A-lign, founded in 2009, is a leading global compliance firm. As a licensed CPA firm and accredited FedRAMP 3PA agency, A-lign assists its worldwide client base
Marketing Operations Manager
Location
United States
Posted
8 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Marketing Operations Manager
A-lign
Role Description The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution. Reports to: VP of GTM Operations Pay Classification: Full-Time, Exempt Responsibilities - Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements - Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives - Utilize data orchestration tools like RingLead to scale our record management and hygiene programs - Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods - Maintain and enhance data quality through enrichment tools and lead routing systems - Define and track, along with leadership, KPIs relevant to the marketing organization - Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows - Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack - Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins - Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures - Partner with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks - Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity Qualifications - Bachelor’s degree in marketing, business, or other relevant fields preferred - 3+ years of experience in marketing operations or related roles - Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders - Ability to manage marketing programs using Asana as a project management tool - Strong understanding of marketing automation, email marketing, and campaign analytics - Proficiency in managing and integrating marketing tech stacks - Proven knowledge of relevant tools and platforms - CRM & Automation: Salesforce, Pardot - Lead Management & Routing: RingLead, Chili Piper - Data Enrichment: ZoomInfo, Apollo, Clay - Analytics & Reporting: Google Analytics, Looker - Project Management: Asana - Excellent communication and organizational skills - Ability to work independently and collaboratively across teams Requirements - Ability to meet deadlines with a high degree of motivation - Excellent communication skills - Thrives in a fast-paced environment - Ability to work individually as well as collaboratively Benefits - Healthcare, Dental, and Vision Benefits - Employer Paid Life Insurance and Disability Insurance - EAP - Employee Assistance Program - Pet Insurance - 401(k) Plan with Employer Matching - Competitive Bonus Structure - Home Office Reimbursement - Certification Reimbursement - Personalized Career Coaching - Generous Paid Time Off - Paid Office Closure December 25-January 1 - Vacation Bonus - Summer Hours
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