Align Technology logo
Align Technology

Align Technology is dedicated to transforming lives by improving the journey to a healthy, beautiful smile.

Marketing Operations Manager

Marketing OperationsMarketing OperationsFull TimeRemoteSeniorTeam 10,001+Since 1997H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

8 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Marketing Operations Manager

Align Technology

• Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements • Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives • Utilize data orchestration tools like RingLead to scale our record management and hygiene programs • Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods • Maintain and enhance data quality through enrichment tools and lead routing systems • Define and track, along with leadership, KPIs relevant to the marketing organization • Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows • Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack • Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins • Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures • Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks • Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity

Job Requirements

  • Bachelor’s degree in marketing, business, or other relevant fields preferred
  • 3+ years of experience in marketing operations or related roles
  • Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders
  • Ability to manage marketing programs using Asana as a project management tool
  • Strong understanding of marketing automation, email marketing, and campaign analytics
  • Proficiency in managing and integrating marketing tech stacks
  • Proven knowledge of relevant tools and platforms
  • Excellent communication and organizational skills
  • Ability to work independently and collaboratively across teams.

Benefits

  • Health insurance
  • 401(k) plan
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities

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