Flosum

Role Description We are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels. This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages. You’ll step into an existing demand engine and make it smarter, sharper, and more scalable. You’ll introduce new ideas, optimize what’s working, cut what’s not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience. If you know how to earn credibility with developers — not just market to them — we want to talk. What You’ll Do - Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships - Drive net-new qualified enterprise pipeline aligned to ICP accounts - Strengthen campaign architecture, segmentation, and targeting precision - Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem - Improve campaign-to-opportunity conversion and channel efficiency - Establish clear performance benchmarks, reporting rigor, and pipeline visibility - Partner closely with Sales leadership to align on target accounts and revenue goals - Lead and mentor the demand team toward experimentation, accountability, and performance What Success Looks Like Within your first 12 months, you will have: - Increased qualified enterprise pipeline - Improved channel efficiency and conversion performance - Diversified demand sources beyond any single channel - Elevated engagement within the Salesforce DevOps community - Brought fresh energy and sharper execution to our demand strategy Qualifications - 7–12+ years of demand generation or growth marketing experience in B2B SaaS - Proven track record of driving enterprise pipeline acceleration - Experience marketing to technical audiences (developers, architects, DevOps, IT leaders) - Salesforce ecosystem familiarity is strongly preferred - DevOps, developer tooling, or technical SaaS experience is highly preferred - Demonstrated success running integrated, omnichannel programs - Strong analytical orientation with a clear attribution mindset - Confidence to challenge assumptions and introduce new ideas - A bias for action and comfort operating in a high-growth environment Benefits - Opportunity to shape the digital strategy at a high-growth Salesforce ISV - Collaborative, innovative, and mission-driven culture - Competitive compensation and benefits - Career growth in a fast-scaling company serving global enterprises Extras (Benefits & Perks) - Competitive compensation, incentive structure, and company equity - Daily coaching, mentorship, and growth opportunity - Be part of a global, mission-driven team - Learn from top leaders in Salesforce DevOps and SaaS sales - Work on exciting challenges in a rapidly growing industry

Role Description We're hiring a Technical Enablement & Documentation Lead to own the end-to-end knowledge experience for Flosum — from product documentation across DevOps, Data Backup, Security, and Compliance, to the launch of our official Flosum Certification Program. You'll be the bridge between Product, Support, Sales Engineering, and Customers, turning real-world signals into authoritative, learner-friendly content. Key Responsibilities - Own, maintain, and continuously improve Flosum's product documentation across Salesforce DevOps, Data Backup & Recovery, Security, and Compliance modules. - Build and launch the Flosum Certification Program, including learning paths, exam blueprints, hands-on labs, and badge tiers (Admin, Developer, Architect). - Analyze inbound signals — support cases, demo requests, and prospect inquiries — to identify documentation gaps and proactively update content. - Partner with Support to convert recurring tickets into self-service knowledge base articles, reducing case volume. - Collaborate with Product Management and Engineering to document new releases, features, and APIs in lockstep with the release calendar. - Work with Sales Engineering to ensure demo-driven questions are reflected in public-facing guides and FAQs. - Establish documentation standards, style guides, and review workflows to keep content accurate, versioned, and on-brand. - Track content performance (views, search queries, deflection rates, certification pass rates) and report on enablement KPIs. Qualifications - 5+ years in technical writing, developer enablement, or technical training — ideally in the Salesforce ecosystem. - Hands-on familiarity with Salesforce DevOps concepts (version control, CI/CD, sandbox management, deployments) and data backup/recovery principles. - Proven track record building or contributing to a certification or learning program (Trailhead-style modules, exam design, or LMS authoring). - Strong analytical mindset — comfortable mining Zendesk/Salesforce Service Cloud cases and CRM data to prioritize content roadmaps. - Excellent writing skills with the ability to translate complex technical workflows into clear, actionable guidance. - Experience with documentation platforms (Document360, Zendesk Guide, Readme, GitBook, or similar). Preferred Qualifications - Salesforce Administrator or Platform Developer certification. - Prior experience at a Salesforce ISV or DevOps tooling company (Copado, Gearset, AutoRABIT, OwnBackup, etc.). - Background in instructional design or video-based learning production. What Success Looks Like in 12 Months - Documentation NPS and self-service deflection rates measurably improved. - Flosum Certification Program launched with at least three role-based tracks and an active learner community. - A repeatable feedback loop established between Support, Sales, and Documentation.

• Create daily LinkedIn content — posts, carousels, polls, and short-form video — that drives conversation around Salesforce DevOps, metadata, Agentforce, and release management • Produce a steady stream of YouTube videos, livestreams, podcasts, and demo reels showing Flosum in action against real-world DevOps challenges • Speak at Dreamforce, TrailblazerDX, World Tours, community user groups, and partner webinars — owning the stage as Flosum's technical storyteller • Build hands-on demos and reference architectures that showcase Flosum's native CI/CD, backup, data masking, and Agentforce-ready workflows • Engage authentically with the Trailblazer Community — comment, collaborate, and amplify other voices in Salesforce DevOps • Partner with product and engineering to translate roadmap into compelling narratives, blogs, and launch campaigns • Mentor customers and prospects on source-driven development, branching strategies, and DevOps KPIs like deployment frequency and change failure rate • Represent the developer's voice internally — bring community feedback back to product to shape what we build next

• Create daily LinkedIn content — posts, carousels, polls, and short-form video — that drives conversation around Salesforce DevOps, metadata, Agentforce, and release management • Produce a steady stream of YouTube videos, livestreams, podcasts, and demo reels showing Flosum in action against real-world DevOps challenges • Speak at Dreamforce, TrailblazerDX, World Tours, community user groups, and partner webinars — owning the stage as Flosum's technical storyteller • Build hands-on demos and reference architectures that showcase Flosum's native CI/CD, backup, data masking, and Agentforce-ready workflows • Engage authentically with the Trailblazer Community — comment, collaborate, and amplify other voices in Salesforce DevOps • Partner with product and engineering to translate roadmap into compelling narratives, blogs, and launch campaigns • Mentor customers and prospects on source-driven development, branching strategies, and DevOps KPIs like deployment frequency and change failure rate • Represent the developer's voice internally — bring community feedback back to product to shape what we build next

• Create daily LinkedIn content — posts, carousels, polls, and short-form video — that drives conversation around Salesforce DevOps, metadata, Agentforce, and release management • Produce a steady stream of YouTube videos, livestreams, podcasts, and demo reels showing Flosum in action against real-world DevOps challenges • Speak at Dreamforce, TrailblazerDX, World Tours, community user groups, and partner webinars — owning the stage as Flosum's technical storyteller • Build hands-on demos and reference architectures that showcase Flosum's native CI/CD, backup, data masking, and Agentforce-ready workflows • Engage authentically with the Trailblazer Community — comment, collaborate, and amplify other voices in Salesforce DevOps • Partner with product and engineering to translate roadmap into compelling narratives, blogs, and launch campaigns • Mentor customers and prospects on source-driven development, branching strategies, and DevOps KPIs like deployment frequency and change failure rate • Represent the developer's voice internally — bring community feedback back to product to shape what we build next

Role Description We're hiring a Salesforce DevOps Evangelist to be the public face and voice of Flosum across LinkedIn, YouTube, and the global Salesforce ecosystem. You will make Flosum famous by building an authentic personal brand, connecting deeply with developers, admins, and architects, and turning Salesforce DevOps best practices into content people can't stop sharing. If you live and breathe Salesforce DevOps, post about it daily, and love being on camera — this role was built for you. What You'll Do - Create daily LinkedIn content — posts, carousels, polls, and short-form video — that drives conversation around Salesforce DevOps, metadata, Agentforce, and release management. - Produce a steady stream of YouTube videos, livestreams, podcasts, and demo reels showing Flosum in action against real-world DevOps challenges. - Speak at Dreamforce, TrailblazerDX, World Tours, community user groups, and partner webinars — owning the stage as Flosum's technical storyteller. - Build hands-on demos and reference architectures that showcase Flosum's native CI/CD, backup, data masking, and Agentforce-ready workflows. - Engage authentically with the Trailblazer Community — comment, collaborate, and amplify other voices in Salesforce DevOps. - Partner with product and engineering to translate roadmap into compelling narratives, blogs, and launch campaigns. - Mentor customers and prospects on source-driven development, branching strategies, and DevOps KPIs like deployment frequency and change failure rate. - Represent the developer's voice internally — bring community feedback back to product to shape what we build next. Qualifications - 5+ years hands-on Salesforce experience: Apex, LWC, Flow, Metadata API, SOQL. - Deep expertise in Salesforce DevOps — CI/CD pipelines, Git source control, sandbox management, automated testing, and release orchestration. - Working knowledge of Agentforce and how AI agents intersect with DevOps, governance, and metadata. - A proven track record of building a personal brand on LinkedIn — you already post regularly and have an engaged following. - Comfort and charisma on camera — you can record a demo, host a livestream, or keynote a webinar without breaking a sweat. - Excellent written communication — your posts, blogs, and docs are crisp, opinionated, and useful. - Experience with Flosum, Gearset, Copado, Salto, or similar DevOps tooling. - Salesforce certifications (Platform Developer I/II, Application Architect, or DevOps-specific) strongly preferred. Bonus Points - Existing speaker history at Dreamforce, TDX, or major community events. - Active YouTube channel, podcast, or blog focused on the Salesforce ecosystem. - Salesforce MVP, Golden Hoodie, or recognized community leader status. - Experience launching developer programs, hackathons, or community initiatives. Success Metrics — First 12 Months - Grow Flosum's share of voice in Salesforce DevOps conversations on LinkedIn and YouTube. - Publish a consistent cadence of high-engagement content across owned and personal channels. - Deliver flagship talks at a minimum of 6 industry events including Dreamforce and TDX. - Drive measurable inbound interest — demo requests, trial signups, and community sign-ups attributable to evangelism. - Build a thriving Flosum developer community that customers and prospects want to be part of. Benefits - Be the most recognized voice in Salesforce DevOps — with a company that will invest in your brand. - Work alongside a passionate team that's defining the category natively on the Salesforce platform. - Remote-first culture with a real travel and content production budget.

• Define and drive the multi-year product roadmap across Flosum's five product lines: DevOps, Backup & Archive, Trust Center, Data Seeding, and DevOps for Veeva. • Identify whitespace opportunities in the Salesforce ecosystem where Flosum can create new categories or capture market share from competitors. • Translate deep Salesforce platform knowledge (metadata architecture, deployment models, Agentforce, Data Cloud, multi-org environments) into product capabilities that enterprise customers will pay premium prices for. • Stay ahead of Salesforce's own product direction (three releases per year) and position Flosum to capitalize on every platform shift. • Lead the next wave of AI-powered DevOps capabilities built on Agentforce, including intelligent deployment agents, AI-driven code review, automated security scanning, and predictive release management. • Define how Flosum's extensibility platform enables customers to build custom AI-driven workflows within Salesforce's trust boundary. • Pioneer agent-aware governance: preparing Salesforce governance frameworks for autonomous systems and AI agents. • Engage directly with Fortune 500 customers and prospects to deeply understand their pain points around Salesforce development, security, compliance, and data management. • Translate complex enterprise requirements (SOX, zero-trust, multi-org, regulated industries) into elegant product solutions. • Partner with Sales and Customer Success to influence deal strategy, conduct product demos for strategic accounts, and close competitive evaluations. • Write detailed product requirements, user stories, and acceptance criteria. You do the work, not just delegate it. • Partner with engineering to deliver on aggressive timelines. Own sprint planning, backlog prioritization, and release coordination. • Define and track product KPIs: adoption, activation, expansion, NPS, competitive win rates.

• Own Flosum's social media strategy end-to-end across LinkedIn, X, YouTube, and emerging platforms. • Drive brand awareness by crafting compelling narratives that position Flosum as a category leader. • Engage at least 500 net-new people into the Flosum ecosystem each month through creative, authentic outreach and content. • Build and execute targeted engagement plans for our top 10,000 priority accounts, ensuring meaningful touchpoints with both practitioners and executives. • Lead thought leadership programs in partnership with our executives, ghostwriting and amplifying high-impact content that resonates with the Salesforce DevOps community. • Design and launch creative contests, campaigns, and community activations that spark conversation and grow our audience. • Generate significant qualified pipeline from social channels, partnering closely with sales and demand gen to convert engagement into opportunities. • Engage daily with users, customers, partners, and executives — making Flosum's social presence feel human, responsive, and indispensable. • Measure, report, and optimize against KPIs including reach, engagement, follower growth, account penetration, and sourced/influenced pipeline.

• Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives • Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training • Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition • Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore • Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story • Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle • Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal • Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community • Competitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidence • Product launches: own go-to-market plans, cross-functional launch coordination, tiering, messaging, and post-launch performance measurement • Analyst and influencer relations support, briefing analysts and contributing to reports such as Gartner Magic Quadrant and Forrester Wave evaluations • Customer and market research, including persona development, buyer journey mapping, and voice-of-customer programs • Pricing and packaging input in partnership with Product and Finance • Technical evangelism through conference talks, podcasts, developer communities, and social channels • Measurement and reporting on content performance, enablement adoption, pipeline influence, and message effectiveness

Role Description We're looking for a Technical Product Marketing Manager who can be the voice of our products — translating deep technical capabilities into compelling stories that resonate with developers, technical buyers, and executives alike. This person will own the narrative of our company and platform, drive every piece of customer-facing content, and ensure our differentiators are crystal clear at every stage of the customer journey. You will be the connective tissue between Product, Sales, Customer Success, and Marketing, and your work will directly impact win rates, deal velocity, and customer retention. What you'll own - Content strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep dives - Sales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep training - Product positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value proposition - Website messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignore - Internal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling story - Win-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cycle - Post-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewal - Technical webinars, live demos, and thought-leadership events that engage technical audiences and build community - Competitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidence - Product launches: own go-to-market plans, cross-functional launch coordination, tiering, messaging, and post-launch performance measurement - Analyst and influencer relations support, briefing analysts and contributing to reports such as Gartner Magic Quadrant and Forrester Wave evaluations - Customer and market research, including persona development, buyer journey mapping, and voice-of-customer programs - Pricing and packaging input in partnership with Product and Finance - Technical evangelism through conference talks, podcasts, developer communities, and social channels - Measurement and reporting on content performance, enablement adoption, pipeline influence, and message effectiveness Qualifications - 5+ years in technical product marketing, product management, or developer relations, ideally in B2B SaaS or infrastructure/platform companies - A technical background (CS degree, engineering experience, or equivalent hands-on fluency) — you can hold your own with engineers and architects - Exceptional writing and storytelling skills with a portfolio that proves it - Demonstrated ability to translate complex technical concepts into clear, differentiated, customer-centric messaging - Track record of driving measurable improvements in win rate, pipeline conversion, or sales productivity - Stage presence — comfortable hosting webinars, delivering keynotes, and recording demos - Strong cross-functional leadership; you can influence Product, Sales, and Engineering without formal authority - Bias for action, sharp prioritization instincts, and a builder's mindset Nice to have - Experience marketing to developers, data engineers, security teams, or platform engineering audiences - Familiarity with [your product category — e.g., AI/ML, data infrastructure, cybersecurity, DevOps] - Prior experience launching a category or repositioning a platform Why this role matters Messaging is our moat. The person in this seat will define how the market understands us, how our sellers win, and how our customers continue to find value long after the contract is signed. If you want to own the narrative of a company end-to-end, this is the role.