounts directly. - Territory Manager Partnership - Coordinate store visits, follow up on customer needs, and support promotional programs. - Conduct training following new account openings. - Assist with regional sales initiatives and help ensure customer satisfaction. - Market Intelligence - Share customer feedback and market trends with the broader sales and product teams. - Represent OS1st’s values and culture in every retailer interaction. - Serve as the eyes and ears of the brand in the field. Traits That Set You Apart - You’re genuinely passionate about helping independent retailers succeed. - You build relationships quickly and maintain them over time. - You’re adaptable—comfortable shifting between a training session, a trade show booth, and a prospecting call in the same week. - You take ownership of your territory and outcomes. - You communicate clearly and proactively, both with retailers and internal teammates. What Success Looks Like in Year One - Complete 300+ retailer visits across assigned regions. - Train hundreds of retail associates on OS1st products and selling techniques. - Support major regional race events and expos. - Improve merchandising execution across key accounts. - Generate a consistent pipeline of qualified new account opportunities. - Be recognized as a trusted resource by both independent retailers and Territory Managers. Work Environment - Remote role with travel on site with accounts 70% of the time. - Collaborative team environment with both remote work and in-person. Physical Demands - Regularly required to sit; use hands to handle or feel and type. - Speaking and hearing ability; heavy communication through talking and listening to employees and clients directly as well as through telephone conversations to resolve issues. - Frequently required to reach with hands and arms. - Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. - May lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. - Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. - This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, and phones. Position Type - This is a full-time position. Occasional evening and weekend work may be required as job duties demand. AAP/EEO Statement Modern Performance + Recovery Brands, LLC dba ING Source, LLC, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Why OS1st At OS1st, we believe our retail partners deserve more than great products—they deserve a true partner. This role exists because we’re committed to showing up for independent retailers in a way that most brands don’t: in their stores, at their events, and in their communities. If you’re looking for a role where your relationships and expertise directly impact business outcomes—for retailers and for OS1st—this is it.

• Develop and execute regional demand generation strategies to achieve pipeline and revenue goals for the Enterprise sales organization. • Partner with Sales, Product Marketing, Partner Marketing, and Digital Marketing teams to align marketing programs with business priorities. • Plan and deliver integrated marketing campaigns, events, ABM initiatives, and partner programs targeting executive, business, and technical audiences. • Track, analyze, and optimize marketing performance through pipeline reporting, campaign measurement, and deal progression analysis. • Maintain regular communication and business reviews with sales stakeholders. • Manage regional marketing calendars and ensure alignment with corporate and partner initiatives. • Leverage brand, digital, social, and local marketing channels to drive awareness, engagement, and demand generation.

• Define and execute a 360° marketing and content strategy aligned with Dialog’s identity and sales and retention objectives. • Lead demand-generation initiatives: SEO, SEM, paid campaigns, email marketing, webinars, events and ABM. • Directly manage the partnerships area and all related activities. • Manage brand presence: social media, blog, media and strategic partnerships. • Develop and maintain an editorial calendar covering top-, mid- and bottom-funnel content (e.g., articles, whitepapers, case studies, videos). • Optimize the website and digital channels to convert traffic into MQLs, with continuous monitoring of KPIs such as CAC, LTV and ROI. • Oversee the creation of sales materials: pitch decks, one-pagers, playbooks and enablement content. • Monitor marketing and content performance (KPIs, pipeline, organic metrics and engagement) and present executive reports with actionable insights. • Manage the marketing budget, prioritizing high-impact initiatives and maximizing ROI. • Lead and develop a multidisciplinary team (production, content, digital, events), as well as external vendors and freelancers. • Collaborate closely with Product, Sales and Customer Success to ensure alignment across positioning, customer journey and messaging. • Represent Dialog publicly at events, webinars and partner/influencer groups.