Role Description We have a fantastic opportunity for a Marketing Operations Manager to join our Marketing team on a full-time basis. This is initially a 12-month FTC with the potential to go permanent. The Marketing Operations Manager is the central coordinator and “front door” for all creative asset requests entering the First Bus Production Hub. This role ensures that all briefs are reviewed, scoped, resourced, and delivered efficiently and to a high standard. It’s vital that this person understands the 'how' in terms of content delivery, is comfortable at processing swiftly and understands priority. You will be responsible for managing workflow from intake to output across the department, optimising processes, and keeping the Production Hub running smoothly. This is a pivotal role for someone who thrives in a fast-paced, high-volume creative environment and brings both calm organisation and strong relationship-building skills. Key Responsibilities - Workflow & Project Intake - Serve as the primary contact for all requests entering the Production Hub. - Review and interrogate briefs in collaboration with the Head of Content Strategy to ensure clarity, completeness, and alignment with business objectives. - Assess project requirements, scope complexity, and determine the most suitable creative resource to deliver the work. - Scheduling & Resource Management - Allocate and schedule the appropriate internal and/or external creative talent. - Manage the Production Hub schedule, ensuring workloads are balanced and deadlines are realistic and achievable. - Maintain visibility of all active projects, identifying bottlenecks early and adjusting resourcing as needed. - Support budget tracking for freelance, production and external resource spend. - Manage freelancer onboarding, briefing standards, quality control, and performance evaluation of external suppliers. - Process Development & Operational Excellence - Design, document, and continually optimise Production Hub processes to improve speed, quality, and consistency. - Implement tools, workflows, and reporting mechanisms that enhance transparency, efficiency, and communication. - Champion best-practice creative operations within the marketing team. - Monitor operational KPIs such as turnaround time, SLA adherence, resource utilisation, campaign delivery efficiency and stakeholder satisfaction. - Produce regular Production Hub performance reporting and insights to improve operational effectiveness. - Ensure all creative output adheres to brand guidelines, accessibility standards, legal & regulatory compliance and stakeholder approval processes. - Support the organisation and governance of digital assets, templates and creative documentation to ensure efficient reuse, version control and rights usage. - Stakeholder Management & Communication - Act as the bridge between internal stakeholders and creative teams, providing clear timelines, expectations, and updates. - Confidently challenge briefs, timings, and priorities when needed, delivering constructive feedback while maintaining strong relationships. - Collaborate with wider marcomms teams, as well as digital and customer experience to coordinate integrated campaign delivery. - Mentor stakeholders on effective briefing and campaign planning practices. - Foster collaboration and clarity across teams to ensure smooth delivery of all creative work. - Innovation & Continuous Improvement - Evaluate and implement AI-assisted workflows for briefing, scheduling, content ideation, tagging, asset management and reporting. - Identify automation opportunities that reduce manual administration and improve delivery speed. - Experiment with new approaches that increase productivity or expand the Production Hub’s capabilities. - Support a culture of innovation and efficiency within the marketing function. Qualifications - Extensive experience managing creative workflow in a busy studio, agency, or in-house environment. - Strong understanding of creative and production processes across design, copy, digital, and content disciplines. - Outstanding organisational skills with the ability to manage multiple projects and priorities simultaneously. - A calm, solution-focused approach, even under pressure. - Excellent communication, relationship-building, and negotiation skills. - Ability to assess briefs, challenge assumptions, and guide teams towards the best creative outcomes. Requirements - Experience within transport, consumer, or complex multi-stakeholder environments. - Knowledge of project management tools (e.g., Asana, Trello, Monday.com, or similar). - An interest in AI tools and a willingness to experiment with new methods to improve creative output. Salary £60,000-£70,000 Benefits - Your health is important to us which is why we offer Simply Health & Smart Health for you and your dependents at no cost to you. - We are also committed to your financial wellbeing, and we offer a platform with many discounts on high street brands and supermarkets. - Discounted train travel for you and your family after 6 months service as well as a free bus pass. - Cycle to work scheme. - 25 days' holiday + bank holidays. - Pension scheme and chance to buy discounted First Group shares. - Enhanced maternity / paternity pay. - Flexible working. Equal Opportunities Public transport serves everyone, whatever their differences. At First Bus, we want to be an employer open to you, no matter what your differences are. We aspire to be an inclusive organisation because diverse backgrounds, thinking and experiences bring so many benefits to our customers, communities, and people. We welcome applications from all.

• Define and lead campaign planning and prioritization, ensuring initiatives are properly scoped, sequenced, resourced, and aligned with business goals. • Own the project management systems, workflows, templates, intake processes, and task configuration that enable efficient campaign execution with clear accountability. • Implement and manage the team's marketing project management platform (Asana, ClickUp, or equivalent), driving consistent adoption and execution. • Report project status, timelines, risks, and success metrics to marketing leadership. • Evaluate, implement, and optimize the marketing technology stack, ensuring systems are integrated, scalable, and widely adopted. • Own the health and integration of HubSpot, GA4, Google Tag Manager, Pendo, Aircall, and related platforms, partnering with Data and Engineering on tools such as Fivetran and Snowflake. • Lead technical campaign implementation, including tracking, pixels, UTMs, event tagging, QA, and engineering requirements. • Maintain HubSpot data quality through workflows, governance, and AI-powered enrichment tools like Clay, continually improving segmentation, personalization, and ICP alignment. • Ensure GDPR, CCPA, and marketing data governance standards are consistently maintained. • Design, build, and optimize email automation, nurture programs, lifecycle transitions, re-engagement campaigns, and triggered communications. • Own email performance reporting and continuously improve deliverability, engagement, segmentation, and conversion. • Build and maintain audience segmentation while identifying customer journey improvements, automation gaps, and new campaign opportunities. • Leverage AI to improve automation, personalization, audience targeting, and engagement insights. • Own marketing attribution strategy, evolving the attribution model as data maturity grows. • Ensure accurate attribution across paid, organic, email, direct, and offline channels while maintaining HubSpot as marketing's source of truth. • Maintain reliable marketing data flowing into Snowflake and Tableau through consistent tagging, structure, and governance. • Partner with Sales Ops to manage lead scoring and lifecycle stages that preserve attribution accuracy. • Deliver weekly, monthly, and quarterly KPI reporting, and support annual planning, budgeting, and revenue forecasting with data-driven insights.

• Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements • Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives • Utilize data orchestration tools like RingLead to scale our record management and hygiene programs • Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods • Maintain and enhance data quality through enrichment tools and lead routing systems • Define and track, along with leadership, KPIs relevant to the marketing organization • Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows • Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack • Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins • Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures • Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks • Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity

Role Description The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution. Reports to: VP of GTM Operations Pay Classification: Full-Time, Exempt Responsibilities - Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements - Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives - Utilize data orchestration tools like RingLead to scale our record management and hygiene programs - Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods - Maintain and enhance data quality through enrichment tools and lead routing systems - Define and track, along with leadership, KPIs relevant to the marketing organization - Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows - Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack - Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins - Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures - Partner with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks - Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity Qualifications - Bachelor’s degree in marketing, business, or other relevant fields preferred - 3+ years of experience in marketing operations or related roles - Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders - Ability to manage marketing programs using Asana as a project management tool - Strong understanding of marketing automation, email marketing, and campaign analytics - Proficiency in managing and integrating marketing tech stacks - Proven knowledge of relevant tools and platforms - CRM & Automation: Salesforce, Pardot - Lead Management & Routing: RingLead, Chili Piper - Data Enrichment: ZoomInfo, Apollo, Clay - Analytics & Reporting: Google Analytics, Looker - Project Management: Asana - Excellent communication and organizational skills - Ability to work independently and collaboratively across teams Requirements - Ability to meet deadlines with a high degree of motivation - Excellent communication skills - Thrives in a fast-paced environment - Ability to work individually as well as collaboratively Benefits - Healthcare, Dental, and Vision Benefits - Employer Paid Life Insurance and Disability Insurance - EAP - Employee Assistance Program - Pet Insurance - 401(k) Plan with Employer Matching - Competitive Bonus Structure - Home Office Reimbursement - Certification Reimbursement - Personalized Career Coaching - Generous Paid Time Off - Paid Office Closure December 25-January 1 - Vacation Bonus - Summer Hours