Role Description We're looking for a super hero, hands-on Senior Email Marketing Manager to own and scale our email marketing program for a fast-growing online social sweepstakes casino platform. You'll be responsible for managing a large, segmented user base, running daily broadcast campaigns, and continuously improving conversion through data-driven testing — all within Customer.io. This is a high-ownership role for someone who has done this exact job before in the online casino/gaming industry and can hit the ground running from day one. Key Responsibilities - Own the end-to-end email marketing strategy and execution - Manage promo plan with the emails and offers being sent out on a daily/weekly basis - Secure 0 days of downtime with the email broadcasting - Grow email database almost from the ground zero toward 10M+ contacts, and manage it at that scale — including acquisition, deliverability, list hygiene, and compliance - Build and maintain deep audience segmentation (10–15+ segments) based on lifecycle stage, deposit status (FTD/no FTD), VIP tier (Bronze, Silver, Gold, Emerald, Diamond, etc.), and behavioral signals - Plan and launch daily broadcast campaigns across the entire segmented database — including time-sensitive/expiring offers - Coordinate closely with design/creative to ensure offer emails are on-brand, visually consistent, and shipped on a daily/weekly cadence - Maintain detailed logs and reporting of every broadcast sent (open rate, click rate, conversion, revenue per segment) - Analyze campaign performance weekly, generate hypotheses, and continuously test subject lines, offers, send times, and segment logic to improve conversion rate - Work cross-functionally with product, CRM/lifecycle, design, and community management to align email with pushes, SMS, and other channels - Present weekly performance reviews and improvement plans to leadership Qualifications - Fluent English - Minimum 2 years of recent, hands-on experience with Customer.io - Minimum 3 years of experience working specifically in email marketing for online casino / iGaming / social casino brands - Experience working with an email database with 10M+ contacts, including hygiene, and deliverability management at scale - Demonstrated experience building and managing deep user segmentation (10–15+ live segments simultaneously, e.g., by VIP tier, deposit status, lifecycle stage) - Experience running daily email broadcasts to a fully segmented database (not just occasional campaigns) - Strong understanding of casino/gaming lifecycle marketing: FTD (first-time deposit) conversion, VIP tiering, re-engagement, and expiring/time-sensitive offers - Experience coordinating email with other channels (push, SMS, in-app) as part of a unified promo calendar - Experience setting up A/B tests for subject lines, send times, and offer creatives Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. Benefits - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

• Own the retention and lifecycle marketing strategy for a portfolio of eCommerce client accounts. • Develop and manage monthly email and SMS campaign calendars aligned with promotional, seasonal, educational, and evergreen initiatives. • Create strategic messaging plans across both email and SMS channels. • Write high-converting email and SMS campaigns tailored to each client's brand voice and performance objectives. • Craft compelling subject lines, preview text, hooks, offers, CTAs, and messaging angles designed to improve conversions. • Balance brand storytelling with direct-response marketing principles. • Review campaign and automation performance on a weekly and monthly basis. • Translate marketing data into actionable recommendations that improve retention and revenue. • Prepare client reporting, performance summaries, and strategic recommendations. • Participate in client strategy meetings, presenting campaign insights and next-step recommendations with confidence. • Identify opportunities to expand client accounts through additional lifecycle strategies, SMS marketing, segmentation, and retention initiatives. • Collaborate with designers, email builders, account managers, and operations teams to ensure campaigns launch accurately and on schedule.

• **Strategy Ownership:** Build and manage comprehensive monthly email and SMS campaign calendars that align with seasonal trends, product launches, and evergreen goals. • **Direct-Response Copywriting:** Write high-converting, brand-aligned copy for campaigns and complex lifecycle flows (Welcome, Abandonment, Post-Purchase, Winback, VIP, etc.). • **Lifecycle Optimization:** Audit and enhance automated systems to improve segmentation, offer strategy, and customer journey mapping. • **Performance Analysis:** Review account data regularly to identify trends, translate metrics into actionable insights, and prepare strategic reporting for clients. • **Client Advisory:** Lead strategy calls, present recommendations with confidence, and identify opportunities for account expansion or upsells. • **Cross-Functional Collaboration:** Partner with designers, builders, and account managers to ensure every strategic plan is executed with precision and quality. • **Innovation:** Leverage AI tools and internal SOPs to improve workflow efficiency while maintaining the highest standard of strategic judgment.

Role Description Retention is the highest-leverage profit engine for modern eCommerce brands. We are looking for a Senior Retention Marketing Strategist to own the lifecycle and messaging strategy for a portfolio of high-growth brands. This is not a "task-execution" role; we are looking for a strategic thinker who can move the needle on Customer Lifetime Value (CLV) and repeat purchase rates. You will be the architect behind high-converting email and SMS campaigns, sophisticated automation flows, and data-driven optimizations. If you are a master of direct-response copywriting, technical lifecycle strategy, and client communication, this is your opportunity to lead the retention function at a tech-forward, AI-enabled agency. Key Responsibilities - Strategy Ownership: Build and manage comprehensive monthly email and SMS campaign calendars that align with seasonal trends, product launches, and evergreen goals. - Direct-Response Copywriting: Write high-converting, brand-aligned copy for campaigns and complex lifecycle flows (Welcome, Abandonment, Post-Purchase, Winback, VIP, etc.). - Lifecycle Optimization: Audit and enhance automated systems to improve segmentation, offer strategy, and customer journey mapping. - Performance Analysis: Review account data regularly to identify trends, translate metrics into actionable insights, and prepare strategic reporting for clients. - Client Advisory: Lead strategy calls, present recommendations with confidence, and identify opportunities for account expansion or upsells. - Cross-Functional Collaboration: Partner with designers, builders, and account managers to ensure every strategic plan is executed with precision and quality. - Innovation: Leverage AI tools and internal SOPs to improve workflow efficiency while maintaining the highest standard of strategic judgment. Qualifications - Proven Experience: 3–5+ years in retention, lifecycle, or CRM marketing, specifically within the eCommerce/DTC space. Agency experience is highly preferred. - Platform Expertise: Advanced hands-on experience with Klaviyo (or similar platforms) and a solid understanding of the Shopify ecosystem. - Copywriting Mastery: Ability to write compelling direct-response copy across multiple brand voices that balances storytelling with conversion. - Analytical Mindset: Deep understanding of retention KPIs (attributed revenue, CTR, AOV, repeat purchase rates, list health, and deliverability). - Strategic Communication: Strong ability to present data-driven strategies clearly to founders and marketing leads. - Technical Agility: Comfortable working in a fast-paced environment and adopting AI-enabled workflows to stay at the cutting edge of the industry. - Ownership: A proactive, detail-oriented approach to managing multiple accounts and deadlines with minimal oversight. Nice-to-Haves - Experience with specialized SMS platforms like Attentive or Postscript. - Familiarity with paid media channels (Meta, Google, TikTok) and how they integrate with retention. - Experience managing retention for 7-to-9-figure eCommerce brands. - Prior experience in subscription-based or consumable product categories. Benefits - 💰 Competitive salary: (based on experience and qualifications) - 🌎 Fully remote role with flexible work environment - 🚀 Be part of a high-impact team powering award-winning, research-driven campaigns - 📈 Long-term potential with a stable, growing company in a high-visibility space - 🎯 Work on campaigns seen by thousands of professionals and industry leaders