• Set direction for sector marketing strategy aligned to enterprise growth objectives • Establish enterprise-level positioning frameworks and ensure consistency across sectors and industries • Advise senior leadership on market opportunities, growth strategies, and competitive positioning • Oversee development and quality of sales enablement materials across sectors to ensure strategic alignment and impact • Drive the use of market intelligence, customer insights, and competitive analysis to inform enterprise strategy and investment decisions • Ensure integration and alignment of campaigns and marketing programs across sectors and business units • Lead cross-sector collaboration and alignment across marketing, sales, and business leadership teams • Mentor and guide marketing team members, providing functional leadership and strategic direction

Role Description The CVM Lead (US Market) is responsible for transforming the current CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push specifically for the US market. - Funnel Conversion: - Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. - Own first-purchase activation across the first 7 days. - Retention & Rebill: - Differentiating renewal sequences by plan tier (1 / 3 / 6 month). - Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. - Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. - Reactivation: - Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. - Recover revenue from a base that is currently dormant due to deliverability issues. - Add-on Monetization: - Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. - Channel & Tooling: - Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). - Recover and maintain email domain reputation. - Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). - Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). - Measurement: - Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible. Qualifications - 3+ years operating CVM/lifecycle programs on the US market specifically. - 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end. - Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred. - Real, hands-on experience launching SMS as a marketing channel in the US. - Real, hands-on experience launching web push and measuring its lift. - SQL good enough to pull your own segments and validate your own data. - A subscription-business orientation. - A track record of measurable incremental revenue from CRM. - Bias toward action. - Communication skills in English and Russian. Requirements - Experience migrating off a damaged email domain. - Experience in job search, career, HR-tech, or adjacent consumer subscription verticals. - iMessage Business / RCS experience. Benefits - $4000-7000/month. - 38 Days Off.

• Create compelling, insight-driven marketing content across digital and publication channels, turning research and data into engaging reports, articles, website content, newsletters, campaigns, and social media. • Execute inbound lead generation initiatives to increase marketing-qualified leads • Develop and support account-based marketing campaigns for strategic clients and partners • Optimize website content and landing pages to improve SEO and conversion rates • Conduct keyword research, competitor analysis, and other SEO initiatives • Analyze marketing performance and recommend improvements using data and insights • Support public relations activities, including media outreach and press releases • Build relationships with clients, partners, and media contacts • Experiment with new marketing ideas, content formats, and AI-powered workflows to improve efficiency and impact

Role Description Careem is looking for a sharp, execution-focused Marketing Executive to join our Vertical Marketing team in Amman. At L7, you are an emerging marketing professional who brings energy, curiosity, and a strong bias for action. You will work closely with senior marketers to plan and execute campaigns that drive awareness, acquisition, and engagement across Careem's key verticals. This role sits at the intersection of brand, performance, and local market insight. You will be the boots-on-the-ground champion for vertical marketing in Jordan, translating regional strategies into locally resonant campaigns that move the needle. What You'll Do - Support the end-to-end execution of vertical marketing campaigns across digital, OOH, and in-app channels in the Jordanian market. - Partner with the Rides, Food, and Grocery vertical teams to develop and roll out go-to-market plans, seasonal activations, and promotional campaigns. - Brief creative teams and agencies on campaign assets; ensure all content is culturally relevant, on-brand, and optimise for the local audience. - Monitor campaign KPIs (impressions, CTR, conversion, GMV uplift), compile performance reports, and surface actionable insights to the team. - Work closely with Growth, Product, Operations, and City teams to align marketing initiatives with business priorities. - Coordinate with media agencies, OOH vendors, and local partners to ensure timely and quality delivery of campaign materials. - Track competitor activity, local consumer trends, and vertical-specific insights to inform campaign strategy. - Assist in tracking campaign spend against allocated budgets and flag variances proactively. Qualifications - 3–5 years of marketing experience, ideally within a consumer-facing brand, tech startup, or agency environment. - Solid understanding of integrated marketing—digital, social, OOH, and in-app. - Proven ability to execute campaigns end-to-end with attention to detail and strong project management skills. - Comfortable working with data and dashboards—able to read performance metrics and translate them into clear recommendations. - Strong written and verbal communication skills in both Arabic and English. - Ability to manage multiple work streams simultaneously in a fast-paced, ambiguous environment. - A collaborative mindset with the ability to work effectively across functions and levels. - Bachelor's degree in Marketing, Business, Communications, or a related field. Benefits - Work and learn from great minds by joining a community of inspiring colleagues. - Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential. - Explore new opportunities to learn and grow every day. - Work remotely from any country in the world for 30 days a year with unlimited vacation days per year. - Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.