• Define and execute a 360° marketing and content strategy aligned with Dialog’s identity and sales and retention objectives. • Lead demand-generation initiatives: SEO, SEM, paid campaigns, email marketing, webinars, events and ABM. • Directly manage the partnerships area and all related activities. • Manage brand presence: social media, blog, media and strategic partnerships. • Develop and maintain an editorial calendar covering top-, mid- and bottom-funnel content (e.g., articles, whitepapers, case studies, videos). • Optimize the website and digital channels to convert traffic into MQLs, with continuous monitoring of KPIs such as CAC, LTV and ROI. • Oversee the creation of sales materials: pitch decks, one-pagers, playbooks and enablement content. • Monitor marketing and content performance (KPIs, pipeline, organic metrics and engagement) and present executive reports with actionable insights. • Manage the marketing budget, prioritizing high-impact initiatives and maximizing ROI. • Lead and develop a multidisciplinary team (production, content, digital, events), as well as external vendors and freelancers. • Collaborate closely with Product, Sales and Customer Success to ensure alignment across positioning, customer journey and messaging. • Represent Dialog publicly at events, webinars and partner/influencer groups.

• Set direction for sector marketing strategy aligned to enterprise growth objectives • Establish enterprise-level positioning frameworks and ensure consistency across sectors and industries • Advise senior leadership on market opportunities, growth strategies, and competitive positioning • Oversee development and quality of sales enablement materials across sectors to ensure strategic alignment and impact • Drive the use of market intelligence, customer insights, and competitive analysis to inform enterprise strategy and investment decisions • Ensure integration and alignment of campaigns and marketing programs across sectors and business units • Lead cross-sector collaboration and alignment across marketing, sales, and business leadership teams • Mentor and guide marketing team members, providing functional leadership and strategic direction

Role Description The CVM Lead (US Market) is responsible for transforming the current CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push specifically for the US market. - Funnel Conversion: - Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. - Own first-purchase activation across the first 7 days. - Retention & Rebill: - Differentiating renewal sequences by plan tier (1 / 3 / 6 month). - Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. - Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. - Reactivation: - Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. - Recover revenue from a base that is currently dormant due to deliverability issues. - Add-on Monetization: - Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. - Channel & Tooling: - Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). - Recover and maintain email domain reputation. - Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). - Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). - Measurement: - Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible. Qualifications - 3+ years operating CVM/lifecycle programs on the US market specifically. - 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end. - Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred. - Real, hands-on experience launching SMS as a marketing channel in the US. - Real, hands-on experience launching web push and measuring its lift. - SQL good enough to pull your own segments and validate your own data. - A subscription-business orientation. - A track record of measurable incremental revenue from CRM. - Bias toward action. - Communication skills in English and Russian. Requirements - Experience migrating off a damaged email domain. - Experience in job search, career, HR-tech, or adjacent consumer subscription verticals. - iMessage Business / RCS experience. Benefits - $4000-7000/month. - 38 Days Off.

• Create compelling, insight-driven marketing content across digital and publication channels, turning research and data into engaging reports, articles, website content, newsletters, campaigns, and social media. • Execute inbound lead generation initiatives to increase marketing-qualified leads • Develop and support account-based marketing campaigns for strategic clients and partners • Optimize website content and landing pages to improve SEO and conversion rates • Conduct keyword research, competitor analysis, and other SEO initiatives • Analyze marketing performance and recommend improvements using data and insights • Support public relations activities, including media outreach and press releases • Build relationships with clients, partners, and media contacts • Experiment with new marketing ideas, content formats, and AI-powered workflows to improve efficiency and impact