Tithe.ly logo
Tithe.ly

Tithely provides simple, powerful tools that help churches cultivate generosity and connect with their community.

Marketing Operations Manager

Marketing OperationsMarketing OperationsFull TimeRemoteSeniorTeam 51-200Since 2015H1B No SponsorCompany SiteLinkedIn

Location

Alabama + 28 moreAll locations: Alabama | Arizona | California | Colorado | Florida | Idaho | Illinois | Iowa | Kansas | Kentucky | Montana | Nebraska | Nevada | New Jersey | New York | North Carolina | Ohio | Oregon | Massachusetts | Michigan | Minnesota | Pennsylvania | South Carolina | Tennessee | Texas | Utah | Virginia | Washington | West Virginia

Posted

8 days ago

Salary

$110K - $130K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishTableau

Job Description

Marketing Operations Manager

Tithe.ly

• Define and lead campaign planning and prioritization, ensuring initiatives are properly scoped, sequenced, resourced, and aligned with business goals. • Own the project management systems, workflows, templates, intake processes, and task configuration that enable efficient campaign execution with clear accountability. • Implement and manage the team's marketing project management platform (Asana, ClickUp, or equivalent), driving consistent adoption and execution. • Report project status, timelines, risks, and success metrics to marketing leadership. • Evaluate, implement, and optimize the marketing technology stack, ensuring systems are integrated, scalable, and widely adopted. • Own the health and integration of HubSpot, GA4, Google Tag Manager, Pendo, Aircall, and related platforms, partnering with Data and Engineering on tools such as Fivetran and Snowflake. • Lead technical campaign implementation, including tracking, pixels, UTMs, event tagging, QA, and engineering requirements. • Maintain HubSpot data quality through workflows, governance, and AI-powered enrichment tools like Clay, continually improving segmentation, personalization, and ICP alignment. • Ensure GDPR, CCPA, and marketing data governance standards are consistently maintained. • Design, build, and optimize email automation, nurture programs, lifecycle transitions, re-engagement campaigns, and triggered communications. • Own email performance reporting and continuously improve deliverability, engagement, segmentation, and conversion. • Build and maintain audience segmentation while identifying customer journey improvements, automation gaps, and new campaign opportunities. • Leverage AI to improve automation, personalization, audience targeting, and engagement insights. • Own marketing attribution strategy, evolving the attribution model as data maturity grows. • Ensure accurate attribution across paid, organic, email, direct, and offline channels while maintaining HubSpot as marketing's source of truth. • Maintain reliable marketing data flowing into Snowflake and Tableau through consistent tagging, structure, and governance. • Partner with Sales Ops to manage lead scoring and lifecycle stages that preserve attribution accuracy. • Deliver weekly, monthly, and quarterly KPI reporting, and support annual planning, budgeting, and revenue forecasting with data-driven insights.

Job Requirements

  • 5 to 7 years of Marketing Operations or related experience within B2B SaaS.
  • Hands-on experience implementing and managing a marketing project management platform such as Asana or ClickUp.
  • Deep HubSpot administration experience, including lifecycle stages, lead scoring, segmentation, automation workflows, and integrations.
  • Experience designing and managing marketing automation, including nurture programs, segmentation, and lifecycle workflows.
  • Proficiency with GA4, Google Tag Manager, UTM governance, pixel QA, and event tracking, with the ability to define engineering requirements and validate implementation.
  • Familiarity with attribution models and the judgment to apply the right approach based on business context, channel mix, and data maturity.
  • Experience building dashboards and performance reporting in Tableau or a comparable BI platform.
  • Strong cross-functional collaboration skills across Sales Ops, Data, Engineering, and Finance.

Benefits

  • Health insurance
  • dental
  • vision for your family
  • 401K
  • paid time off
  • sick leave
  • parental leave
  • and more.

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