• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattlemans, Stockmans associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities. • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers. • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. You find value in expanding relationships and finding new ways to increase value over time. Not every rancher will collar all of their cows, so you see this as a unique opportunity to meet your goals. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. You’re an expert pipeline manager and don’t second-guess unqualifying a lead. You’re able to manage today’s deals while keeping next month in your sights. • Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions. • Territory Ownership: You have a high level of ownership and take pride in what you build. Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups. • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter. • Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need. • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported. • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market. • Contributing to the US Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the US market. As we scale, your input will help drive greater efficiencies.

• Drive Partner-Sourced Pipeline: Activate existing partners and create near-term opportunities through co-sell motions, joint accounts, and targeted use cases. • Define Global Partnerships Strategy: Prioritize across SIs, hyperscalers, and channel partners, alliances, and more, focusing on where Unframe can win and generate pipeline quickly, while laying the groundwork for long-term strategy. • Recruit and Activate Strategic Partners: Identify and close high-impact partnerships while ensuring they produce pipeline and ultimately revenue. • Develop/Enable Repeatable Co-Sell Motions: Build partner-specific plays tied to high-impact use cases and enterprise entry points aligned to their needs. • Scale the Function: Hire and lead a partnerships team, defining structure, metrics, and performance standards. • Drive Revenue: Drive pipeline generation and closed revenue through partner-led and partner-influenced deals. • Partner Cross-Functionally: Align closely with Sales, Product, and RevOps on pipeline, POCs, and partner attribution. • Travel Frequently: Represent Unframe in partner and customer meetings and industry events (30–40%).

• Develop and grow new business opportunities, primarily through dealer relationships • Manage and expand relationships with existing customer accounts • Manage weekly, monthly, and quarterly visits to assigned retail locations • Serve as the primary escalation point for product, inventory, and operational issues • Support new product launches, deliveries, and in-store setup activities • Perform inventory counts and reconcile findings with retailer reports • Build relationships with store managers, receiving teams, and lawn and garden departments • Identify and drive operational and merchandising improvements at the market level • Train retail associates on product knowledge and display execution • Provide consistent visit reporting, insights, and field feedback to leadership

Role Description We’re recruiting for a Client Director to join our award winning DC business line. The role holder will lead the client relationship with a portfolio of DC clients (across own trust, Master Trust and contract based) and provide strategic support to Senior Client Directors across some of our largest DC clients. The balance between these elements may vary, with the role flexing to meet client and business priorities. - Building, developing and maintaining strong relationships with key client decision‑makers, gaining a deep understanding of tactical and strategic objectives and maintaining accurate CRM records. - Partnering with Senior Client Directors on strategic accounts, co‑ordinating regular meetings with clients, trustees and advisers, and providing updates on operational performance and scheme‑specific initiatives. - Ensuring robust monitoring and quality assurance of all scheduled and ad‑hoc client reporting, working closely with internal teams to resolve queries and deliver timely, high‑quality responses. - Taking ownership of client retention activity, proactively managing ‘at risk’ relationships and collaborating with senior stakeholders to strengthen long‑term client outcomes. - Identifying and progressing new business, restructuring and cross‑selling opportunities, supporting DC Distribution colleagues and representing the Client Relationship Team at pitches and site visits. - Contributing to portfolio growth targets set by senior leadership, supporting the ongoing success and expansion of the L&G DC & Workplace business. - Embedding best‑practice portfolio management to maximise client satisfaction and cost efficiency, piloting new initiatives and ensuring fair customer outcomes in line with Consumer Duty. - Building strong cross‑business relationships, maintaining detailed knowledge of the DC & Workplace Savings proposition, regulatory developments and market trends to deliver compliant, high‑quality client service. Qualifications - Experience and knowledge of DC product solutions and marketplace is a requirement. - Corporate client relationship management experience in a product provider or EBC/significant intermediary. - Understanding of administration / operational matters in relation to DC pension plans. - Demonstrable communication/presentation skill – previous client facing meeting and presentational experience is a requirement, as is the ability to articulate and convey information in a clear and compelling manner in writing and in person. - Ability to listen to client issues, understanding their challenges and leveraging L&G DC to address/resolve these issues. Benefits - The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. - Generous pension contribution. - Life assurance. - Healthcare Plan (permanent employees only). - At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday. - Competitive family leave. - Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only). - There are many discounts we offer – both for our own products and at a range of high street stores and online. - We’re creating net‑zero carbon workplaces by 2030 by investing in our sustainable, modern offices across the UK, all designed to bring people together and elevate the in‑person experience.