Tithe.ly

• Define and lead campaign planning and prioritization, ensuring initiatives are properly scoped, sequenced, resourced, and aligned with business goals. • Own the project management systems, workflows, templates, intake processes, and task configuration that enable efficient campaign execution with clear accountability. • Implement and manage the team's marketing project management platform (Asana, ClickUp, or equivalent), driving consistent adoption and execution. • Report project status, timelines, risks, and success metrics to marketing leadership. • Evaluate, implement, and optimize the marketing technology stack, ensuring systems are integrated, scalable, and widely adopted. • Own the health and integration of HubSpot, GA4, Google Tag Manager, Pendo, Aircall, and related platforms, partnering with Data and Engineering on tools such as Fivetran and Snowflake. • Lead technical campaign implementation, including tracking, pixels, UTMs, event tagging, QA, and engineering requirements. • Maintain HubSpot data quality through workflows, governance, and AI-powered enrichment tools like Clay, continually improving segmentation, personalization, and ICP alignment. • Ensure GDPR, CCPA, and marketing data governance standards are consistently maintained. • Design, build, and optimize email automation, nurture programs, lifecycle transitions, re-engagement campaigns, and triggered communications. • Own email performance reporting and continuously improve deliverability, engagement, segmentation, and conversion. • Build and maintain audience segmentation while identifying customer journey improvements, automation gaps, and new campaign opportunities. • Leverage AI to improve automation, personalization, audience targeting, and engagement insights. • Own marketing attribution strategy, evolving the attribution model as data maturity grows. • Ensure accurate attribution across paid, organic, email, direct, and offline channels while maintaining HubSpot as marketing's source of truth. • Maintain reliable marketing data flowing into Snowflake and Tableau through consistent tagging, structure, and governance. • Partner with Sales Ops to manage lead scoring and lifecycle stages that preserve attribution accuracy. • Deliver weekly, monthly, and quarterly KPI reporting, and support annual planning, budgeting, and revenue forecasting with data-driven insights.

• Lead churches through a successful launch across Tithely products including Giving, Apps, ChMS, Sites, and add-ons. • Provide high-touch, time-bound 1:1 onboarding and care for assigned accounts. • Deliver a high-quality onboarding experience through 1:1 video meetings, phone calls, email and inbox communication, webinars, and additional onboarding activities as needed. • Drive retention efforts by proactively engaging customers who are at risk of cancellation. • Position and sell Premium Onboarding for customers who want continued, guided onboarding assistance. • Coordinate smooth handoffs to long-term or lifetime care services for high-value customers. • Drive successful launches as a core KPI and consistently meet or exceed Scorecard metrics. • Track and manage onboarding accounts efficiently using tools such as HubSpot, Zendesk, and ChurnZero.

• Serve as the primary point of contact for enterprise churches • Help church leaders discover how our platform can grow generosity • Own the full sales cycle • Balance inbound opportunities with proactive outbound prospecting • Drive revenue growth by managing sales cycle • Build trust-based relationships • Deliver compelling demos • Ensure seamless customer journey • Represent Tithely at ministry events

• Own and continuously improve the software development lifecycle from planning through release and post-launch operations • Drive predictable, high-quality delivery through engineering standards, delivery processes, and operational excellence • Monitor and improve engineering effectiveness metrics, including DORA and delivery performance indicators • Partner with Product and Design leaders to align planning, prioritization, and execution across teams • Establish and maintain engineering operating standards, working agreements, and delivery best practices • Ensure code quality, documentation, and development processes support long-term scalability and reliability • Lead the rollout, adoption, and governance of AI-powered engineering tools and workflows • Manage engineering tooling, vendor relationships, and department budgets • Communicate engineering performance, risks, and opportunities to senior leadership and stakeholders

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts • Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps • Foster a culture of testing, learning, and continuous improvement across campaigns • Report marketing performance to leadership with clear connection to pipeline and revenue outcomes • Lead, coach, and develop a team across paid media, email, events, and digital marketing • Create a high-accountability, high-support environment with clear expectations and strong execution • Oversee content strategy, website performance, SEO, and emerging AI search visibility • Own the event marketing strategy for webinars, conferences, summits, and field events • Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns • Measure event impact across registrations, attendance, pipeline, and revenue • Lead paid media strategy across search, social, and other digital channels • Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance • Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

• Deliver empathetic support across phone, live chat, email, and scheduled meetings to diagnose and resolve complex customer inquiries. • Develop and maintain deep technical mastery across all Tithely products to confidently support an expanding catalog. • Document software bugs with logs and reproduction steps to efficiently escalate complex issues to our Specialist Team. • Utilize KCS methodologies to identify gaps and update internal and external knowledge base documentation in real-time. • Leverage AI tools and resources to maximize efficiency while maintaining a personal, human-centered customer experience. • Manage your daily queue effectively to meet and exceed key metrics, including CSAT, SLA, and ticket solve count. • Identify cross-sell opportunities, driving product adoption and earning uncapped bonuses.

• Provision and manage cloud infrastructure across compute, networking, storage, and managed databases • Maintain consistency across development, staging, and production environments • Plan and execute workload migrations across cloud providers with minimal disruption • Identify and implement infrastructure cost optimization opportunities • Build and maintain CI/CD pipelines across a multi-repository environment • Implement deployment strategies such as blue/green, canary, and rolling deployments • Develop automation tooling and scripts to reduce manual effort and improve delivery speed • Write and maintain Terraform infrastructure across multi-account, multi-environment systems • Establish IaC standards, module reuse patterns, and state management practices • Drive infrastructure changes through version-controlled, peer-reviewed workflows • Participate in on-call rotation and lead incident response efforts • Maintain observability through dashboards, alerting, logging, and SLO tracking • Conduct post-incident reviews and implement long-term remediations • Manage secrets, certificates, and access controls using least-privilege principles • Apply security best practices across infrastructure, containers, and CI/CD pipelines • Support audit and compliance initiatives through documentation and access reviews • Partner with engineering teams on infrastructure guidance and service design • Create architecture documentation, runbooks, and operational guides • Help build self-service platform capabilities for engineering teams

• Define and execute the strategy for Tithely’s customer community, including engagement goals, customer value, and long-term growth. • Own and manage the community platform and related communication tools. • Develop and implement programs that increase customer participation, engagement, and advocacy within the community. • Lead customer-facing communications during critical incidents such as outages, bugs, maintenance windows, and other high-impact events. • Create and manage lifecycle messaging strategies that keep customers informed without over-communicating. • Establish consistent messaging standards, tone, and communication cadences across customer touchpoints. • Own and scale Tithely’s Voice of Customer program, transforming customer feedback into actionable business insights. • Aggregate and analyze feedback from support tickets, surveys, NPS responses, community discussions, and direct customer interactions. • Build reporting frameworks that surface trends across customer segments, products, and lifecycle stages. • Partner cross-functionally with Product, Sales, Support, and Leadership to distribute VOC insights and influence decision-making. • Track and communicate how customer feedback is acted upon to reinforce customer trust and engagement. • Map and optimize the end-to-end customer journey, identifying opportunities to reduce friction and improve the customer experience. • Partner with cross-functional teams to ensure customer experiences align with intended processes and company standards. • Identify key moments that drive customer satisfaction, retention, and long-term loyalty.

• Define and maintain product adoption and feature usage metrics across Tithely’s product suite, ensuring data is easily accessible and self-serve for Product Managers • Build, standardize, and own product performance dashboards within BI tools to provide consistent visibility across all products • Design, implement, and analyze A/B tests end-to-end, and establish a scalable experimentation framework for the EPD organization • Instrument and analyze user flows and funnels to identify friction points, drop-off, and opportunities for product improvement • Partner closely with Product Managers to deliver timely, high-quality ad hoc analyses that inform product decisions • Collaborate with Engineering, Product, and Design during feature discovery to define tracking strategies, including event schemas, properties, and data relationships that enable meaningful insights while minimizing technical debt • Act as a “bilingual” technical partner, translating product requirements into clear data and tracking specifications for Engineering, while ensuring alignment with Data & Analytics modeling standards

• Own and orchestrate the holistic revenue operations function, bridging marketing, sales, and customer success to build a unified growth engine. • Act as a primary strategic advisor to the CGO, converting high-level business goals into actionable operational frameworks, KPIs, and tech investments. • Lead, mentor, and scale a high-performing team of operations experts specialized in data, systems, and process optimization. • Design and govern a world-class revenue technology roadmap, integrating CRM, marketing automation, and cutting-edge AI tools. • Establish and maintain a robust data architecture, ensuring high standards for data taxonomy, hygiene, and cross-platform governance. • Champion AI-driven innovation across the GTM org, embedding intelligent automation into forecasting, lead scoring, and personalizing the church experience. • Drive cross-functional alignment on critical processes, from lead management and handoff SLAs to complex attribution models. • Manage the forecasting infrastructure and partner closely with Finance on strategic revenue planning and budget reconciliation. • Build and socialise executive dashboards that provide the CGO and Board with the actionable insights needed to drive the mission forward. • Orchestrate the annual GTM planning cycle, ensuring headcount, pipeline targets, and budgets are aligned with our growth trajectory. • Lead change management efforts for new tech rollouts and process redesigns, ensuring smooth adoption across the revenue team. • Manage strategic vendor relationships and procurement, collaborating with Finance and IT to optimize our operational footprint.